Diamonds have always been prized for their brilliance. The sharper the shine, the rarer the stone—and the higher the price. But, that is an equation which is no longer true. Shattering this historical connection and disrupting the price barriers are the new diamonds that are as clear as the proverbial Kohinoor but for one thousandth the price. And they are sustainable too!
Lab-grown or Carbon Vapour Deposition diamonds are the new, lean, mean and hungry option, and are as pure as the type IIa diamonds which were found historically in the Golconda mines. These diamonds are grown in a lab and not found in mines, hence, they are leaving the earth free of mining manipulations. To add to that is the decrease in costing which happens due to the fact that these diamonds incur zero mining costs. Besides their price, what appeals to its true audience, the millennials, is the fact that these diamonds help in sustaining the environment instead of depleting its resources.
To abridge their benefits in a quick factoid: CVD or Carbon Vapour Deposition diamonds are not just beautiful, they also save 109 gallons of water per carat, 10,193 square feet of land and 1,750 tonnes of land extraction! This is significant given that land mass and water are the most precious and stretched resources today.
My brush with these stones happened when I met Pooja Sheth, a young banker from the UK who came home to support the lifelong research of her uncle who was perfecting the art of ‘growing’ diamonds in his lab in Surat. A student of business from LSE, Pooja was fascinated by how these stones were, in their own small way, giving back to Mother Earth, yet were as stunning as their natural avatars. All they needed was to be crafted into a stylish collection of jewellery. Inspiring, beautiful and totally couture.
A young professional, Pooja states, “Millennials view jewellery in a new light. While their spending is the second highest on accessories, they respect stones that save the environment and are also chic and stylish in their design and appeal. Limelight Diamonds wishes to talk to these caring, young citizens of the world.”
Analogous to the concept of test tube babies vs naturally born babies, these CVD diamonds have the same optical, chemical, thermal and physical features as mined diamonds but, unlike them, handcrafted diamonds will allow customers to preserve their brightest shine forever.
“As resources get stretched and dwindle, the call of the hour is to use technology to create a new kind of heritage that is also conscious of the world and its ecological needs,” shares Pooja.
In fact, she shares that many girls go for solitaires which are lab-grown. “It is like acquiring your first diamond with your first salary. It takes away the reverence of possessing a diamond as well as the wait for it.” The Limelight design cell tries to create pieces that are as precious in their setting as are their rich natural cousins. Single and double strings of solitaires, pendants with diamonds cut into innovative shapes, hoops and chandeliers and a very stylish series in engagement rings. “My dream is to see a girl ask her fiance to save the earth and ask her to ‘say yes’ with a CVD diamond ring!” says Pooja.
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CELEBS SLAM MEDIA FOR MOBBING SRK DURING HIS VISIT TO JAIL TO MEET ARYAN
NEW DELHI: Social media was flooded with reactions from fans and celebrities slamming paparazzi for mobbing Shah Rukh Khan as he arrived to meet son Aryan at the Arthur Road jail Thursday morning.
SRK on Wednesday paid a visit to his son Aryan Khan, who is lodged in Arthur Road Jail. Aryan was arrested on 3 October in connection with a drug seizure on a cruise ship off the Mumbai coast. According to jail authorities, the actor left after a brief meeting with his son.
The ‘insensitive’ reporting by the media during the superstar’s visit angered fans and the film and TV fraternity. Celebrities including Hansal Mehta, Sonu Sood, and others slammed the paparazzi on Twitter.
Filmmaker Hansal Mehta wrote, “Being a celebrity, being a star, being from ‘Bollywood’ means your emotion, your torment and your concern as a father become a matter of public consumption, heartless abuse and ruthless judgement.”
Sonu Sood slammed media by writing, “Before running after someone’s feelings with a camera, remember, God’s camera is sitting on you. Because not every news is news.”
Re-tweeting the video of SRK being mobbed ruthlessly outside the Arthur jail, Pooja Bhatt wrote, “Dear members of the press. I know times are tougher than ever and there is immense pressure on you’ll from your respective employers to grab a byte even if it means compromising your own health and safety but how do you’ll explain this pack like behaviour to your own children? Tragic.”
‘DDLJ’ TURNS 26: KAJOL EXPRESSES GRATITUDE TO FANS FOR LOVE
NEW DELHI: On the occasion of the 26th anniversary of her super-hit movie ‘Dilwale Dulhania Le Jaengye’, Kajol penned a note of thanks to all her fans for showering their love to the cinematic marvel throughout the years. Taking to Instagram, Kajol shared the iconic train sequence from the movie co-starring superstar Shah Rukh Khan in the lead role. Sharing the iconic scene, Kajol wrote, “Simran caught the train 26 years back and we are still thanking everyone for all this love.”
