Great Learning to help universities go online
Great Learning, an ed-tech company for professional education, has announced its new offering ‘Olympus Digital Campus’, an endto-end cloud-based technology solution for online learning delivery and programme management, on a subscription basis to colleges and universities across the country in a bid to help them deliver online and blended learning programmes. It is a seamless solution that supports all aspects of learning including live learning, time-tabling, proctored exams, assessments, grading, student collaboration, attendance, content development, progress/engagement tracking, and faculty feedback. Digital Campus is a proprietary state of the art technology system that enables all aspects of delivery and management of college/ university programmes for students, faculty, and administrators. Built and perfected in India over the last 7 years, the Olympus Digital Campus has been designed using highly scalable, secure, and world-class cloud technologies. It has enabled over 25 million hours of learning to 100,000 students and deliver high impact programmes offered in partnership with universities like Stanford University, UT Austin, and Great Lakes Institute of Management among others. With this, universities can deliver a world class, high-quality and engaging online learning experience to learners on both desktops and mobile in both synchronous (live) and asynchronous (recorded) modes.
Maharashtra’s second cluster varsity launched
Mumbai’s three colleges — K. C. College, H. R. College and Bombay Teachers’ Training College (BTTC) which are part of a 70-year-old Hyderabad (Sind) National Collegiate Board — have come together to form Maharashtra’s second cluster university named as ‘HSNC University’. The university is established under the Rashtriya Uchchatar Shikshan Abhiyan (RUSA) scheme, a funding agency under the Central government. Bhagat Singh Koshyari, Governor of Maharashtra, inaugurated and dedicated this state’s second cluster university to the nation. CM Uddhav Thackeray and state Minister of Higher and Technical Education Uday Samant were also present at the launch event. Thackeray called it a dream project and emphasised that a blend of art and culture with new age education systems will revolutionise it further. He added that university would set a new norm of uninterrupted education that will go on even in challenging times.
IIT Roorkee’s big ‘global connectivity’ move
IIT Roorkee is launching a Global Network of IIT Roorkee Alumni to establish an extensive connection with its large number of alumni spread across the world. It will fulfill a longstanding need of the institute and its alumni for a comprehensive alumni database. Several alumni have been asking for a network that can help them search and connect with fellow alumni and also facilitate interfacing with the institute through a single window. The Global Network aims to address this need. The Global Network of IIT Roorkee Alumni will be run by alumni volunteers. Provisions will be built in the implementation of the network so as to ensure that the privacy concerns of the members are fully taken care of. The members of the network will have the flexibility to subscribe and unsubscribe messages and services as per their wish. Special care will be taken to ensure the security of the database.
Revised dates of RBI’s Grade B exam out
The Reserve Bank of India (RBI) has released the revised schedule of its Grade B Recruitment 2019 examination. All the candidates can check the RBI Grade B 2020 new interview dates on the official website, the link for which is rbi.org.in. The candidates shortlisted for the interview are advised to note the revised schedule for the said interviews against their earlier corresponding interview dates. For example, candidates who were scheduled to be interviewed on 20 April 2020 will now be interviewed on 5 August 2020. Earlier, the interview round was scheduled to be held from 4-7 May. In case of further change in date/s of interview for reasons beyond the control of the Board, new dates for the Interviews will be informed to the candidates on the Bank’s website,” the official notice adds. Further, all the shortlisted candidates for RBI Grade B interview round are advised to check regularly the Bank’s website www.rbi.org.in for details and updates.
HIRING ACTIVITY RISES 24% IN SEPT 2020 VERSUS A MONTH BEFORE
Hiring activity in India rose by 24% in September 2020 as compared to August 2020, as seen in the Naukri JobSpeak Index. At 1755, the job index marked a great improvement of 24% in September as against 1413 in August after the sharp drop in April 2020 due to Covid-19. “The last quarter has seen significant uptick in the hiring activity, growing at 14% compared to 8% decline in AMJ’ 20. While the hiring is yet to touch last year levels and is down by 23% in Sept’20 versus Sept’19 but this is also a marked recovery from a 35%-60% decline that we have witnessed in the last few months,” Pawan Goyal, Chief Business Officer, Naukri.com The 24% M-O-M growth is being propelled by industries like Pharma (+44%), FMCG (+43%), Education/Teaching (+41%) and IT (+32%). Further opening up of the economy with unlock measures and increased mobility has led to an improvement in hiring activities in industries like Real Estate (+44%), Auto/Ancillary (+29%) and Hospitality/Travel (+48%) versus August’20.
‘78% PARENTS NOT WILLING TO SEND KIDS TO SCHOOLS TILL COVID-19 OVER’
The Unlock 5.0 guidelines allow schools in different states to reopen from 15 October depending on the state government’s decision, but as per a study by SP Robotics Works from last month named ‘Kids under Covid’, 78% parents are ready to skip a school year, but not ready to send their children to school during the Covid-19 pandemic. With a sudden transition to online learning and prolonged screen time with no outdoor play and limited social interaction, the long-term impact of the Covid-19 pandemic and lockdown on children’s mental and physical health remains dubious. To arrive at the insights of this survey, SP Robotic Works conducted a survey over the month of July and August among 3600 parents and an equal number of children in the age group of 7-17 years
ARMY JOBS: 191 SSC OFFICER POSTS VACANT, APPLY NOW
Indian Army has invited applications for SSC Officer posts. Candidates who are interested can apply at joinindianarmy.nic.in. The number of positions vacant positions is 191 posts. Candidates can apply till November 12, 2020. Unmarried male and unmarried female engineering graduates, final-year engineering students can apply. The course will start in April 2021 at Officers Training Academy (OTA), Chennai, Tamil Nadu. Opening date of application is 14 October, 202, while closing date of application is 12 November 2020. Candidates will be put through two-stage selection procedure. Those who clear Stage-1 will go to Stage-2. Those who fail in Stage-1 will be returned on the same day.
