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Journey of young digital marketing expert Navi Grewal

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Mumbai (Maharashtra) [India], February 8 (ANI/PNN): Navi Grewal an Indian entrepreneur and owner of Digital Marketing firm Ghost Media Pvt Ltd, is working towards transforming the digital marketing world. He is the face behind promoting many hit Punjabi songs. The Chandigarh based digital marketing expert has grown his business digitally during the pandemic. With revolutionized marketing concepts, he has helped startups, MSMEs, artists, and Bollywood celebrities to connect with their audiences in the virtual world.
Starting his journey from scratch, Navi Grewal has reached great heights in the industry while inspiring fellow serial entrepreneurs. Learning the tricks of the trade through online courses, he paved his own path and become a reason for the exponential growth of his clients. Evolving with the changing time, he adopted the emerging trends of the digital world.
Commenting on the journey of Ghost Media Pvt. Ltd., Navi Grewal says, “With nationwide lockdown, 2020 was an interesting year for entrepreneurs and companies to experiment their communication strategies. The world has increasingly been moving towards virtual communication and the digital ecosystem has acquired many new users, thereby making digital advertising perhaps one of the most effective mediums to reach out to their respective audiences. Despite initial setbacks, we saw digital marketing taking the center stage while allowing people to shift from traditional to digital marketing mediums.”
He further adds, “As people are making digital their first choice now, companies, as well as entrepreneurs, need to implement integrated strategies for to customers’ needs at every touchpoint of the customer journey. This will corporates, brands, and companies to create an impact while continuing to delight the new-age consumers.”
Integrating the digital marketing approach, the serial entrepreneur become the game-changer for brands rather than just drafting a nice-to-have strategy. As per recent reports, the digital marketing industry is growing at a rate of 25-30 percent in India annually. India is one of the leading countries in the world to have the largest Facebook population. The social media channels, high-speed digitization, online portals, etchas led to the exponential growth of digital marketing. Observing the growth in the industry, Navi Grewal has evolved and emerged as a smart digital professional that delivers work further with greater efficiency.
This story is provided by PNN. ANI will not be responsible in any way for the content of this article. (ANI/PNN)

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Equity indices on upward trajectory, metal stocks shine

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Mumbai (Maharashtra) [India], Mar 3 (ANI): Equity benchmark indices traded higher by 0.8 per cent during early hours on Wednesday with metal stocks witnessing smart gains amid mixed global trends.
At 10:15 am, the BSE S&P Sensex was up by 390 points or 0.78 per cent at 50,687 while the Nifty 50 edged higher by 125 points or 0.84 per cent to 15,044.
Except for Nifty auto which slid slightly, all sectoral indices at the National Stock Exchange were in the positive zone with Nifty metal up by 3.2 per cent, PSU bank by 1.7 per cent and realty by 1.2 per cent.
Among stocks, Tata Steel rose by 5.5 per cent to Rs 775.80 per share while JSW Steel and Hindalco moved up by 4.1 per cent and 2.6 per cent respectively.
The other prominent gainers were Adani Ports, Tata Motors, HDFC, State Bank of India, SBI Life, Axis Bank and UltraTech Cement.
However, auto stocks skidded with Hero MotoCorp down by 1.5 per cent to Res 3,423.60 per share. Bajaj Auto slipped by 1.4 per cent, Maruti Suzuki by 1.3 per cent, Mahindra & Mahindra by 0.6 per cent and Eicher Motors by 0.1 per cent.
Ircon International was down by 5.8 per cent as the offer for sale opened for up to 16 per cent government stake at a floor price of Rs 88 per share in the railway PSU.
Meanwhile, Asian shares edged higher as investors shrugged off concerns that stocks may have rallied too far too fast in the past year.
MSCI’s broadest index of Asia Pacific shares outside Japan was up by 0.44 per cent. Japan’s Nikkei stock index rose only 0.03 per cent and shares in China gained by 0.63 per cent. (ANI)