The film had shattered all box office records and is one of the biggest all-time blockbusters in the history of Hindi cinema. It also went on to become the longest-running Hindi film of all time. DDLJ is also the winner of a record-breaking (at the time) 10 Filmfare Awards and the film literally changed the face of Bollywood globally.
NEW CAST REVEALED FOR KEANU’S ‘JOHN WICK’ PREQUEL SERIES
WASHINGTON: Hubert Point-Du-Jour, Jessica Allain, Mishel Prada, Nhung Kate, and Ben Robson have been set as leads opposite Colin Woodell and Mel Gibson in ‘The Continental’, prequel to the Keanu Reeves film series ‘John Wick’.
According to Deadline, ‘The Continental’ will explore the origin behind the hotel-for-assassins, which increasingly has become the centerpiece of the ‘John Wick’ universe. This will be accomplished through the eyes and actions of a young Winston Scott (Woodell), who is dragged into the Hell-scape of a 1975 New York City to face a past he thought he’d left behind. Hubert will play Miles; Allain will portray Lou; Prada will play KD, Nhung Kate will play Yen and Robson will portray the role of Frankie.
Gibson will play a new character named Cormac. However, not many details about the roles have been revealed yet. With the ‘John Wick’ prequel series, Gibson will make a full return to the small screen for the first time since the 1980s.
As per Deadline, executive producers Greg Coolidge (Wayne, Ride Along) and Kirk Ward (Wayne) are writing the event series and also serving as show-runners.
Thunder Road Pictures’ Basil Iwanyk and Erica Lee, Stahelski, Kolstad, David Leitch, Shawn Simmons, Paul Wernick, and Rhett Reese will also serve as executive producers. Reportedly, ‘The Continental’ will be a three-night event series.
SHAHID BAGS ACTION-PACKED FILM ‘BULL’
MUMBAI: Get ready to witness your favourite star Shahid Kapoor in an action avatar in the new film titled ‘Bull’.
As per Deadline, the upcoming film is set in the 1980s inspired by events from the life of Brigadier Bulsara. Debutant Aditya Nimbalkar will helm the project. Excited about the film, Shahid said, “’Bull’ is a full blown action film inspired by real events from the life of Brigadier Bulsara. It is a privilege to play a paratrooper who lead his boys through a historic and selfless mission that has now become iconic for its precision and bravado. The opportunity to play a paratrooper is exhilarating and truly an honour.”
T-Series’ head honcho Bhushan Kumar is producing ‘Bull’ alongside Guilty By Association partners Amar Butala and Garima Mehta. Most probably, ‘Bull’ will go on floors in early 2022.
SANJAY SHARES ADORABLE PICTURES OF HIS TWINS ON THEIR BIRTHDAY
MUMBAI: Star couple Sanjay Dutt and Maanayata Dutt’s twins Iqra and Shahraan turned a year older on Thursday.
Marking the special occasion, Sanjay took to Instagram and penned a sweet wish for his kids. “Happy birthday to my precious children! May love and happiness follow you wherever you go,” he wrote. Alongside the sweet birthday note, Sanjay posted a collage featuring images of him spending quality time with Iqra and Shahraan.
Maanayata, too, took to her Instagram account to wish her children a happy birthday. She shared a photograph, in which the twins can be seen cutting their birthday cake. “Keep dreaming and achieving!! Spread you wings and spread happiness…Love… laugh and live…. happy birthday @duttshahraan & @duttiqra.I love you,” she captioned the post.
Iqra and Shahraan were born in 2010. Sanjay is also a father to Trishala Dutta, whom he shares with his late first wife Richa Sharma.
FARDEEN, RITEISH’S ‘VISFOT’ GOES ON FLOORS
MUMBAI: Fardeen Khan and Riteish Deshmukh-starrer ‘Visfot’ went on floors on Tuesday. The film, which marks Fardeen Khan’s re-entry into Bollywood after an 11-year-hiatus, is being directed by Kookie Gulati and also stars Priya Bapat in a pivotal role. ‘Visfot’ is the official remake of ‘Rock, Paper and Scissors’ (2012), Venezuela’s entry to the Academy Awards that year for the Best Foreign Language film section.
The story of ‘Visfot’ oscillates between the chawls of Dongri and the high-rises of the city of Mumbai and will be shot in real locations. Fardeen and Riteish were last seen together in ‘Heyy Babyy’ and will be teaming up for this film after a gap of 14 years.
‘Visfot’, presented by T-Series and Sanjay Gupta, is produced by Bhushan Kumar, Krishan Kumar, Anuradha Gupta and Sanjay Gupta.
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