A venture by Flipkart, owned fashion retailer Myntra enters the quick commerce arena, with a new service under the brand “M-Now”, it is said that would make clothes, accessories and beauty products available in the marketplace within 30 minutes, launched in Bengaluru today; the service is looking for an expansion into the country’s cities such as Mumbai, Delhi, and Pune within time. End.
In a similar vein, Zomato-owned Blinkit has introduced a 10-minute return service for clothing, and Swiggy’s Instamart is in talks with apparel brands to expand its offerings. Zepto has also partnered with Decathlon to deliver sportswear and other items. Myntra’s M-Now service currently offers 10,000 styles, including products from top brands such as Levi’s, Tommy Hilfiger, MANGO, and Jack&Jones, with plans to expand to 100,000 styles. Also, premium beauty brands such as Huda Beauty, MAC, and Bobbi Brown, along with accessories from Fossil, Armani Exchange, and Casio, are part of the service.
It said such rapid pace in offering fashion products marks one of its first major plays worldwide. Myntra cited the success of a pilot project under which the service generated immense interest from customers.
As per Nandita Sinha, CEO of Myntra, “Fashion is very aspirational and thrives on offering diverse choices to help customers create their perfect look.” She credited Myntra’s collaborations with global brands for helping meet evolving customer demands.
India’s quick commerce market has grown significantly, even in premium product categories, in metro cities. Morgan Stanley estimated that the market will touch $42 billion by 2030 and account for 18.4% of the country’s total e-commerce market. Instant-commerce platforms like Blinkit, Zepto, and Swiggy Instamart are increasing their network of dark stores, local warehouses for instant delivery. Myntra moving into this space will continue to advance the future of quick commerce for fashion brands and D2C brands alike.