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Nanosafe all set to launch copper-based technology that kills bacteria, viruses and fungi

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New Delhi [India], March 2 (ANI/NewsVoir): With the COVID-19 pandemic still largely looming, and a whopping 11,000 new cases reported daily in India, the demand for microbe killing objects and materials are surging.
A Delhi based technology start-up called Nanosafe Solutions has come up with a copper-based technology that can kill all types of microbes including SARS-CoV-2. The technology called AqCure (Cu being an abbreviation of element copper) is based on nanotechnology and active copper.
According to different types of materials, Nanosafe Solutions offer active copper products to various polymer and textiles manufacturers as well as cosmetic, paints and packaging firms. Actipart Cu and Actisol Cu are their flagship products in powder form and liquid form respectively which can be used while formulating paint and cosmetics. Other than these, Nanosafe Solutions also have AqCure range of masterbatches suitable for every type of plastic items and Q-Pad Tex suitable for converting fabrics to antimicrobial. Overall, their comprehensive copper-based products can be used in every type of everyday materials.
Dr Anasuya Roy, CEO, Nanosafe Solutions said, “Till now, 80% of antimicrobial products are imported by India from developed countries. As ardent promoters of indigenous technology, we would like to bring a change to that scenario. Also, we would like to discourage the use of silver-based antimicrobial compounds imported from such countries, as silver is a very toxic element. On the other hand, copper is an essential micronutrient having no toxicity issues.”
India is home to many bright young researchers and has developed many cutting-edge technologies in institute and research laboratories. But there is no systematic approach to bring those technologies to the commercial marketplace where industries can adopt them. Nanosafe Solutions aims to bridge the gap with a vision aligned with “Atma Nirbhar Bharat”.
NSafe mask, a 50 times reusable antiviral mask and Rubsafe sanitiser, a zero alcohol 24-hour protection sanitiser were products launched by Nanosafe in lockdown times. With such innovative technology-based products in its portfolio, Nanosafe Solutions is also looking for raising the next round of investment so that AqCure technology will reach millions faster.
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

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Piramal Glass leads the way in streamlining cross-border trade digitisation using the #dltledgers blockchain platform

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Mumbai (Maharashtra) [India], March 2 (ANI/BusinessWire India): Piramal Glass, Asia’s largest speciality glass manufacturer, has successfully kicked off its first cross-border trade digitisation programme using blockchain.
The company is prioritising the technology in 2021 as a means of unlocking hidden margins and efficiency through digital automation. The team partnered with the enterprise blockchain platform, #dltledgers, a leading fintech operating out of Singapore and India.
The first phase of this project had four main objectives: to validate the production use of blockchain in Piramal Glass’ supply chain and export operations; to increase transparency while protecting sensitive data and customer integrity; to understand if the technology could enable multiple stakeholders to collaborate on initiatives, such as sustainability; and to establish if blockchain delivers business value in terms of efficiency improvement and ease of use.
The Piramal Glass project may signal for India what is already happening elsewhere around the world – the rising penetration of blockchain in enterprise applications. For years, blockchain was criticised for failing to deliver on its initial business promise. 2020, however, appears to have been a pivotal year. As Deloitte’s 2020 global blockchain survey concluded: “leaders no longer consider the technology ground-breaking and merely promising – they now see it as integral to organisational innovation.”
India has yet to see the exponential rise in blockchain adoption that is being witnessed elsewhere globally, but with organisations like Piramal Group starting to move, this may be about to change. The Piramal Glass project will now progress into its next phase. Focusing on driving visibility and efficiency, the objective will be to streamline supply chain processes throughout the company’s global manufacturing operations and to build out the company’s private, digital network of suppliers and buyers.
The #dltledgers platform will have seamless connectivity with Piramal’s existing SAP systems and will enable export and import digitisation with multiple, global suppliers and buyers simultaneously. As the project proceeds, it will expand into more supply chain product flows, new areas like sustainability tracking, and tackle processes that depend on time-sensitive document transfer, IP security, and authenticity.
Vijay Shah, Vice Chairman of Piramal Glass and Piramal Group board member, added: “Piramal Glass is transforming into a digitally-enabled business. The board is aligning digital initiatives with the company’s organizational strategy. Our customers and vendors are key to our business, so secrecy, privacy, and protecting the Intellectual Property of our stakeholders is of paramount importance. We see blockchain technology is an integral part of our ability to achieve this going forward.”
Sudip Mazumder, Global Chief Digital and Information Officer, Piramal Glass Ltd, said of the project: “The most obvious benefits were the increased level of transparency and audibility between stakeholders in the supply chain, as well as a reduction in manual processes. We were also pleasantly surprised to find that the platform created a sense of urgency, speeding up key business processes, improving collaboration, and even increasing confidence among customers.”
#dltledgers’ Managing Director, India and South Asia, Raji Iyengar, commented: “Piramal Glass took a very structured approach to this project, enabling the #dltledgers team to work almost as an extension of the Piramal team. Clearly, the leadership here has a crisp vision and an urge to stay ahead in the digital transformation journey. Blockchain-based trade digitisation is a great way to keep the wheels of trade moving, especially in pandemic times.”
Singapore-headquartered #dltledgers has a global partnership agreement with Microsoft’s cloud offering, Azure. This enables the platform to scale quickly via a subscription-based “software-as-a-service” (SaaS) model. Designed to be “plug-and-play”, the platform integrates easily with existing processes, with a relatively light touch on existing systems.
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)

