Memmo is one of the leading entertainment platforms present at the global level. The firm is an online platform that offers personalised video messages from thousands of well-known celebrities and prominent personalities to their fans and followers. If we talk about personalised videos, these videos are customised for individual viewers and play a major role in developing trusting relationships.
It is the biggest marketplace for personalised videos from thousands of celebrities (sports, actresses, comedians, artists, YouTubers, and so on) that are shared with fans and businesses. The brand›s CEO & co-founders Tobias Bengtsdahl & Gustav Lundberg Toresson, conceptualised the venture with the mission to help connect celebrities one-to-one with fans and businesses. The firm also hosts prominent angels in the business industry by customising videos of celebrities for the marketing campaign, virtual events, team celebrations, and cold sales outreach.
In an interview with The Daily Guardian, Abhishek Sarkar, General Manager and Head of India operations, Memmo spoke about the company’s goals, challenges, growth plans and the factors behind the growth of the personalised celebrity video messaging industry.
Q. Tell us about the company and the services that your company offers?
A. Memmo is the biggest marketplace outside of the US for personalised videos from thousands of celebrities (athletes, actors, comedians, musicians, YouTubers etc.) to fans and businesses. Personalised videos are the first step on our mission to tech-enable and democratise access to talent to offer a wide range of products and services to fans and businesses. The platform helps connect famous celebrities with their fans and has users book out a personalised video message to create lasting memories.
Q. What were the company’s goals and objectives when it was founded?
A. After thinking for a long time about the positive and emotional effect that occurs when you have personal contact with inspiring people, the idea of this company came while attending a wedding dinner. During many lengthy speeches, often a little too internal for everyone to appreciate, the evening suddenly stopped. A video clip featuring the bride’s celebrity crush was presented, with some playful lines about how it could have instead ended up being the bride and him–with a big congratulations to the lucky groom. All of the wedding guests suddenly sat in unified laughter and amazement. The question arose–how had the gifter managed to get hold of such a video, and could there be a way to share these experiences of the fan to talent connection more often? One question led to another, and it quickly became apparent that getting in touch with the people we look up to is not something that’s accessible to everyone, but rather the opposite. On the other hand–the inboxes and DMs of these people have never been as busy with requests from their fans as they are today. This identified opportunity to enable more meaningful fan to talent connections was the starting point for the memmo.me team on the journey to becoming the global destination for talent to connect with fans and brands on their terms.
Q. What are the factors behind the growth of the personalised celebrity video messaging industry?
A. In the last two to three years, this space has been growing. There is also a unicorn in this space and the demand is huge across every country we operate in. In India alone, there are over five to six companies in the same space and each has its own top celebrity earning thousands of dollars per month. Top celebrities on our platform earn anywhere between US$ 15K to US$ 20K monthly and this truly goes on to show the demand is high, as long as we are able to follow up with good supply, great products and impeccable service, the sky’s the limit. Fans from around the world want to be connected with their favourite artist, sportspersons and have no platform to get up close and personal, our company helps bridge that gap. This is welcome by both fans and celebrities. A lot of celebrities look for multiple sources of income especially after the pandemic due to lower shootings and such platforms have proved to be great sources of alternate income.
Q. Tell us about your business success so far?
A. We just scaled to three new markets after launches in North America, Europe, and Australia, and are looking to launch more in the coming months. Currently, our company is a market leader in most markets it operates in. The company has grown 10x from last year in terms of total order volumes and the roster of celebrities is increasing every single day. This only shows the demand from users for a product like this and celebrities do not want to miss out on this unique opportunity to stay connected with fans as well as generate additional revenue streams. We have thousands of celebrities who trust us as their go-to platform for on-demand personalised shout-outs to fans from across the world.
Q. What were the major challenges the company has faced till now?
A. The challenge is localising content, offering and celebrity base for each market to cater to the needs and demands of that specific market. We spend a lot of time understanding each market and the nuances it has to offer. The biggest challenge so far has been identifying the right set of celebrities to launch a market with and gain traction. Once we are able to figure these things out, the market is ready for take-off. The space is filled with a lot of competition, so keeping products, offerings, and services top-notch and evolving is yet another ongoing challenge.
