The Indian Olympic Association, on Thursday, roped in ‘Sports For All’ (SFA) as the Official Partner of the Indian Olympic contingent for the Tokyo 2020 Olympic Games. IOA Secretary General, Shri Rajeev Mehta said, “We are very excited to have SFA as our Official Sports EdTech Partner. SFA, with its technology-driven platform and mega-scale, on-ground multi-sport competitions at school and college level, will empower and enable our children and youth to pursue their best sporting potential and thereby, fuel India’s Olympic dreams.”
Rishikesh Joshi and Vishwas Choksi, who founded SFA in 2015 said, “Our association with IOA and Team India is strongly rooted in our belief that by providing the children of India with the finest sporting platform at the earliest stages of their sporting journey, we can fuel their progress towards representing and taking India to the top of the global sporting map in the years to come.”
SFA has formulated a fully integrated phygital (combination of online and on-ground) platform that enables on-ground competitions as well as sports education through technology. This helps identify, nurture and empower athletes across 30 disciplines of sport with the right set of experiences and tools.