The Department of Tourism Jammu and Kashmir in collaboration with the Travel Agents Association of Kashmir (TAAK) organised a grant promotional evening and roadshow in New Delhi in which more than 160 prominent travel agents including heads of main travel bodies participated. The highlight of the event was a detailed presentation of J&K tourism by tourism secretary, J&K, Sarmad Hafeez (IAS). The roadshow and promotional evening programme was organised to boost J&K tourism after the sector was badly hit by the coronavirus. However, encouraged by the good response of the travellers during the winter season with over 60,000 travellers visit Kashmir alone, the J&K tourism department went on an aggressive marketing campaign. The promotional evening programme and press meet here at New Delhi is a part of the marketing campaign to attract domestic travellers to Jammu and Kashmir.

He highlighted the known and lesser known destinations besides Union Territory’s art and craft, pilgrim and adventure tourism and the upcoming festival. The secretary tourism and culture J&K invited the travellers to visit J&K and enjoy not only the beauty but also the rich hospitality of the region.

The secretary tourism sought support from the local travel trade fraternity and the head of the associations for promoting J&K’s tourism potential.

Madan Prasad Bezbaruah (IAS) former tourism secretary GOI who was one of the distinguished guests praised J&K’s beauty and said the place has immense tourism potential and the people from the country should visit the region for their holidays.

Director tourism Kashmir Dr G.N. Itoo who also graced the occasion gave detailed information on how J&K tourism and service providers were vigorously following SOP’s to ensure tourist are safe while holidaying.

The director tourism Kashmir assured the travel trade of all necessary support from J&K tourism in making the travellers stay in J&K memorable.

The presentation was followed by an interactive session with the local travel trade, who put forth their suggestions to further improve the tourism services in the UT.

The team of J&K tourism was also represented by Dr N.J. Chowdhary (KAS) director tourism Jammu, Bakshi Javed Humayun director SKICC, Mr Raja Waseem(KAS) additional secretary tourism.

Among the travel trade who spoke on the occasion and informed about J&K tourism vast potential include Jyoti Mayal, president, TAAI, Rakesh Mathur, honorary president , ESOI/RTSOI, Pradeep Lulla, president, TAFI, Uday Shankar, president of FICCI, Rajiv Mehra, president of IATO, Rajan Sehgal, president, IGTA, Dr Jyotsna Suri, CMD, Bharat Hotels Limited, Ankush Nijhawan, MD, travel boutique online, Biswas Makhija, president, ATOAI, Captain Swadesh Kumar, past president, ATOAI.

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