Q. What are your growth plans for the next year?
A. We just scaled to these new markets: India, Mexico, and Brazil. The plan is to establish a stronghold in these operating markets, improve on offerings and increase the roster of celebrities to cater to the large audience from the respective countries and the world. The plan is to continue market dominance and keep growing year on year and build more memories for the world.
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Unprecedented transformation of the HR industry
HR, as one of the most paper-intensive and technologically resistant industries, has undoubtedly undergone an unprecedented transformation. The HR industry has changed course and jumped on the technology bandwagon, from handing out pay slips and pink slips to building teams and organisations. HR and technology were once two words that were never used in the same sentence, but today they have integrated and taken the business world by storm.
HR has undoubtedly undergone an unprecedented transformation as one of the most paper-intensive and technologically resistant industries. The human resources industry has shifted its focus from issuing pay stubs and pink slips to forming teams and organisations. HR and technology were never used in the same sentence until recently, but they have now integrated and taken the business world by storm.
EVOLUTION OF THE HR FUNCTION
As the pandemic drove nations to lockdowns and businesses to disruption, HR was thrust to the frontline to facilitate this wave of changes. From handholding employees, as they took up remote work to embracing new technologies such as AI and automation themselves, the purview of HR widened overnight. The HR department made possible the overnight pivot to remote work, organisation-wide move to the cloud and years’ worth of digital transformation within months. As organisations’ appetite for technology grows, the demand for HR tech is building up simultaneously to catalyse change.
MASTERING REMOTE WORK MANAGEMENT
Today, an organisation’s workforce is dispersed across different geographies owing to remote work arrangements. To enable employees to carry out diverse tasks remotely, HR teams must provide them with facilitating tools and technologies. At the same time, they require the right tools and technologies to carry out HR tasks remotely. On top of that, HR teams need to maintain the organisation’s culture even when people can no longer see each other in person. Technologies such as cloud computing, unified communication tools, performance management software and video conferencing technologies help HR teams master remote work management.
BRAVING TALENT MARKET CHALLENGES
Remote work mandate meant for the talent market proliferation of job opportunities, wider talent pools and a shift to virtual hiring practices. This resulted in a surge in demand for video interviewing, virtual onboarding and AI-based technologies. In an ever-evolving talent market, a slew of challenges such as the war for talent and the ‘great resignation’ has erupted. As a result, organisations are increasingly investing in automation, AI and data analytics to optimise their hiring processes and enjoy time and cost savings. Additionally, such HR technologies enable recruiters to hire higher-quality candidates faster.
RE-ENVISIONING EMPLOYEE EXPERIENCE
As the resignation pile mounts up and the stack of resumes becomes less than a handful, HR teams across the globe are racking their brains in the quest for a cure-all. Technology allows HR teams to rethink their employee experience and reinforce their talent retention strategies. From improving the employee onboarding process to supporting greater work-life balance to elevating employee wellbeing, technology is helping HR to reshape the employee experience. Consequently, investments in tools and technologies such as intelligent chatbots, video conferencing, recommended learning and development, etc., that enhance employee experience are continuously rising.
CONTINUOUS RESKILLING AND UPSKILLING
The global pandemic ushered in a period of great reshuffling, which meant new technologies, tools, innovations and even new jobs. As many jobs, skills and practices become obsolete, HR leaders must upskill and reskill their workforce to take on new responsibilities and challenges. Technologies that enable faster learning paths, interactive and engaging journeys and performance tracking saw an uptick in demand. As digital transformation becomes a permanent fixture on CEO agendas, constant reskilling and upskilling are becoming a priority for HR leaders. As a result, giving rise to persistent demand for new learning and development technologies.
Technology is enabling organisations to inch closer to the future of work and evolve with it. The coming together of HR and technology can catalyse this wave of change. By making the most of this window of opportunity, HR can evolve from an auxiliary authority to an enabling force.
