In continuation of its hyper local approach to celebrate regional pride and provide unique customer experiences, Tata Tea Premium made its debut in the metaverse world by hosting a first-of-its-kind Holi party on the platform. With this initiative, the brand becomes the first in the world to celebrate the colorful festival of Holi on a futuristic tech virtual platform.
Upon entering the platform, consumers can don their favourite avatars and enjoy the splash of colors with various engaging Holi games. The party also comes with a special festive performance by music sensation, composer and lyricist duo Sachet Parampara. They will bring alive the magic of Uttar Pradesh’s Lathmaar Holi and Delhi’s Rangwali Holi. Customers can join the holi party through this link: https://events.yugverse.com/tataholi . This Holi Party Will Be Hosted In Metaverse on the 18 and 19 March
Puneet Das, President Packaged Beverages (India and South Asia), Tata Consumer Products said, “Offering novel and disruptive experiences to our customers will continue to remain a key priority for us. Our brand has always aimed to engage with our customers through unique campaigns. We have launched special festive packs capturing the excitement of Holi for some of its markets like Delhi and UP. We are also extremely excited to launch Tata Tea Premium’s Holi Party in Metaverse, which is an effort to leverage the growing power of digital storytelling and personalisation, as a means, to connect with our customers. This campaign will enable people to celebrate Holi and the festive elements associated with it like the regional songs, delicacies, stories in a new medium.”