Amid the ongoing discussion on whether negative social media reviews impact a film’s box office performance, the amicus curiae assigned by the Kerala High Court has suggested that films should not be reviewed within the initial 48 hours of their release.
The report submitted by amicus curiae Shyam Padman includes stringent guidelines to deter “review bombing” and enable viewers to develop their own perspectives without being swayed by biased reviews.
It is reported that numerous individuals provide social media reviews in exchange for rewards, leading to negative reviews against those unwilling to pay. Presently, there are constraints on legal action in such cases as they do not fall under the category of extortion or blackmail.
The amicus curiae report proposes the establishment of a specialized portal within cyber cells to handle complaints regarding review bombings. It further advises that reviewers should offer constructive criticism while refraining from disrespectful language, personal assaults, or derogatory comments towards actors, filmmakers, and others. Rather than tearing down the film, the focus should be on providing constructive feedback.
The report emphasizes the importance of upholding legal and ethical standards, along with maintaining professionalism. Justice Devan Ramachandran directed to convey the stance of the central government as outlined in the report.
The High Court noted that individuals are increasingly recognizing the truth behind negative comments about films. Additionally, despite such criticisms, the court observed that several new films have achieved success recently.
The amicus curiae presented guidelines to the court, proposing that reviewers, including vloggers, refrain from reviewing films within the initial 48 hours of their release. The court further acknowledged that there is a growing understanding among the public that many negative comments are either fabricated or serve a specific agenda.
Complaints have arisen regarding vloggers intentionally disparaging newly released films for financial gain. On October 25, 2023, Kochi City Police received its inaugural complaint from the director of Rahel Makan Kora, alleging deliberate attempts to denigrate the film across various social media platforms. The police initiated the complaint’s registration following directives from the Kerala High Court.