IS WEDDING ON THE CARDS FOR SHAHEER SHEIKH AND RUCHIKAA KAPOOR? - The Daily Guardian
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IS WEDDING ON THE CARDS FOR SHAHEER SHEIKH AND RUCHIKAA KAPOOR?

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The wedding season has begun with the grand weddings of Neha Kakkar-Rohanpreet Singh and Kajal Aggarwal-Gautam Kitchlu. The next in line to get hitched is Shaheer Sheikh. It was on 5 November when Shaheer Sheikh had confirmed his relationship with Ruchikaa Kapoor, who is the Creative Producer and Executive Vice President at Ekta Kapoor’s Balaji Motion Pictures Ltd. And now, if a report is to be believed, Shaheer and Ruchikaa are all set to tie the knot.

 Their relationship has been the talk of the town for quite some time now and after the confirmation on the same Shaheer and Ruchikaa are planning to get married in December in an intimate wedding ceremony. It is to be believed that they already had an intimate promise ceremony at their residence with a few close friends in attendance.

 Shaheer and Ruchikaa had posted a confirmation picture on their respective social media handles, with a tongue-in-cheek caption recently. Sharing their first-ever picture together, Shaheer had written, “Here you go… after all the morphed pictures, thought of saving you all some time. #ikigai #madMe #girlwiththecurls.” Ruchikaa had reposted the picture with a heart and infinity emoji.

Shaheer had used the word ‘ikigai’ in his posts related to Ruchikaa. It is a Japanese word for ‘reason to live’, confessing his love and commitment to his ladylove.

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Study: Late-childhood obesity linked with low-quality maternal diet during pregnancy

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Dublin [Ireland], February 28 (ANI): A study led by researchers at University College Dublin, Ireland found that children of mothers who ate a higher quality diet, low in inflammation-associated foods, during pregnancy had a lower risk of obesity and lower body fat levels in late-childhood than children whose mothers ate a lower quality diet, high in inflammation-associated foods, while pregnant.
The findings were published in the open-access journal BMC Medicine. This association was not observed in early or mid-childhood.
Ling-Wei Chen, the corresponding author said: “Obesity in childhood often carries on into adulthood and is associated with a higher risk of chronic diseases, including type 2 diabetes.
Mounting evidence suggests that maternal diet influences pregnancy and birth outcomes and points to the first one thousand days of a child’s life, from conception to two years old, as a critical period for preventing childhood obesity.
Our research indicates that children born to mothers who eat a low-quality diet, high in inflammation-associated foods, during pregnancy may be more likely to have obesity or excess body fat in late childhood than those born to mothers who eat a high-quality diet low in inflammation-associated foods.”
To examine the effects of maternal diet on the likelihood of childhood obesity and excess body fat, the authors analysed data collected from 16,295 mother-child pairs in seven European birth cohort studies, from Ireland, France, United Kingdom, Netherlands and Poland, which are involved in the ALPHABET consortium. On average, mothers were 30 years old and had a healthy BMI. Mothers reported the food they ate before and during pregnancy.
The researchers assessed dietary quality and whether diets were high in foods and food components associated with chronic inflammation, such as saturated fat, refined carbohydrates and red and processed meat. Children’s BMI was calculated in early, mid and late childhood. Additional data on children’s body composition during mid or late childhood was collected in five of the cohorts included in the study.
The researchers found that children born to mothers who ate diets high in foods associated with inflammation throughout pregnancy tended to have lower levels of fat-free body mass, indicating lower levels of muscle mass, in late-childhood than those whose mothers ate diets low in inflammation-associated foods. Previous research has found that low levels of muscle mass may be associated with a higher risk of combined diabetes, high blood pressure and obesity.
An association between a lower quality maternal diet, high in inflammation-associated foods, and lower levels of fat-free body mass in late-childhood was found to be stronger in boys than in girls. An association between lower quality maternal diet, high in inflammation-associated foods, and higher body fat levels in mid-childhood was stronger in girls than in boys.
Catherine Phillips, the principal investigator and coordinator of the ALPHABET project said: “Previous research has suggested that lower maternal carbohydrate intake in early pregnancy can induce epigenetic changes – that is changes which alter gene expression – in children that may be associated with an increased risk of obesity.
We propose that a lower quality maternal diet, high in inflammation-associated foods, may similarly induce epigenetic changes and that this may increase the risk of children having obesity or excess body fat in later childhood.
Our findings suggest that promoting an overall healthy diet, high in fruit and vegetables and low in refined carbohydrates and red and processed meats, throughout pregnancy may help prevent childhood obesity.”
The authors caution that the observational nature of the study does not allow for conclusions about a causal relationship between maternal diet and childhood obesity and excess body fat. Future research should account in more detail for other factors that could influence the risk of obesity in childhood, such as childhood physical activity and diet, according to the authors. (ANI)

