Mahindra has officially introduced the highly anticipated Thar Roxx in India, marking the debut of its five-door SUV variant. The Thar Roxx comes with a starting price of Rs 12.99 lakh (ex-showroom) for the base petrol model, while the diesel version begins at Rs 13.99 lakh, positioning it as an attractive option in the competitive SUV market.
The Thar Roxx offers two engine choices, catering to a wide range of driving preferences. The petrol variant features a 2.0-litre mStallion turbo-petrol engine, producing 160bhp and 330Nm of torque. For those who prefer diesel, the SUV is equipped with a 2.2-litre mHawk engine, delivering 150bhp and 330Nm of torque. Both engines are available with either a six-speed manual or automatic transmission, allowing drivers to customize their driving experience.
Staying true to the Thar brand’s iconic boxy design, the Thar Roxx incorporates modern elements that enhance its rugged appeal. The SUV boasts a redesigned grille with six double-stacked slots, flanked by LED projector headlamps and distinctive C-shaped LED daytime running lights (DRLs). Dual-tone alloy wheels and prominent wheel arches contribute to its robust appearance, while the rear is adorned with C-shaped LED taillights and a tailgate-mounted spare wheel, emphasizing its off-road capabilities.
Inside, the Thar Roxx offers a luxurious experience with a dashboard featuring soft-touch materials and seats upholstered in dual-tone leatherette. At the center of its tech suite is a 10.25-inch touchscreen infotainment system, equipped with wireless Apple CarPlay and Android Auto. Other notable features include a fully digital instrument cluster, ventilated front seats, a panoramic sunroof, and rear AC vents, ensuring a comfortable and connected ride for all passengers.
Mahindra has equipped the Thar Roxx with over 35 standard safety features, making it one of the safest vehicles in its segment. These include six airbags, electronic stability control (ESC), and a 360-degree camera system. Additionally, the SUV offers Advanced Driver Assistance Systems (ADAS) such as lane keep assist and adaptive cruise control, enhancing both safety and convenience.
In India’s competitive SUV market, the Thar Roxx will compete with models like the Hyundai Creta, Kia Seltos, Honda Elevate, MG Astor, Maruti Grand Vitara, and Toyota Hyryder. However, its distinctive off-road capabilities and rugged design also position it as a formidable contender against the Force Gurkha, while offering a premium alternative to the Maruti Jimny.
Bookings for the Thar Roxx will open online and at Mahindra dealerships starting October 3, 2024, with test drives available from September 14, 2024. Deliveries are expected to commence during the Dussehra festive season.