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Embassy Group and Ivanhoe Cambridge launch a commercial real estate investment and development platform across India and close first flagship project in Bengaluru

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Bengaluru (Karnataka) [India], March 2 (ANI/BusinessWire India): Embassy Group, a leading Indian real estate player, and Ivanhoe Cambridge, a global real estate industry leader and a subsidiary of the Caisse de depot et placement du Quebec, one of Canada’s leading institutional fund managers, announced their partnership to launch an investment platform focused on office business parks in campus-based and mixed-use environments in India.
The Embassy Group will lead all real estate development, project management, leasing and operations, while Ivanhoe Cambridge will leverage their expertise in investment.
The platform will invest in develop-to-core and acquisition of partially developed business park opportunities to cater to the preferences of the millennial workforce in providing flexible workplaces and building sustainable communities across key Indian urban centres. The platform will have an investment capacity of US USD 500M with Ivanhoe Cambridge and Embassy investing in an 80:20 ratio, with an initial focus on the Southern Indian markets of Bengaluru & Chennai. The concept aims at meeting the demand in the expansion of Global Capability Centres and Research and Development Campuses.
The seed asset for the platform will be the first phase of the 60-acre Embassy East Business Park located in Whitefield Main Road in Bengaluru. The first phase will be developed on a land parcel of 9 acres, with a gross leasable area of 1.3 Million sq. ft. The upcoming Business Park boasts of a mixed-use community offering co-living, essential retail and amenities which will create a vibrant ‘work-live-play’ experience for the occupiers.
With its prominent location in the growth corridor on the ITPL Main Road, the Business Park will have direct commuter access to the upcoming ITPL metro station, connecting the park seamlessly to Bangalore’s CBD and will be complemented by accessibility to social infrastructure including a renowned list of educational institutes, hospitals and hotels. The first phase of the project is expected to be ready for occupancy by early 2024.
“This new venture with Embassy will allow us to reinforce our presence in India, a key country in our diversification strategy in Asia,” commented Karim Habra, Head of Europe & Asia-pacific at Ivanhoe Cambridge. “Over the last couple of decades, several global corporations have acknowledged India as a scalable global innovation hub catalyzed by a deep, world-class talent pool. We anticipate this trend to accelerate thus supporting long term demand for sustainable, class A offices in mixed-use campus environments,” he added.
Chanakya Chakravarti, Managing Director, India, at Ivanhoe Cambridge, explained “The healthy build-to-core economics, quality tenant covenants, deepening secondary markets and overall market formalization make for an interesting opportunity. We look forward to collaborating with Embassy, an experienced developer with a formidable execution track record across market cycles, in expanding our portfolio and supporting the continued institutionalization of the Indian RE sector.”
Speaking on the partnership with Ivanhoe Cambridge, Jitu Virwani, Chairman and Managing Director, Embassy Group, said, “This partnership of Embassy Group and Ivanhoe Cambridge is a strategic step towards transforming the commercial real estate landscape in India. Through the Embassy-Ivanhoe commercial office platform, we aspire to develop state-of-the-art business parks in India. We aim to continue delivering a differentiated and holistic workspace ecosystem by integrating concepts like co-living and co-working, expansive office spaces, and easy to access amenities. We are happy to launch the first phase of the Embassy East Business Park, to kick off this strategic alliance with Ivanhoe Cambridge and look forward to a mutually rewarding relationship.”
About Ivanhoe Cambridge
Ivanhoe Cambridge develops and invests in high-quality real estate properties, projects and companies that are shaping the urban fabric in dynamic cities around the world. It does so responsibly, with a view to generating long-term performance. Ivanhoe Cambridge is committed to creating living spaces that foster the well-being of people and communities while reducing its environmental footprint.
Ivanhoe Cambridge invests internationally alongside strategic partners and major real estate funds that are leaders in their markets. Through subsidiaries and partnerships, the Company holds interests in more than 1,000 buildings, primarily in the industrial and logistics, office, residential and retail sectors. Ivanhoe Cambridge held C USD 64 billion in real estate assets as of December 31, 2019, and is a real estate subsidiary of the Caisse de depot et placement du Quebec (cdpq.com), one of Canada’s leading institutional fund managers. For more information: www.ivanhoecambridge.com
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)