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Study: Poor quality carbohydrates diet linked to heart attacks

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Washington [US], February 28 (ANI): A global study focused on people living in five continents found that a diet high in poor quality carbohydrates leads to a higher risk of heart attacks, strokes, and death.
The findings of the study were published in the New England Journal of Medicine.
The higher risks of a diet high in poor quality carbohydrates, called a high glycemic diet, were similar to whether people had previous cardiovascular disease or not.
A total of 137,851 people aged 35 to 70 years old were followed for a median of 9.5 years through the Population Urban and Rural Epidemiology (PURE) study run by the Population Health Research Institute (PHRI) of McMaster University and Hamilton Health Sciences.
The research team used food questionnaires to measure the long-term dietary intake of participants and estimate the glycemic index (the ranking of food based on their effect on blood sugar levels) and glycemic load (the number of carbohydrates in food times its glycemic index) of diets. There were 8,780 deaths and 8,252 major cardiovascular events recorded among the participants during the follow-up period.
The investigators categorised dietary intake of carbohydrates depending on whether specific types of carbohydrates increased blood sugars more than others (high glycemic index) and compared this index to the occurrence of cardiovascular disease or death.
Those people consuming a diet in the highest 20 per cent of the glycemic index were 50 per cent more likely to have a cardiovascular attack, stroke, or death if they had a pre-existing heart condition, or 20 per cent more likely to have an event if they did not have a pre-existing condition.
These risks were also higher among those people who were obese.
“I have been studying the impact of high glycemic diets for many decades, and this study ratifies that the consumption of high amounts of poor quality carbohydrates is an issue worldwide,” said first author David Jenkins, professor of nutritional sciences and medicine at the University of Toronto’s Temerty Faculty of Medicine, who is also a scientist in the Li Ka Shing Knowledge Institute of St. Michael’s Hospital, Unity Health Toronto.
“PURE study papers have already indicated that not all carbohydrate foods are the same. Diets high in poor quality carbohydrates are associated with reduced longevity, while diets rich in high-quality carbohydrates such as fruit, vegetables, and legumes have beneficial effects,” he said.
PHRI research investigator Mahshid Dehghan added, “This study also makes it clear that among a diverse population, a diet low in both its glycemic index and load has a lower risk of cardiovascular disease and death.”
Most fruits, vegetables, beans, and intact whole grains have a low glycemic index, while white bread, rice, and potatoes have a high glycemic index.
“The present data, along with prior publications from the PURE and several other studies, emphasize that consumption of poor quality of carbohydrates are likely to be more adverse than the consumption of most fats in the diet,” said Salim Yusuf, senior author of the study.
“This calls for a fundamental shift in our thinking of what types of diet are likely to be harmful and what types neutral or beneficial,” added Yusuf, who is also the principal investigator of the PURE study, executive director of the PHRI, and a professor of medicine at McMaster. (ANI)

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Study sheds light on the effect of consumers picking their own price

