The dynamic streetwear multi-brand store ‘Free Society’ is all set to open in Delhi after Mumbai. Co-founded by Sahil Nandal and Shashwat Singhania with a mission to empower customers to express their individual style and embrace urban culture, the brand has successfully merged retail and resell under one roof, making it the first platform in India to offer a diverse selection of renowned international brands like Fear of God, Drew, Pleasures, Supreme, Palace, Thrasher, and more, all at competitive resale prices.
The brand’s collection of sneakers and sneaker care accessories from top brands like Adidas, Nike, and New Balance has garnered immense popularity amongst sneaker enthusiasts across India. Their upcoming multi-level store in South Delhi is poised to become India’s largest experiential sneaker and streetwear destination, with a vision to establish itself as the fashion and streetwear cultural hub in the national capital. The co-founders look forward to opening more stores in various other cities as well.
As part of its pursuit of continuous growth, the brand plans to venture into other subcultures of streetwear, introducing new product categories such as sunglasses and kids wear. Additionally, they intend to curate vintage grails from fashion-forward cities like Tokyo, London, Los Angeles, and New York, further enriching their offerings.