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Manupatra launches law practice management software ‘myKase’

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Noida (Uttar Pradesh) [India], March 2 (ANI/NewsVoir): Management and tracking of court and litigation related matters, including matter progress, important dates, documents, budgets, expenses is a common pain point across the legal industry.
To empower legal teams, Manupatra has launched ‘myKase‘ – a Cloud-based platform that integrates, streamlines and automates the activities and operations of law practice, beginning from Intake to matter Disposal. It enables teams to collaborate and communicate seamlessly across locations, offices and time zones through a single unified platform.
myKase is a SaaS product designed for lawyers, law firms, domain professionals and can be used to manage any litigation matter, transaction, advisory, consulting project, dispute resolution or project. The aim of launching the software ‘myKase’ is to make work seamless and efficient for legal professionals, by bringing everything – people, files, documents, tasks, timelines, contacts, invoicing and expense recording, on an easy-to-use, unified cloud-based platform.
With myKase, the managing partners and project heads can track multiple projects, matters, employees, revenue and expenditure.
Elucidating on the endeavour, Priyanka, COO, Manupatra shares, “Today, the law practices are under immense pressure to embrace the digital, operate more efficiently and enhance team performance. 2020 has further redefined the way we work and collaborate. Practices are required to focus on streamlining the workforce, rethink operational infrastructure and adapt to remote and blended models of working. Due to the pandemic, many lawyers had to redefine their digital strategies, invest in new technologies, processes and people much before they would have otherwise.
Building on its knowledge and expertise of over 20 years in delivering legal solutions by leveraging technology, Manupatra has conceived and developed myKase for the legal fraternity. It enables law practices to adopt digital transformation in a blended manner. With the new normal of #WFA [work from anywhere], a cloud-based solution such as myKase is the perfect answer for practices to operate effortlessly.”
Key Features of myKase
The software has a number of key features, including Legal Case Management to store, track and manage cases with centralized document storage, time entry, contacts, communication, tasks, and alerts regarding court hearing dates. Document Management to keep documents, agreements, notes, and emails organized by matter, indexed, and searchable. Document Editing & Versioning to create, edit and co-edit, preserve versions of documents and mark confidentiality as required in documents.
myKase software introduces the concept of Client Portal, which gives authorised access for your clients to have an individualised experience and thus, promoting client retention. Helps users gain access to the most accurate and current client’s data using a centralized Contact Database.
Workflow is managed through Task Management which organizes, manages, enables collaboration and tracks your and the team’s tasks with a simple and intuitive interface. myKase is completely searchable and comes with a Global Search which allows one search across emails, documents, communication, tasks and all the information available on the myKase platform.
Other features include reminders of court dates and staff meetings, with deadlines and appointments managed in a Centralised Calendar. Dropbox, Google Meet, Bundling PDFs’, OCR, Compare documents, Outlook, CaseWatch, Manupatra and similar applications, tools and software have been integrated, so that a user does not need to jump to different applications and software.
Manupatra is the leading provider of legal, regulatory, business information and analytics that help customers navigate the law faster, and to improve decision-making. As a digital pioneer, the company was the first to offer electronic accessibility of India’s and International materials through an exhaustive database.
With the use of analytics, enterprise search, information retrieval technology such as ML, AI, NLP, we help deliver powerful, new decision-making tools to our users across the globe. Lawyers, Law Firms, Judiciary, Government, Corporate Legal Departments, Students trust Manupatra to provide them with comprehensive access to the law through an innovative platformManupatra Information Solutions Pvt. Ltd.
Headquarters in Noida
Operates in – Legal Tech, SAAS, E-Learning, Analytics, Enterprise Mobility, Legal Research
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