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Washington [US], February 28 (ANI): A recent study examined the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies.
The study, forthcoming in the Journal of Marketing, is titled “The Control-Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes” and is authored by Cindy Wang, Joshua Beck, and Hong Yuan.
Over the past few decades, marketers have experimented with pricing strategies that delegate some or all of the price determination to consumers. Their goal is to engage consumers, boost sales, enhance brand loyalty, and contribute to a sellers’ overall competitive position.
However, in recent years many firms, including Priceline.com, Panera Bread, and the Metropolitan Museum of Art in New York, have abandoned their once-famous use of participative pricing and reverted to fixed prices.
The research team pins down and theorizes a tension that consumers experience when they evaluate a purchase that involves participative pricing. On one hand, consumers are attracted to the economically advantageous pricing terms (i.e., pay anything, including $0) that permit them to maximize their utility.
On the other hand, consumers must decide the final price, which takes effort. Building on this control-effort proposition, the researchers predict an overall negative effect of a pay-what-you-want (PWYW) pricing strategy because of the high effort involved in deciding the final price. They also predict an overall positive effect of a novel pick your price (PYP) strategy, which allows consumers to choose a price from a set of options.
PWYW and PYP both enhance feelings of pricing control, but PYP does not increase pricing effort since consumers find it relatively easy to make constrained choices. The study investigates the effects of PWYW and PYP with five studies in a variety of contexts (e.g., retail food, health services, financial services, entertainment, and household products).
that involves actual purchases and profit outlines establish the strong performance of PYP relative to fixed prices and PWYW. Findings from lab experiments further validate that compared to a fixed price, PWYW decreases purchase intentions because of the high pricing effort, even though it confers full pricing control.
However, because PYP provides a sense of pricing control but not pricing effort, it consequently increases purchase intentions. These effects hold regardless of the price level (high vs. low). Additionally, shopping motives (to save money or time) influence the effects of PWYW and PYP on purchase intentions.
As Wang explains, “When consumers are motivated to save money, the advantages of pricing control are amplified and the costs of pricing effort are minimized; thus, both PWYW and PYP increase purchase intentions relative to a fixed price. Alternatively, when consumers are motivated to save time, the disadvantages of pricing effort are enhanced and the advantages of pricing control are attenuated. Hence, under such conditions, PWYW performs worse than fixed price and PYP and fixed price’s performance are comparable.”
Also, single (vs. multiple) purchase decisions serve as a crucial factor, such that the positive effect of PYP on purchase choice attenuates over multiple purchase decisions because they require a great deal of effort. Lastly, in a parallel investigation in donation contexts, both PWYW and PYP perform significantly better than a fixed price strategy.
By adopting a consumer perspective on participative pricing, this study explains why PWYW might decrease purchases and specifies when PWYW and PYP will be more or less effective.
Beck says that “Managers can selectively implement PWYW and PYP to enhance their pricing performance. Adopting PWYW strategies requires careful consideration, and even if marketing research were to indicate that consumers favour higher pricing control, the execution might fail due to consumers’ reluctance to expend effort to determine their own prices. Alternatively, firms might benefit more generally from adopting PYP strategies.”
Consumers’ willingness to exert pricing effort also varies across shopping contexts. For example, the research suggests PWYW is more effective when consumers are motivated to save money, such as during the holiday season. Yet PWYW likely is less effective for busy consumers just seeking to get their holiday shopping done quickly.
For online stores that emphasize monetary savings, both PYP and PWYW could be more effective than conventional fixed prices. Contexts that involve donations are another scenario for which participative pricing, especially PWYW, promises benefits; consumers already expect to expend effort for the benefit of others. (ANI)

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Wishes pour in as ‘Badrinath Ki Dulhania’ filmmaker Shashank Khaitan turns 39

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New Delhi [India], February 28 (ANI): As Indian filmmaker, Shashank Khaitan rang in his 39th birthday on Sunday, Bollywood personalities sent in warm birthday wishes over social media.
Bollywood’s ‘Dhak Dhak’ girl, Madhuri Dixit shared a throwback picture with the birthday boy from the sets of her dance reality show, which she judged with him on her Instagram story.

Alongside the picture, she wrote, “Many happy returns of the day Shashank. Wishing you a dhamakedar year ahead. I miss all our masti and fun moments from #DanceDeewane. Hope to see you soon. Happy birthday.”
Extending his birthday wishes to the filmmaker who directed his romantic movies ‘Humpty Sharma ki Dulhania’ and ‘Badrinath ki Dulhania’, Varun Dhawan shared a collage of four pictures featuring himself with Khaitan on his Instagram story.