Yogita Tulsiani is the MD & Co-founder of iXceed Solutions, which is a global tech-recruiter provider.
THE BOYS SEASON 3 UNLEASHES UNSEEN LEVELS OF GORE AND PROFANITY
The 2010s are widely regarded as the Marvel decade. But, a more accurate way to describe them is as ‘the superhero decade’.
Amazon Prime Video series ‘The Boys’ is not just one of the best shows about superheroes but it also makes for a great case study in subversion of all the best-known tropes associated with the superhero genre. How many superhero shows out there are focused on exploring how toxic our obsession is with them? ‘The Boys’ does a great job of critiquing the superhero culture as perpetuated by Marvel and DC but never at the cost of entertainment. It is never preachy and always very entertaining and full of whacky ideas. ‘The Boys’ is based on the comic book series of the same name by Garth Ennis and Darick Robertson. In its third season, the series spills even more blood (yes, you read it right!), unleashing hitherto unseen levels of gore, profanity, nudity and sex. Don’t believe me? Consider a scene in the season premiere wherein a superhero shrinks down and climbs inside another person’s body part and mistakenly blows it to smithereens.
The 2010s are widely regarded as the Marvel decade. But, a more accurate way to describe them is as the superhero decade. Interestingly, nobody was so sure about the future of superhero films about 10 years back. Remember, the first leg of the Spider-Man and the X-Men series had ended in 2007 and 2009, respectively. The future looked uncertain for both the franchises. The second leg of the Superman series never really got going after the mixed-bad response to the 2006 film ‘Superman Returns’. What Christopher Nolan achieved with ‘The Dark Knight’ (2008) was seen more as a personal triumph of a director’s vision than a superhero genre breakthrough. It all changed with ‘Iron Man 2’ (2010) which catapulted the Nick Fury-led S.H.I.E.L.D to instant fame—two years after it was first introduced as part of ‘Iron Man’ (2008) during a post-credits scene. Following the release of ‘Iron Man 2,’ the Walt Disney Studios agreed to pay Paramount a whopping amount for the worldwide distribution rights to ‘Iron Man 3’ and ‘The Avengers.’ And the rest, as they say, is history.
Soon, Hollywood was raining superheroes. As Marvel was putting together The Avengers, DC Comics started planning their Justice League lineup. Before we knew it, Marvel’s ‘Guardians of the Galaxy’ (2014) also came alive. The X-Men franchise too got a new lease of life with ‘X-Men: First Class’ (2011). Next year, ‘The Amazing Spider-Man’ was released with a fresh cast and storyline. Subsequently, Zack Snyder delivered ‘Man of Steel’ (2013)—the first film of DC’s Superman reboot that was followed by the 2016 offering ‘Batman v Superman: Dawn of Justice.’ In 2015, Marvel came out with ‘Ant-Man’ which was followed by ‘Ant-Man and the Wasp’ in 2018. In 2016, ‘Deadpool’ went on to become the highest-grossing R-rated film at the time. It was followed by ‘Deadpool 2’ (2018). Soon the battle for female superhero supremacy started as DC came out with the hugely successful ‘Wonder Woman’ in 2017 and Marvel responded with an even bigger success in the form of ‘Captain Marvel’ (2019). 2018 also witnessed another superhero film Venom based on a character that appeared in ‘Spider-Man 3’ (2007). All this proves why the 2010s are regarded as the superhero decade.
When the Amazon Prime Video series ‘The Boys’ premiered in July 2019, it took superhero film enthusiasts by storm. For, it offered something rarely seen in the genre: superheroes, popular as celebrities, influential as politicians, and revered as Gods, abusing their powers instead of using them for good. The Boys follows the eponymous team of vigilantes as they try to expose the Seven, Vought International’s premier superhero team led by the egotistical and megalomaniacal Homelander (menacingly portrayed by Antony Starr; the character is considered to be analogous to DC›s Superman). The Seven, among others, also features Queen Maeve (essayed by Dominique McElligott with equal parts brain and brawn; the character is considered to be analogous to DC›s Wonder Woman). The Boys, on the other hand, are led by Billy Butcher (brilliantly played by the uber-cool Karl Urban), a former CIA operative who despises all individuals with superpowers.
