According to the 2022 Celebrity Brand Valuation Report by Kroll, Telugu renowned actors Allu Arjun and Rashmika Mandanna have backed the spot in the top 25 most valuable celebrities in India. The Pushpa actor’s brand value is $31.4 million which places him 20th on the list. On the other hand, the gorgeous Rashmika ranks 25th with a brand value of $25.3 million.
Aviral Jain, the Managing Director of Valuation Advisory Services at Kroll, revealed that the Pushpa actor has ten brands in 2022, but his endorsement fees are not high as those charged by Bollywood stars. On the other hand, “Rashmika Mandanna has a large portfolio of 20 brands, but her endorsement fees are similar to those of emerging Bollywood celebrities.” According to Aviral Jain, the share of South Indian celebs is likely to increase in the future.
Aviral Jain also revealed the top 5 South Indian celebs with the largest social media following are Samantha Ruth Prabhu, Allu Arjun, Rashmika Mandanna, Mahesh Babu, and Tamannaah Bhatia. For those unaware, films produced in Telugu, Tamil, Kannada, and Malayalam languages have gained immense popularity not just in the Indian states but also in international markets. Meanwhile, Allu Arjun will next be seen in Pushpa: The Rule opposite Rashmika Mandanna.