What does it take to be known as a truly iconic restaurant in the overly-saturated food space of Delhi? Truly special dishes of course. Hence, as the original creator of the renowned Butter Chicken and Dal Makhani, Delhi’s famous eatery Daryaganj stands apart from all others. In a candid chat with The Daily Guardian, CEO and Co-founder, Amit Bagga talks about staying relevant in modern times. Excerpts from the interview:
Q. How did you enter this field and what has your experience been like so far?
A. We have attempted to carry out the legacy of my partner Raghav Jaggi’s late grandfather, Shri Kundan Lal Jaggi, through Daryganj. As Raghav has travelled the world extensively and been exposed to a range of authentic cuisines and local and regional recipes, he has become an expert at blending this global gourmet culture with age-old family recipes, to bring Daryaganj to life.
I have been part of the restaurant industry for over a decade, and during this time I have been featured in India Today Group’s list of “50 Young Leaders of Delhi”, and been a finalist for the “Business World Magazine’s 40 Under 40”.
I describe myself as a hands-on restaurateur because I pay attention to detail in every aspect of running the restaurant. I like to ensure that all five senses of the customer are evoked positively so they have a truly memorable experience. That is the principle on which I have conceptualised Daryaganj too.
Q. What is the USP of Daryaganj?
A. We have established a strong brand loyalty as a result of the excellence in food quality and customer experience. Our biggest USP is offering the best value for money in our category by offering simple yet classic North-Indian cuisine made with the freshest and highest quality ingredients, at the lowest price in their category. Also, our USP is that we give a complete sensory experience to the guests with our concept of ‘5 senses dining’.
Q. Being Indian in the 21st century means appreciating tradition and modernity. How does Daryaganj maintain its traditional essence and continue to appeal to the younger generation?
A. Our food is a blend of old-style and contemporary cuisine. The restaurant has been carefully designed with great attention to detail. We have followed an innovative approach by following the principle of a brand concept that appeals to all five senses of our guests:
Taste – the original and nostalgic flavours with the best quality ingredients.
Touch – traditional utensils mixed with contemporary materials.
Sight – retro elements with black and white photos in a chic contemporary setting.
Smell – a signature fragrance with a blend of Indian and contemporary notes.
Sound – soulful and unplugged old classic tunes sung by new artists.
Q. What are your signature dishes? Why do you feel they are most popular?
A. Without any doubt, it is “The Original 1947 Butter Chicken” and “The Original 1947 Dal Makhani” as both are the original recipes of Mr Kundan Lal Jaggi, who invented these dishes in the locality of Daryaganj in 1947.
Q. When is the new branch launching? Do you have anything special planned for the launch?
A. We plan to launch a QSR brand next year which would be a prequel to the story of Daryaganj going back 100 years. Extensive research and development is being done for it currently. This will cater to a lower price point than the Daryaganj Restaurant.
Q. How many outlets do you currently have and how many more are in the works?
A. Daryaganj Hospitality has 5 restaurants in top locations of Delhi NCR:
DLF Mall of India, Noida
Ambience Mall, Gurgaon
Pacific Mall, Tagore Garden
Parliament Street, Connaught Place
Worldmark 1, Aerocity
We have plans to open five more stores in the next six months and another 25 stores in the next three years. The ultimate plan is to open 100 stores in the next 5-7 years and launch an IPO. Initially, the focus will be on expanding in the top eight metropolitan cities and Tier I and II cities as well. Also, there are plans for international expansion in Singapore, UAE, UK, Canada and Australia.
Q. How have you adapted to the changing food industry requirements?
A. Daryaganj Hospitality has adopted data analytics with AI for improving its systems and processes and also its customer experience. We believe in innovation of design processes through technology and analytics. Unique packaging design products and concepts have also been developed like a mouth freshener box which is the first-ever smartly designed hygienic solution containing saunf and mishri to end a meal. We also have a Kulfi Drip Tray that prevents kulfi from dripping when it melts.
Our most unique and popular product however, has been the 5 Senses Delivery box, that allows you to touch, see, hear, smell and taste the delights of Daryaganj. We use soothing materials to touch, vivid design colours and fresh ingredients to make a wholesome vision, a fragrant note welcomes you with the scent of Daryaganj, one can taste the delicious flavours and a QR Code plays a specially curated Daryaganj playlist.
The interviewer pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on email@example.com.
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SHAWN DROPS EMOTIONAL SONG AFTER BREAK UP WITH CAMILA
WASHINGTON: On the heels of his breakup from singer Camila Cabello, singer-songwriter Shawn Mendes dropped a slow, heart-rending track.
Shawn released the emotional breakup ballad titled ‘It’ll Be Okay’ on Wednesday, exactly two weeks after he and Cabello called it quits following two years of dating. Mendes informed his fans and followers about the song release on his Instagram account, writing, “it’ll be okay out now.” Mendes’ latest single, which fans are already speculating is about the couple’s recent separation, included lyrics: “Are we gonna make it?/ Is this gonna hurt?” and “I start to imagine a world where we don’t collide/ It’s making me sick but we’ll heal and the sun will rise.” In the soft, piano-backed melancholic track, Mendes detailed the end of a turbulent relationship as he sings, “the future we dreamed of is fading to black.” He sings going into the chorus, “We don’t have to stay/ I will love you either way / It’ll be OK.”