Following the success of the first season of ‘The Boys,’ the second season proved to be bigger and grander at so many levels. Firstly, the stakes were much higher. We had a few new characters with some incredible superpowers. On one hand, we had the enigmatic Stormfront, gifted with the unique ability to manipulate electricity along with many other powers. Although she joined the Seven as its newest member, her real intentions as well as her actual origins remained unknown (she was later revealed to be the first supe in the world who was once closely associated with the Nazi Party). Then, there was a mysterious new character gifted with the power to get anyone’s head to explode at will (who is shockingly revealed to be none other than Congresswomen Victoria Neuman). The second season of ‘The Boys’ also presented Black Noir in a new light. A-Train and The Deep again had solid character arcs this season. The character of Vought CEO Stan Edgar (chillingly essayed by Giancarlo Esposito) also came to the fore. The various arcs involving Homelander, Billy Butcher, Queen Maeve, Starlight, Hughie, Frenchie, Mother’s Milk, and Kimiko also got explored well.
In the new season also, we are presented with a very interesting mix of the old and the new characters. After his wife Becca’s death, Butcher is more obsessed than ever with killing Homelander (an increasingly menacing and creepy-looking Antony Starr). When Queen Maeve tells him about a past supe known as ‘Soldier Boy,’ Butcher leads an investigation to uncover the truth about his mysterious death. Maeve also gives him a few vials of a new serum developed by Vought that gives normal people superpowers for 24 hours. Given his intense hatred for all things supe, will he be able to wield it in order to take the fight to expose Vought?
‘The Boys’ has thus far lived up to its promise of being an irreverent, unapologetically sharp-witted, and no-holds-barred flip on the superhero genre. The third season takes us to ever darker places and the end doesn’t seem nigh.
An elite force can do well without criminal elements
Ever since the government announced the Agnipath scheme, a lot of undisciplined protestors have taken to the streets. In a democratic country, anyone is well within their rights to protest against any action of the government. However, the outright hooliganism, destruction of public property and rioting by protestors are not just condemnable but also prove a serious lack of discipline in pressing for their cause. Potential candidates for recruitment into the elite defence service are expected to protest in a civilized manner. By burning down trains and resorting to violence, these protestors are making a case against themselves on how they are unfit to don the elite uniform. The hooliganism and anarchy on display in the streets are enough to debar these protestors from the candidature. An elite force ready to make the supreme sacrifice for the sake of the nation can do well without these criminal elements destroying public property.
The Agnipath scheme is an effective initiative by the government aimed at structural reforms in the armed forces. The defence budget of India has been increased by the Modi government from 2.53 lakh crores in 2014 to 5.25 lakh crores in 2022. Unlike the earlier wars that the Indian army fought and won, the warfare of the future will be primarily a contest of technological prowess. The Modi government has displayed proactiveness in procuring the best available technology to arm the country with an effective deterrent. In a security apparatus dominated by technology, youthful dynamic foot-soldiers well-versed with the latest technology and sheer muscle power are a requisite. A proper meritocratic system where the best talents are retained for a longer-term would ensure that the army gets the best of the best foot on the ground to protect our borders. The Agnipath scheme backed by the three service chiefs would ensure an enhanced youthful profile of the force and result in the reduction of average age from 32 to 26 years over a period of time. A youthful profile for the defence forces will lead to increased dynamism, competitiveness to be retained for the long haul and optimal utilization of the defence budget. The tech-heavy jawan of the future will require multiple skillsets to guard our borders and Agniveers would be ideal for this technological revolution. The world is moving into an era where drones and robotic technology will slowly replace manual interventions. The soldiers of the future need to be dynamic and adaptable to the changes in technology. Cyber warfare is emerging as a huge threat and India has been ramping up its cyber assets toward this end. While the earlier reforms in defence were necessitated by adverse situations or wars, the Modi government has proactively optimized defence without the need for external circumstances. It is notable that the past 75 years have seen 2 reorganisation exercises apart from a few administrative revamps in the wake of Kargil and Op Parakram. The two reorganisations were around the 1960s after the debacle of the 1962 war and following the KV Krishna Rao committee of 1975. The current average age of uniformed officers can be attributed to the recruiting spree following 1962 and the increase in retirement ages. The manpower-heavy recruitment of prior decades was justifiable.
