NEW DELHI: Global sports brand PUMA has signed a strategic long-term partnership with Indian Premier League (IPL) franchise Royal Challengers Bangalore (RCB). With this, PUMA has become the only global sports brand to currently be associated with an IPL franchise.
Under the terms of the deal, PUMA will be the official kit partner of the team from the upcoming IPL 2021 season. The partnership marks the coming together of two of the biggest names in the world of cricket in India.
PUMA’s on-going association with RCB skipper, Virat Kohli and the success of PUMA one8 makes this partnership a natural progression for the brand.
RCB Team Captain and PUMA athlete, Virat Kohli said, “It’s great to welcome PUMA to the RCB family! A global brand with a strong sporting vision and great quality products, their extensive distribution network through offline and online channels will ensure fans have access to RCB merchandise across the country. Over the years, I have had a great experience working with the brand and I’m excited.