KragBuzz Sports is redefining India’s sports and athleisure industry with its commitment to quality, performance, and innovation. Founded by accomplished cricketer Arjun Gupta, the brand aims to establish itself as India’s first premium sports athleisure label under the Atma Nirbhar Bharat mission. Arjun Gupta is a trailblazing entrepreneur and an accomplished cricketer. With a decade-long cricket career, Arjun played for Delhi University, Delhi State teams, and even represented India on overseas contracts. A certified Level-1 cricket coach, Arjun’s academic achievements are equally impressive, with degrees in law, business, and tourism management.
In an exclusive interview with The Daily Guardian, he said, “In innovation, I understand that leading is the priority”.
- What inspired you to start KragBuzz Sports, and what’s your vision for the company?
My journey with KragBuzz began when I was still a cricketer playing for Delhi. As a sports-oriented person, I always had the desire to leave something positive behind in the world of sports. As an athlete myself, I understood the need for good-quality sports clothing that serves the purpose of the players. This led me to start KragBuzz—a company committed to quality sports and athletic wear.
My dream is to create KragBuzz as India’s first premium sports athleisure brand under the government’s Atma Nirbhar Bharat mission. I aim to establish KragBuzz as a household name in the world, helping India grow economically by generating employment and tapping international markets. Focused on innovation, quality, and performance-based designs, KragBuzz will be a game-changer in the sporting goods industry, empowering sportsmen and women and fitness enthusiasts with world-class products.
- Can you tell us about your products/services and how they cater to sports enthusiasts?
At KragBuzz, it is about making a first-class sports and athleisure brand. We are experts in bringing high-quality gear and services to athletes, fitness enthusiasts, and anyone with an active lifestyle. With a focus on performance, comfort, and fashion, KragBuzz has a variety of sports and accessories suitable for players.
Our product range consists of more than 300 high-end SKUs like jerseys, cricket gear, athletic wear, and performance accessories like caps, hats, and headbands. We are experts in team wear customization, designing customized sports kits for professional teams, academies, and sports clubs. We also provide long-lasting and fashionable sports accessories, such as bags and backpacks, for athletes who are constantly on the go.
Apart from our products, KragBuzz also focuses on the development of young athletes and sponsorship of sports activities, promoting talent and a healthy lifestyle. Through the synergy of quality, innovation, and affordability, my goal is to give sports enthusiasts the best products that enhance performance and fashion.
- Who is your target audience, and how do you plan to expand your reach in the future?
As mentioned, we aim to cater to athletes, fitness enthusiasts, and anyone interested in sports. I am dedicated to offering high-performance sports wear and accessories that suit both professional players and persons who value fitness in everyday life.
To make KragBuzz more accessible, I am expanding its presence on major online platforms like Amazon and Flipkart, ensuring that people across India can easily find and purchase our top-quality sportswear. Looking ahead, my goal is to take KragBuzz global by collaborating with international sports clubs and federations.
With a strong digital strategy and a growing international footprint, I aspire to make KragBuzz a trusted name among athletes worldwide, while maintaining a focus on high-quality, performance-driven products.
- What sets KragBuzz Sports apart from other sports-related businesses?
KragBuzz Sports differs from other sporting enterprises with its unique, one-stop-shop model that combines design, production, retail, and player management under a single umbrella. This is made possible because this model enables me to exercise absolute quality control, deliver products promptly, and ensure total customer satisfaction.
Its enthusiasm for innovation and performance games is characterized by a very competitive market, leading KragBuzz. It’s a forest in athlete management, and digital media has diversified revenue streams and enhanced the presence of the brand. Its construction in Australia, UAE, New Zealand, USA, and Canada makes KragBuzz a serious player on the world game map.
Searching for the best-class price, quality,, and access, I pursue boundary-breaking quality, high-demonstration games and solutions that meet the needs of professional athletes and fitness enthusiasts worldwide.
- What are your plans for the next 6–12 months, and what initiatives are you excited about?
Over the next 6-12 months, we have some exciting plans in the works! We are expanding our product and category range within retail, opening up more options to our consumers. Online, we are in talks with the leading e-commerce and rapid-commerce platforms to list my products on their sites.
We are also expanding our retail and distribution network, particularly in sports stores globally. My flagship store is just the first step—now, we are opening franchise stores and partnering with sports enthusiasts from around the world. By 2025-2026, we aim to open a minimum of two franchise stores.
This is a thrilling stage of expansion, and I am looking forward to bringing KragBuzz closer to more consumers while establishing a solid, international presence.
- Can you tell us a bit about your leadership style and how you approach innovation?
I believe a successful company is constructed on a committed and motivated workforce. That is why I focus on establishing a profitable work culture where my team feels empowered. I give them the freedom to research their thoughts and execute their strategies because I am convinced the most successful results are produced through ownership and creativity.
In innovation, I understand that leading is the priority. The world and business environment are changing so fast, and therefore, I ensure that I upgrade my knowledge and skills every six months. This approach guides me to lead my team to adopt change and keep improving continuously.
For me, leadership is all about trust, collaboration, and flexibility. By creating a culture of innovation and learning, I enable my team and the business to grow in conjunction with each other.
