The narrative that recognition and success can only be achieved in metros is now fading away as with just one clip, you can become famous, earn a hefty amount from anywhere in the world as all that matters is hard work and zeal to make dreams come true—a motto that this Mohali-based brother-sister duo lives by.
Meet Akansha Bansal and Anshul Bansal of Mohali, who are now causing waves on social media with their startups. Known as interpreneurs (term used for entrepreneurs who earn from the Internet), netizens and corporate brands are after the duo to promote their brands and collaborate with them on social media.
Akansha Bansal, 31, an MBA graduate from Punjab University in Chandigarh, started her journey as a parenting blogger five years ago and now she has been able to list her website Budding Star (www.budingstar.com) as a top-rated parenting website in India. Not only this; Akansha created a Facebook community “Parenting Mom Style” that has more than 50,000 moms as active followers. She not only places shout-outs for big brands in her community but also gives chance to many moms to work with her.
“I have never thought in my dream that I would be able to present myself as an influencer or someone like a model for a brand,” said Akanksha. But, she added, “the idea of having a parenting website and growing it with enthusiasm was the only key that made this startup a successful venture.”
On the other hand, her brother Anshul Bansal is creating waves on his YouTube channel with a unique initiative being a real estate influencer. It was during the pandemic that people looked towards the Real Estate business. He has more than 362K subscribers to his Youtube channel named “Technocrat Anshul”.
His property-review videos have already crossed millions of views and he is now been listed in the Top-10 Property Gurus of India. Anshul, a businessman and an engineer by education, loves to be creative all the time and thought of creating his own start-up in Real Estate so that he could make people understand the technicalities behind any property purchase.
Interestingly, he has been able to generate revenue out of it by making people purchase their dream homes that he reviewed.
Anshul has been able to influence more than 10 families in Tricity with his reviews and they have bought his reviewed properties as well.
The Youtuber noted that running a channel on the video-making platform is a tedious job adding that many people “get frustrated when views do not fall in their accounts.”
When asked about what was the key to the success, he credited “uniqueness and consistency” for helping him achieve what he wanted. “Everyone wishes to grow, but uniqueness and consistency in creating videos made my channel grow,” he said.
In his videos, he explains the smallest possible details of the property. Hence, real estate owners invite him to review their properties. “People here in the market wish to learn genuine knowledge on real estate and my channel gives that information to them in layman language,” the vlogger noted.