“Confidence” is an essential element of “beauty”. It is important to have confidence. While people’s opinions, what we see and read online, and what society considers to be “beautiful” may influence us; one should not seek external validation about beauty. Beauty is what we perceive and believe. It lies in the confidence that comes from within. The most important thing to remember is to be a champion of your unique beauty.
In today’s world, there are several ways and benchmarks of beauty, and there are different ways to meet those; it should be left to the individual how they want to enhance their beauty. When it comes to aesthetics, I believe there should not be any definitions or standards and one should be able to express themselves as they want rather than following trends or abiding by any sort of rules or standards.
HOW THE BEAUTY INDUSTRY IS CHANGING THE GAME
As much of a luxury as they are in our daily lives, beauty products take up a great deal of space in our routines and wallets. Thus, multi-use items provide simple solutions that address multiple concerns at once. There are all-in-one products, from lip and cheek tints to SPF foundations, which take up less space and time to help spruce up one’s looks. Multi-purpose beauty goodies are not very uncommon today, with most top beauty brands having at least a few of them in their line-up. Switching to these ‘do-it-all’ formulas crafted for the modern, multi-tasking woman is indeed a great move. Adding to the novelty in the industry is Artificial Intelligence (AI), which is closing in the gaps between physical and digital experiences of wearing make-up. It adds to the shoppers’ experience and thus sales conversion, something that’s surely helping, especially given the disruption owing to the pandemic. In addition to all this, there is a growing demand for “clean” beauty products with added health benefits, which are increasingly appealing to environment-conscious consumers.
YOU GLOW, GIRL, NOT HAUTE MAKE-UP, OR STREET STYLE
With all the beauty trends washing over the industry, it’s simple to stand out by making your own style statement. Be true to yourself and your own sense of style by bringing your attitude with you. Incorporate styles that are built on your sense of individuality rather than merely being fixated on the current beauty trends. By the way you choose to dress, you may say a lot about yourself, your mood, your ideas, and what you perceive. Street style is a very contagious and instantaneous aspect of beauty that has revolutionised the way it’s manufactured and consumed. High-end beauty trends, on the other hand, are stylish and extravagant—leaving behind a style statement. Nevertheless, it is wise to accept your inherent beauty and know what works for you. You must discover what sets you apart from other individuals, and then cultivate an appreciation for what makes you special. Own your individuality and take pride in it. There’s no better medium to communicate beauty than with self-preference. All that counts is to be your original self. It doesn’t matter if you want to dress up or down; the most important thing is that you feel confident, comfortable, and beautiful in the clothes you’re wearing. Style, poise, and good taste are not things that can be purchased, but they can be learned and acquired. So, whether you decide on a vintage street style or high-end chic.
The author is Co-Founder, Renee Cosmetics.