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Aasma Dance Company winning hearts with captivating dance performances

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New Delhi [India], March 2 (ANI/ThePRTree): If there’s anything Indians love the most is dancing their hearts out. No matter how big or small the occasion is, you cannot expect people to end it without grooving to the music. Even in theatres, people dance to the music played in a movie. Dance is one of the best and most crucial art forms in India.
Sometimes, people want to learn it more professionally and all the various types. Hence, they enroll themselves on classes that teach the same. One such academy is Aasma Dance Company.
Based in New Delhi, Aasma Dance Company is founded by Ashish Mathur and Sonia Verma in 2006. Ashish himself is a choreographer who is passionate about dancing. It has been 15 years since the dance company is established and has spread its wings in many parts of the country with various branches.
Today, Aasma Dance Company is known for having the best dance troupes in the country. Be it any public event, function, or wedding ceremonies, the dancers who work or a part of this institution are always given top priority to perform.
The popularity of Aasma Dance Company is limited not only to big functions and wedding. A lot of Bollywood celebrities have collaborated with ADC multiple times. Some of the celebs who have worked with this dance company are Salman Khan, Sonakshi Sinha, Hussain Kuwajerwala, Mikka Singh, AJ Singh, Shibani Kashyap, Jasbir Sassi, Gagan Kokri, Dev Kumar Deva, Millind Gabba, Shukhvinder Singh, Lauren and many more.
Talking about Ashish Mathur, he has choreographed numerous songs for amazing celebrities like Millind Gabba, Mikka Singh, Jasbir Sassi, Gagan Kokri, and Dev Kumar Deva etc. But this is not it. Aasma Dance Company has won hearts with their talented and versatile dancers at the international level too. They have done a lot of shows abroad and travelled with ‘White Passport’ in more than 20 countries. By collaborating with several international stars, Ashish Mathur’s dance company has represented India at a global level many times.
Today, one can put in all their faith in Aasma Dance Company for VIP events and weddings too. The dancers make sure to surprise the masses by giving outstanding performances every time they put on their dancing shoes. On their Instagram page, they share how they practice perfect all their acts. Their Bride-Groom entry acts are the most talked about. Take a look at their Instagram page – https://instagram.com/aasmadancecompanyindia
This story is provided by ThePRTree. ANI will not be responsible in any way for the content of this article. (ANI/ThePRTree)

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