Google is constantly changing its search criteria and algorithm to give the best possible user experience. This means that website owners must keep up with the latest trends in order to stay competitive. One of the most important trends is featured snippets, which are boxes that appear at the top of a search engine results page (SERP).
Featured snippets have gained a lot of traction over the past few years, and they can be incredibly valuable for your business. In this article, we’ll explain exactly what Google featured snippets are, and how to optimize your website for them. Whether you are doing SEO yourself or planning to hire the SEO company India, this article will help.
What is a Google Featured Snippet?
A featured snippet is a box that appears at the top of a search engine results page (SERP) containing a summary answer to the user’s query. This is usually taken from one of the web pages in the SERP, and it can be a single line or picture as well as a paragraph.
The featured snippet is intended to provide a quick and concise answer to the user’s query, while still sending them to one of the web pages in the SERP. The goal is to provide a better user experience, as users can quickly get the answer they are looking for and then decide if they would like to learn more about the topic.
Optimizing Your Website for Google Featured Snippets:
Whether you are using affordable SEO services or doing the work yourself, optimizing your website for featured snippets can help increase your visibility in search engine results in pages. Here are nine optimization guidelines you should follow:
1. Adding what, how, and other Question words:
Using question words like “what”, “how”, and other related phrases can help trigger the snippet box for your web page. This means that if you are targeting a specific query, adding these phrases to your page can help increase the chances of appearing in the snippet box. Moreover, it also helps to make your content more user-friendly.
As the majority of people use these words while searching on Google, it is important to take these into consideration while creating content for your website. You can add them in your titles, meta descriptions, and throughout the body of the article.
2. Using the “is” sentence structure:
Using sentence structures with the word “is” can also help increase your chances of appearing in featured snippets. If you are writing a piece on a certain topic, try to structure your sentences like this: “X is Y.” By doing so, you can give Google an easy answer that it can use in its snippet box.
In addition to this, you should also make sure your content is concise and to the point. This will help Google pick the most relevant answer, increasing your chances of appearing in the featured snippet box.
3. Define the topic clearly in 2-3 sentences:
Another important optimization guideline is to clearly define the topic in 2-3 sentences. This will give Google a clear idea of what your article is about, making it easier for it to display your content in the featured snippet box.
You should also make sure that these sentences are placed near the top of your page, as this will help them be more visible to search engine crawlers. Moreover, use simple language that is easy to understand.
4. Analyze the featured snippet format and optimize accordingly:
When optimizing your website for featured snippets, always make sure to analyze the format and structure of the snippet boxes. This will help you understand which type of content works best in these boxes and optimize accordingly.
For example, if a certain query is being answered with images or tables, try to include this kind of content on your page as well. This will make it easier for Google to determine that your page is the most relevant one for the query and display it in its featured snippet box.
5. Avoid using the brand name and branded keywords:
When optimizing your website for featured snippets, it is important to avoid using the brand name and branded keywords. This means that you should not use the name of a certain company or product in your content, as this could lead to your page being flagged as irrelevant by Google.
Instead, focus on providing helpful information that answers the user’s query and gives a better user experience. By doing so, you can increase the chances of your page appearing in the featured snippet box.
6. Don’t use a first-person tone:
When writing for featured snippets, it is important to avoid using a first-person tone. This means that you should not use terms like “I”, “me”, and “my” in your content. Instead, focus on providing objective information that can help the reader learn more about the topic.
By removing these words and phrases, you can ensure that your content is more search-engine friendly and increase the chances of appearing in the snippet box. The overall text should be concise and to the point, focusing on providing the answers readers are looking for.
7. Scaling featured snippets on which you’re ranking:
If you are currently appearing in the featured snippet box for a certain query, you should aim to scale this. This means that you should try to rank for more queries related to the topic by optimizing your content accordingly.
For example, if you are appearing in the snippet box for a query about “how to make coffee,” try to rank for other related queries as well such as “cold brew coffee recipe” or “best coffee beans.”
8. Aim to rank in the top 5 organic SERPs:
It is important to aim to rank in the top 5 organic SERPs for your targeted queries. This will help you increase your chances of appearing in the featured snippet box, as Google will be more likely to consider your page as the most relevant one for that query.
To do this, make sure that your page is optimized for the targeted keywords and phrases. Also ensure that your content is well-structured, readable, and provides the answers users are looking for.
9. Optimize for voice search:
Optimizing your content for voice search is another important optimization guideline. As more and more people are using voice search to find information online, it is important to optimize your content accordingly.
To do this, make sure that you are using the keywords and phrases that are usually used when asking questions via voice search. Also, ensure that your content is written in a conversational tone and contains natural-sounding language.
Getting your website to appear in the featured snippet box can be a great way to increase visibility and gain more traffic. By following these 9 optimization guidelines, you can increase the chances of your page being selected as the most relevant one for a certain query. You can also hire the best SEO agency to get started with featured snippet optimization.