With the Agnipath initiative, the Modi Government in a single stroke recruits dynamism and youthfulness into our armed forces while also calibrating the defence structure in line with new theatres of war. The misinformation regarding this move has fuelled a spate of protests across the country as if Agnipath isn’t in the interest of the country. Whether the vandalism on the streets is by candidates or are the vested interests trying to take advantage by creating a crisis situation, needs to be investigated. The Modi government with the Agnipath scheme has continued to live up to its reputation of biting the bullet on vital reforms. Whether it’s section 370 of J&K or GST or Defence reforms, the Modi government is making good use of its majority, which the Indian citizens handed to the BJP. India always needed a strong decision-maker and reformer and India has got one.
The author is BJP spokesperson, advisor to former Chief Minister of Maharashtra, Devendra Fadnavis, and executive director of Maharashtra Village Social Transformation Foundation, a Section 8 Company of the Maharashtra government.
THE TRAGEDY OF SANJAY GANDHI
On the occasion of his 42nd death anniversary, we peep into the life of one of the most controversial political characters of our time.
Sanjay Gandhi was the second son of Prime Minister Indira Gandhi, who was widely believed to be the next heir to her mother’s chair, just like his mother had occupied her father Jawahar Lal Nehru’s chair after his death. There were unconfirmed stories floating around that Mrs Gandhi was grooming her younger son, Sanjay, who was keen to join politics, for the PM’s chair after her. Rajiv, the elder brother and a pilot with Indian Airlines, preferred to lead a quiet domestic life away from the limelight.
Sanjay started his career as Managing Director of a company called Maruti Motors Limited, founded by the Government of India to produce a people’s car in 1971. The 25-year-old Sanjay becoming the Managing Director of a newly formed motor company, having no prior experience to his credit, attracted several accusations of nepotism and corruption from the political class as well the general public. The 1971 victory of Bangladesh liberation that year silenced all the noise against corruption. Significantly, the company under Sanjay Gandhi produced no vehicle till 1975.
After the imposition of the emergency in the country on 26 June 1975, without having any elected official position, Sanjay Gandhi had become the de-facto power centre in the Prime Minister’s office as his mother Indira Gandhi’s adviser, usurping all the draconian powers of the Emergency, as basic fundamental rights of the citizens were suspended. It was rumoured that the government was run by Sanjay and his friends, called the ‘coterie’, who ran the PMO, from the PM’s house, instead of from the PMO authorized officials of bureaucracy. Sanjay declared a five-point programme, which included the abolition of dowry and family planning. Sanjay and his cronies were dreaded names who had terrorized the whole country.
Sanjay was sent to the best schools in India and abroad, but he didn’t enter a university. Instead, he decided to learn automotive engineering, spending three years at the Rolls-Royce automaker in England, as he was very much interested in sports cars. His other interest was in aircraft acrobatics, for which he had obtained his pilot’s license in 1976. He often used to take off from the Safdarjung flying club for his acrobatics practices. On the morning of 23 June 1980, Sanjay Gandhi took off for his acrobatic practice in a new Pitts S-2A aircraft from the Safdarjung airports’ flying club, accompanied by his instructor, Subhash Saxena.
Minutes later his plane crashed over Chanakyapuri while attempting a dangerous acrobatic maneuver, killing Sanjay and his instructor instantly. Their mutilated bodies were taken to RML Hospital for stitching before handing over to their respective families.
