In an effort to encourage kids to explore, learn, and understand the world around them, Nickelodeon India has launched its Children’s Day campaign #HappyKidding. The campaign, which features Nickelodeon’s most loved Nicktoons, is designed to capture the magic of being a kid and embodies the essence of childhood, where curiosity knows no bounds, questions are welcomed, and every day is an adventure.
As part of the campaign, Nickelodeon teamed up with the Delhi Metro Rail Corporation (DMRC) to offer young viewers unforgettable experiences. In partnership with DMRC, #HappyKidding engaged young viewers in an interactive session that focused on answering tricky questions that children often ponder, while also taking them on a tour of the Metro Museum.
The campaign will also feature social media engagements, influencer engagements, and office interactivities. The message of #HappyKidding is to encourage kids to cherish every moment of their journey and embrace the excitement and curiosity that comes with being a kid.
The key highlights of the campaign will be inclusive of interactive session with kids to answer tricky questions, tour of the Metro Museum, social media engagements, influencer engagements and office interactivities.
“At Nickelodeon, it has always been our endeavor to engage and deepen our connect with the kids beyond the television screens. It is with this aim that we continue to deliver campaigns that foster creativity and empower kids to explore and learn things in unique ways. #HappyKidding is a testament to our commitment to nurturing and celebrating the essence of childhood. We hope to inspire kids and their families to cherish every moment of their journey, embracing the excitement, and curiosity that comes with being a kid.” —Sonali Bhattacharya, Head of Marketing, Kids Entertainment Cluster, Viacom18.
“We deeply appreciate the partnership with Nickelodeon in making Children’s Day extra special for these young minds. We hope that this experience ignites their dreams and motivates them to pursue their aspirations with dedication and hard work. The Delhi Metro family is proud to have been a part of this wonderful initiative.” —Dr Vikas Kumar, Managing Director of DMRC.
The #HappyKidding campaign is a great way to celebrate Children’s Day and encourage kids to explore, learn, and understand the world around them. The campaign is sure to be a hit with kids and their families.