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Why 2024’s Biggest Car Launch Isn’t Dzire, Swift, or Thar Roxx

The most spectacular car launch of 2024 wasn’t the usual favorites like the Dzire, Swift, or Thar Roxx. Instead, a surprising model took the spotlight, captivating the market and leaving other launches in the dust.

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Why 2024’s Biggest Car Launch Isn’t Dzire, Swift, or Thar Roxx

The Indian car industry had a busy 2024. Several key mass-market models launched, including the Maruti Suzuki Swift, Hyundai Alcazar, Tata Curvv, Mahindra XUV 3XO, and more. Electric cars like the Tata Punch.ev and Mahindra BE 6 also entered the market. However, the Hyundai Creta stood out in terms of sales.

Hyundai Creta’s Facelift and Success

Hyundai launched the updated Creta in January. While it was just a facelift, the changes were significant. The new look and interior upgrades helped boost its popularity. In March, the launch of the performance-focused Creta N Line further added to its success.

Impressive Sales Figures

In 2023, Hyundai sold 1,57,311 units of the Creta. By November 2024, that number had already reached 1,74,311 units. The Creta first launched in 2015. The second-generation model arrived in 2020. This year’s facelifted model is a mid-life update. The Creta N Line, based on the standard Creta, also helped drive sales. The Creta range will expand further with the Creta EV in January 2025.

Value for Money

The Creta is known for its value for money. It is competitively priced and feature-rich. The price ranges from Rs 11 lakh to Rs 20.45 lakh (ex-showroom). Hyundai will increase prices by up to Rs 25,000 starting January 1, which will likely affect the Creta.

Features and Competition

The Creta competes with models like the Maruti Suzuki Grand Vitara and Kia Seltos. It comes with features such as LED headlamps, diamond-cut alloy wheels, a 10.25-inch infotainment screen, and a panoramic sunroof. It also offers Bose premium sound, Level 2 ADAS, and over 70 safety features, including 36 standard ones. Additionally, Bluelink connectivity is available with more than 70 functions.

Engine Options

The Creta offers three engine choices:

  • 1.5-litre MPi petrol engine (115PS, 144Nm)
  • 1.5-litre Kappa Turbo GDi petrol engine (160PS, 253Nm)
  • 1.5-litre U2 CRDi diesel engine (116PS, 250Nm)

The petrol engine can be paired with a 6-speed manual or IVT automatic. The diesel engine offers a 6-speed manual or 6-speed automatic. The turbo petrol engine comes with a 7-speed DCT automatic in the standard Creta, and a 6-speed manual and 7-speed DCT options in the Creta N Line. The Creta N Line is available only with the turbo petrol engine.

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