The video, posted on 12 December, has quickly racked up over 300,000 views on Instagram. Sharma’s creative and wacky gown caught the attention of her followers, but the reaction is far from what she may have expected.
While some users found it amusing, many criticised Sharma for wasting food. One comment on the video read, “Reels ke chakkar me khane ki chiz ko to mat barbad karo” (Don’t waste food for the craze of reels). Another user expressed frustration by saying, “Iska internet band karwao” (Turn off her access to the internet). It created much outcry, as the people argue that food should not be subjected to fashion stunts as it is during such times of food insecurity that this problem afflicts the world.
View this post on Instagram
In most instances, the influencers tend to overstretch the boundaries in a bid to make the content pop. However, this occurrence raises several questions concerning social responsibility in the digital age. Sharma’s innovative clothing attempt, though it was meant to be humorous and creative, brings out some of the reactions from the audience that highlight concern over resources, specifically food resources, to create digital content.
The incident does not only raise the debate again but also reminds people of how influential online platforms can be both for creativity and responsibility.
