After facing backlash for the Maharashtra government’s allotment of Rs 6 crore to a private PR agency for handling Deputy Chief Minister Ajit Pawar’s social media accounts, Pawar has cancelled the notification of the appointment. He clarified that he does not need any outside PR firm and the government department will do its work.
An order issued on Wednesday by RN Musale, under-secretary at the General Administration Department for the year 2021-22, stated that an external agency was to be appointed, with a budget of Rs 5.98 crore, for handling the social media accounts of NCP leader Ajit Pawar. As per the order, this was because the Directorate General of Information and Public Relations (DGIPR) lacks the professional and technical competence to deal with social media. The PR agency which was to be appointed in consultation with the Deputy Chief Minister, Secretariat and DGIPR was also tasked to see how messages and decisions by Ajit Pawar reaches the common man.
However after severe backlash, including from the Opposition, that crores of rupees were being spent merely for advertisements amid the Covid crisis, the Deputy CM – who also holds the finance and planning portfolio – cancelled the decision.
“There is no need to appoint an external agency to handle the social media of the Deputy Chief Minister’s Office. The order in this regard should be cancelled immediately,” read his press statement with an add-on clarification that communication with citizens and the media would be maintained only through the existing public relations system.
Meanwhile, BJP MLA Ram Kadam attacked Pawar, raising the question that if this was the amount to be spent for one minister, what it would be for the others. “People have died in the pandemic due to the negligence of the Maharashtra government. On one hand, the government is saying that they don’t have enough money to purchase vaccines and on the other hand, to pat their backs on social media a team is hired for the Deputy Chief Minister at a budget of Rs 6 crore. If this budget is for one minister, what is the budget for all the ministers?” he asked.