Sanjay was the first one of Prime Minister Indira Gandhi’s family to meet a violent death. Four years later, Sanjay’s mother was next to meet a violent death, on 31 October 1984, when she was killed by the bullets of her security guards after Operation Blue Star in June of the same year. About seven years later, Rajiv Gandhi, the last surviving member of Indira’s family and himself a former Prime Minister, was the last one to die a violent death, in a bomb attack by an LTTE woman while campaigning for elections for a Lok Sabha seat near Chennai on the night of 21 May 1991. Within a span of 11 years, all members of Mrs Indira Gandhi’s family were wiped out in violent deaths. Mrs Gandhi used to get advised by tantrics, astrologers and swamis, but no one had ever predicted that her whole family would be wiped out in such violent deaths in such a short period.
THE SECOND DECADE: THE ‘IFS’ AND ‘BUTS’ OF NUTRITION
One of the systematic reviews, which looks at 25 different research studies from different countries in the world, found that most adolescents have inadequate fruit and vegetable intake.
An ironical co-occurrence continues to persist in India, of under and over-nutrition. Globally, this is referred to as a double burden of malnutrition—the coexistence of under-nutrition along with obesity or the nutrition-related non-communicable disease. Few of the recent studies conducted among school-going adolescents from Punjab and Uttar Pradesh talk about the coexistence of the two, indicating poor eating habits and nutritional inadequacies that lead to obesity and diet-related diseases in later years.
The second decade of life is a period of rapid growth and development for adolescents’ bodies, minds and social relationships. This is also the life period during which the vast majority of boys and girls end their formal schooling, try to make a permanent or semi-permanent vocational selection and adjustment, and attempt to establish themselves as independent and self-reliant units in society, politically and socially as well as economically. Nurturing the second decade has been a longstanding appeal from the World Health Organization. But nothing comes without ‘ifs’ and ‘buts’ when one talks about the adolescents of today. They are more independent and have their food choices as per their understanding and convenience. They tend to eat more meals away from home than the younger children. And last but not the least, they are heavily influenced by their peers. While there is little information about dietary patterns and current time trends in adolescents; the available data seem to show that the tendency in the adolescent population worldwide is to increase those dietary factors that are linked with obesity development. One of the systematic reviews, which looks at 25 different research studies from different countries in the world found that most adolescents have inadequate fruit and vegetable intake. One study from India estimated that 97% of girls had inadequate fruit intake and one out of 5 adolescent girls reported eating fast and convenience foods.
Lifestyle plays an important role in the overall development of adolescents. Triggered by a complex mix of marketing, social, and economic policies, nutrition transition in India is associated with a significant change in the lifestyle and dietary habits in urban India. The transition in dietary patterns among children is driven partly by demand (increased income and reduced time to prepare food) and partly by supply-side factors (increased production, promotion and marketing of processed foods and foods high in fat, salt and sugar). Proliferating multinational fast food companies have influenced both the rural and urban areas wherein traditional home-cooked meals are being replaced with easy-to-cook, ready-to-eat, and processed foods.
Nutrient requirements – including those for energy, protein, iron, calcium, and others – increase in adolescence to support adequate growth and development. Sound nutrition can play a role in the prevention of several chronic diseases, including obesity, coronary heart disease, certain types of cancer, stroke, and type 2 diabetes. The low intake of a healthy diet, particularly iron and calcium-rich foods among adolescent girls is a matter of huge concern. Iron deficiency can impair cognitive function and physical performance, and inadequate calcium intake may increase fracture risk during adolescence and the risk of developing osteoporosis in later life. The impact of nutritional status on the occurrence, morbidity and mortality patterns in infectious diseases like diarrhoea, tuberculosis (TB) and HIV has been well documented but not given enough recognition. Tuberculosis and undernutrition are both problems of considerable magnitude and importance worldwide.