JAMIA HAMDARD ADMISSIONS: REGISTRATION DATE EXTENDED
Jamia Hamdard has extended the last date to fill and submit the online admission form to 25 October. Earlier, the last date of application form 2020 submission was 20 September. Candidates who wish to take admissions to UG and PG courses offered by the university can fill the Jamia Hamdard application form 2020 till the new extended deadline. Candidates must note that they also have to upload their qualifying examination mark sheet while filling the application form. Students who have passed class 12th exam can apply for its UG courses while those having a bachelor’s degree can apply for its PG courses. Aspirants can apply for admission to the university online at jamiahamdard.edu. This year, the admission process has been delayed due to the ongoing pandemic situation. The admission form submission deadline was extended as there were many students who were seeking admissions in engineering and diploma courses but were not able to fill out the forms timely
EDUCATION MINISTER INAUGURATES NEW NIT ROURKELA BUILDING
Union Education Minister Ramesh Pokhriyal ‘Nishank’ inaugurated the newly built Golden Jubilee Building of NIT Rourkela, Odisha, on Tuesday through a virtual platform. Speaking at the occasion he said that NIT Rourkela is a premier institution of our country and has been producing the best brains for the country. The newly constructed NIT Rourkela building is a symbol of the varsity’s prestige. Pokhriyal said that institutions like NIT Rourkela have a very important role to play in the implementation of the New Educational Policies (NEP). The minister also added the building amplifies the glory of Rourkela city as it is one of the tallest buildings around. The magnificent structure is indeed metaphorically and geographically, ‘the heart of NIT Rourkela’, added Pokhriyal. The minister also highlighted that the vision of having this building will fulfill one of the essential mottos of the Institute to enhance efficiency in the administrative functioning and amalgamate technology with this process to make it more people-friendly.
ENTREPRENEURSHIP IN THE TIME OF A PANDEMIC
The Covid-19 pandemic has turned out to be the most significant disruptive event witnessed by this generation. From mainstreaming remote working, cutting global travel to a comprehensive digital shift, the outbreak has changed the way businesses are executed. This transformational effect is not momentary; it is significant and is here to stay.
One of the most notable elements of this transformation is the way organisations have been forced to embrace digital marketing to be able to survive the crisis. As traditional marketing strategies stand curtailed due to the pandemic, businesses have moved quickly to embrace digital marketing and transform the way they attract and engage customers and clients.
As most people still stay indoors, malls and roads stand deserted, there has been a shift to a space where businesses and customers interact less physically and more through the online route. Digital services providers will tell you how there has been a surge in organisations seeking to create new websites or update existing ones, creating elaborate social media campaigns and launching new e-commerce channels. Intelligent content creation and SEO are other elements that are receiving a fresh focus from companies. Truth be told, organisations that embrace this transformation quickly and more comprehensively are the ones that are more likely to survive as compared to those who are resistant to change.
Here are some more changing phases of entrepreneurship are adjusting the “new normal”:
THE AGE OF WEBINARS
As live conferences and face to face engagement activities take a backset, organizations are working out new ways to engage with customers. Webinars have emerged as a very popular way of achieving digital thought leadership and getting quality leads. At the same time, customer engagement is also taking place with these digital discussions. That’s why there is a sea of webinars everywhere to spread the message. Even when the crisis ebbs, people are likely to continue to conduct a part of their thought-leadership events through webinars as more and more people realize that they serve the same purpose at a fraction of the cost. Webinars that have now filled the gap of traditional conferences are likely to become a mainstream marketing strategy in the new normal.
INCREASED USAGE OF DATA ANALYTICS
In a digital age, data analytics has always been a valuable proposition. However, as organizations increase their digital presence, the importance of creating useful databases has only increased. With more people spending longer time on social media, their chances of seeing ads on such platforms or coming in touch with content marketing blogs are greater. This is why organisations now need to create valuable databases, analyse them and use this information intelligently to reach out to the target audience. Tracking pattern of consumer behavior, tracking online traffic patterns, analysing which content retains the customer, and getting a break up of which products are enticing what type of customers are essential elements of data analytics that organizations need to use more to boost their online sales.
CONTENT IS THE KING
Businesses must focus on expanding social media presence by creating intelligent and attractive content. With the shift from outbound marketing to inbound marketing, it becomes essential to engage consumers in subjects they might find interesting. However, it is important to understand that content distributed on social media should not be totally promotional in nature as it kills consumer interest. Your content must be knowledge and awareness-based. It must engage consumers emotionally through human interest stories rather than blatantly promoting your product.
The writer is founder & chairman, ICA Edu Skills.
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