Prime Video has expanded its sports programming through the launch of FanCode, touted as India’s premier sports destination, on Prime Video Channels. Marking the debut of the first dedicated sports streaming service on Prime Video Channels, FanCode offers access to a diverse array of global and domestic sports.
FanCode’s partnerships with esteemed sports leagues and organizations pave the way for more than 15 sports, encompassing cricket, football, rugby, kabaddi, basketball, and horse racing, among others, to captivate sports enthusiasts across India. Prime members can now avail an annual add-on subscription to FanCode at a special introductory price of INR 249, exclusively available through Prime Video Channels.
The FanCode subscription on Prime Video Channels offers live streaming of sports from around the globe, boasting exclusive rights and partnerships with leagues such as ICC Pathways, Cricket West Indies, EFL, CONMEBOL, Volleyball World & FIBA. Subscribers gain access to a spectrum of tournaments including the Carabao Cup, Women’s Big Bash League, FIFA U17 World Cup, Barclays Women’s Super League, AFC Champions League, AFC Cup, and Yuva Kabaddi, with upcoming attractions like the Super Smash and England tour of the West Indies also on the horizon.
Vivek Srivastava, head of Prime Video Channels, Prime Video, India, expressed, “We understand the fervor for sports across the country and aspire to make a multitude of sports easily accessible. Collaborating with FanCode enables us to offer a diverse lineup spanning various sports and regions. We believe that the array of programming and the convenience of accessing all favorite sports in one place will delight sports aficionados nationwide. Adding FanCode to Prime Video Channels expands our entertainment bouquet, from international and local language content to kids-focused and now live sports.”
In its four-year journey, FanCode has streamed over 45,000 hours of live sports content. Yannick Colaco, co-founder of FanCode, commented on the collaboration, stating, “FanCode aims to reach every sports enthusiast in the country, and this partnership with Prime Video marks a significant step in that direction.