One of the recent reports of UNICEF in association with NITI Aayog revealed that over 50% of Indian adolescents (about 63 million girls and 81 million boys) in the age group of 10 to 19 years are either short, thin, overweight or obese. Another shocking statement was that over 80% of adolescents suffer from ‘hidden hunger’, i.e. the deficiency of one or more micronutrients such as iron, folate, zinc, vitamin A, vitamin B12 and vitamin D. Few of the most alarming findings are: Only 2 out of 5 adolescents take milk in their daily diet and 1 out of 5 adolescents take pulses and green leafy vegetables. Information on the economic returns of various types of investment in adolescent development is scarce. However, few countries have done a cost-benefit analysis for various interventions. For example, in the USA, it is estimated that for every kilogram less of weight at birth, an American child will achieve 15 per cent less in adult earnings over her/his lifetime. In settings with a high incidence of goitre, it is estimated that iodine deficiency disorders depress average intelligence by 13 IQ points.
It is important to understand and acknowledge that adolescence provides an opportunity to correct nutritional deficiencies that may have occurred in early life and enables catching up on the missed growth. Adoption of good dietary behaviours in adolescence goes a long way in building physiological resilience. Adolescent boys and girls can be motivated to adopt nutrition behaviours that improve their looks, school achievement and athletic performance. One of the unanswered research question is the extent to which the inclusion of adolescent boys in nutrition and healthy lifestyle programs will contribute to the improved nutrition and health of women during childbearing and for infants and young children in the critical early years of life. Addressing the double burden of malnutrition should also be seen as a stimulus for enabling policies and programs beyond health, especially regarding poverty and gender inequity.
The author has attained her PhD in Public Health Policy with a specific reference to policies of government of India vis-a-vis the popular, reproductive health and family welfare aspects.
India’s drone power on display at Paris event
Displaying India’s drone power, Made-in-India drones flew high at the four-day Vivatech 2022 conference, which was recently held in Paris, France. Among the 65 Indian startups that were selected to display their drones, BON V Aero and Against Gravity Solution drew maximum eyeballs at the recently-concluded conference.
Satyabrat Satyapathy, CEO, Bon V Aero said, “our entire approach is on building a mobility platform that can carry a higher payload. We had innovated a drone which can carry 200 kg of payload to 40 kilometres distance.”
“We had shown a live demonstration in Vivatech 2022, carrying 50 kg to 20 kilometres. We are building this platform to use in hilly areas. During any disaster, we are the ones who can reach in minutes in difficult terrain where replenishment is not happening because of no road connectivity or where replenishment takes one or two months. By this innovation we can conserve the time to you know a couple of days and two minutes even,” added Satyapathy.
He further added, “We are an Indian Institute of Technology (IIT), Mandi, backed venture building state of art intelligent electric aircraft which can operate in Hilly Terrains as well as in urban/rural areas for carbon-free, speedy and economic cargo transportation.” Bon V Aero has developed a drone solution for Smart Aerial Cargo Transportation.
Gavakshit Verma, Promoter, Against Gravity Solution, said, “our company has developed two drones which can work in tunnels or mines where is no GPS connectivity. Our First Person View (FPV) drone can fly at the speed of 120 KM/Hour. This has two cameras and with the Virtually Reality (VR) headset you can view feel like a fighter pilot.”
“Second drone solution can be used in tunnels or mines without GPS. This drone is very successful in monitoring mines or tunnels. This can go to inside the tunnel or mines to one Kilometre and is very useful for mines, oil companies,” Verma further said.
Prime Minister Narendra Modi had kicked off India’s biggest Drone festival- Bharat Drone Mahotsav earlier this year, wherein he witnessed open-air drone demonstrations and interacted with startups in the drone sector. Talking about the potential of India to emerge as a hub of drones, PM Modi said, “At a time when we are celebrating Azadi Ka Amrit Mohatsav, it is my dream that everyone in India should have a smartphone in his or her hand, every farm should have a drone and every house should have prosperity.”
PM Modi further expressed, “The enthusiasm that is being seen in India regarding drone technology is amazing. This energy is visible and is a reflection of the quantum jump in the drone service and drone-based industry in India. It shows the potential of an emerging large sector of employment generation in India.”
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