With the picture, he noted, “Happy birthday @shashankkhaitan when u talk, I listen. Thank u for being there when I’ve needed u the most”
Sending the sweetest birthday wishes to the ‘Sairat’ director, Bhumi Padnekar posted a collage of three pictures featuring the Khaitan on her Instagram story and wrote, “Happy birthday @shashankkhaitan You’ve only grown from strength to strength since I’ve known you. Been a pillar of strength to so many7 🙂 And the epitome of hard work and drive… Hope this year is full of love, light and laughter for you”

The daughter of legendary actor Sridevi, Janhvi Kapoor, who debuted through Khaitan’s directorial Marathi adaptation movie ‘Dhadak’, shared a delightful throwback picture with him on her Instagram story and wrote, “Happy Birthday Shash @shashankkhaitan,” with a series of emoticons.

Shashank Khaitan is an Indian film writer, director, former actor and recently turned producer, who is known for his work in Hindi cinema. He has directed films like ‘Humpty Sharma Ki Dulhania’ and ‘Badrinath Ki Dulhania’, which released in 2017.
Later, in 2019, he turned into a producer at Dharma Productions, his first production being ‘Good Newwz’. (ANI)

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Madhuri Dixit proves she’s a true blue ‘puppy lover’ in latest post

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Mumbai (Maharashtra) [India], February 28 (ANI): The ageless beauty of Bollywood Madhuri Dixit on Sunday proved that she is a true blue dog lover and channeled ‘puppy love’ with an all-smiles picture.
The ‘Kalank’ actor took to Instagram and shared a sweet picture with her pets.

The photo sees Dixit striking pose with her two furry friends as she sits on a couch. Donning a maroon top and blue pair of denim, the actor strikes a million-dollar smile while hugging one of her pet dogs.
The ‘Hum Aapke Hain Koun..!’ star simply wrote in the caption, “Puppy love (along with yellow smiley face turned upside down and a dog emoticon).
With the post hitting the photo-sharing platform, it garnered more than 88 thousand likes within an hour, with scores of fans leaving red heart emoticons.
Quite an active social media user, the ‘Dil’ star keeps on sharing intriguing videos and photos over the platform.
Earlier, the ‘Dhak-Dhak’ girl of Bollywood shared a picture of herself personifying beauty as she dressed in a traditional avatar.
Meanwhile, on the work front, Madhuri was last seen in the movie ‘Kalank’, in which she co-starred along with Sonakshi Sinha, Alia Bhatt, Varun Dhawan, Aditya Roy Kapur, and Sanjay Dutt.
She will be next seen in the third season of the dance reality show ‘Dance Deewane’ as a judge with Dharmesh Yelande and Tushar Kalia from February 27, this year. (ANI)

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Vaani Kapoor paints her canvas with ethnicity in latest post

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New Delhi [India], February 28 (ANI): Bollywood actor Vaani Kapoor who has three releases lined up for this year, treated fans with drop-dead gorgeous pictures of herself in a velvet-textured ethnic ensemble on Sunday.
Slaying in shades of green, the ‘WAR’ actor, was seen exuding elegance in an attire designed by celebrity designer Anita Dongre traditional embroidered suit with heavy lace detailing on it.
The 32-year-old star shared a series of pictures featuring herself where she can be seen posing effortlessly for the camera.

In the pictures, Vaani is seen donning a beautiful deep bluish-green straight suit with nude coloured high heel stilettos. Skipping neckpiece, she complemented the look with straight loose hair.
To complete the look, she carried a smokey eye and nude lip makeup with a tiny glittery bindi as her accessory.
With the post in which Vaani is seen flaunting her perfectly toned figure, she wrote, ” Painting my canvas with ethnicity,” with a green heart emoticon.

Gushing over her look, scores of fans chimed into the comments section and left fire and lovestruck emoticons.
Meanwhile, on the work front, Vaani Kapoor is set to have a super exciting year with three back to back releases ‘Shamshera,’ ‘Bell Bottom,’ and ‘Chandigarh Kare Aashiqui.’ (ANI)

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