DHVANI’S SONG ‘MERA YAAR’ OUT
DhVani’s sonG ‘MeRa yaaR’ out MUMBAI: Dhvani Bhanushali’s latest song ‘Mera Yaar’, which marks the pop singer’s debut as composer and lyricist, has finally been unveiled on Wednesday.
Along with Dhvani, the song is also sung by Ash King and the music video of the track features actor Aditya Seal. From an underwater sequence that sees Aditya and Dhvani floating in love to a breathtaking fire sequence, the catchy, foot-tapping number also has magnanimous visualisation, directed by Piyush-Shazia.
Speaking about debuting as a composer and lyricist with ‘Mera Yaar’, singer Dhvani said, “’Mera Yaar’ is a song that will remain the closest to my heart. Not only have I donned four different looks in this fabulous video, but this is the first time I am releasing my own composition. It was a while ago I started working on the song but it was my father who encouraged me to go ahead and complete the song and I am super excited to finally release it.” About the video, she added, “Piyush and Shazia both are young and super talented duo and what a concept they have given for the song. They have done an amazing job.”
‘MY PRIDE, MY SON’: BIG B AHEAD OF ABHISHEK’S ‘BOB BISWAS’ RELEASE
MUMBAI: On Thursday, megastar Amitabh Bachchan took to his Instagram and shared a video of him reciting a poem for his son Abhishek Bachchan’s new film ‘Bob Biswas’.
For the post’s caption, Big B used his father and late legendary poet Harivansh Rai Bachchan’s Hindi couplet. “My sons will not become my inheritors just because we share the same surname. They will be called my sons because they will justify their legacy. meraa bettaa, meraa uttraadhikaarii .. My pride, my son, my inheritor. Video Poem Courtesy: EF P. Ahuja,” he wrote. Big B’s gesture made Abhishek “speechless.” Reacting to the post, Abhishek commented, “Speechless. Thank you Pa. This means the world to me.” Directed by Diya Annapurna Ghosh, Abhishek-starrer ‘Bob Biswas’ is scheduled to release on ZEE5 on December 3.
SONG ‘MEHRAM’ FROM SHAHID’S ‘JERSEY’ UNVEILED
MUMBAI: A soulful track ‘Mehram’ from Shahid Kapoor’s upcoming film ‘Jersey’ has been released. Sung by Sachet Tandon, ‘Mehram’ is a soulful song. The track’s sequence sees Shahid manifesting his desire of turning cricketer once again for the love of his son.
Sharing the link of the song on Twitter, Shahid wrote, “#Mehram… the loving comforter. The heart of our film. Hope you feel the depth of its emotion. Presenting our first song from #Jersey.”
Sachet has also expressed his happiness of working on the song. “We have made Mehram with all our love and passion. It’s a song that you listen to when you’re having a bad day but still have your go-getter spirit fuelled with adrenaline. We hope you enjoy the song as much as we loved making it for you,” he said.
GUL, VINAY, RANVIR STARRER ‘420 IPC’ TRAILER OUT
MUMBAI: The makers of ‘420 IPC’, an intriguing courtroom drama about an economic offence, have unveiled an intriguing trailer on Wednesday. The film stars veteran actors Vinay Pathak, Ranvir Shorey, Gul Panag and promising actor Rohan Vinod Mehra.
Directed by Manish Gupta and produced by ZEE Studios and Rajesh Kejriwal and Gurpal Sachar under their banner Kyoorius Digital P.L, the film centres on a chartered accountant Bansi Keswani (Pathak), who is arrested for an economic offence. Mehra plays the part of Pathak’s defence lawyer, while Shorey will be seen essaying the role of an eccentric Parsi public prosecutor with Panag playing the wife of Pathak’s character.
The nearly two-minute-long trailer shows Vinay Pathak as a simple Chartered Accountant who has influential clients like the Deputy Director of MMRDA. When this client is arrested by the CBI for a 1200 crore scam and when another client accuses Keswani (Pathak) of stealing and forging 3 blank cheques of Rs 50 Lakhs each, Keswani’s life turns upside down as he fights the grave accusations of theft, forgery, and attempted bank fraud.
RANVEER EXPRESSES GRATITUDE POST ‘83’ TRAILER RELEASE
MUMBAI: After receiving huge praises for the ‘83’ trailer, actor Ranveer Singh thanked everyone for showering the film’s cast with loads of love and best wishes.
“Thank you to movie fans all over the country and beyond, our film fraternity, the press…people from all walks of life and generations have appreciated the movie’s trailer, and we are filled with gratitude and gladness,” Ranveer wrote on Instagram.
Helmed by Kabir Khan, ‘83’ is based on the Indian cricket team’s 1983 World Cup win. In the film, Ranveer will be seen essaying the role of Kapil Dev.
According to Ranveer, ‘83’ is more than a film. “This is not just a movie – it’s a glorious tribute to that moment in Indian history that changed it all! It’s about the great achievement of the Indian Cricket Team of 1983 – ‘Kapil’s Devils’! These men are legends, and it’s an honour to be a part of the cinematic telling of their iconic story on the big screen! Once again, thank you from the bottom of my heart for your generous and loving messages! Kaptaan Kabir Khan, it’s everything you dreamed of! Take a bow,” he added. ‘83’ is scheduled to release on December 24.
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