Developing a mobile app aims to serve a function. It is possible to accomplish this only through downloads. With many apps launching daily, it becomes essential to have a proper marketing strategy to increase the number of downloads. Even though app marketing is similar to digital marketing, the tactics are different. With the right mobile marketing strategy, it is possible to bring the app to the forefront to increase downloads. Its added benefits include mobile search engine optimization, app store optimization and brand recognition.
Before understanding how to engage in mobile app marketing to increase downloads, it is crucial to understand the different stages of mobile app marketing first. The four stages of mobile app marketing are Awareness, Engagement, Acquisition and Retention.
The awareness stage begins just before the launch of the app to create a buzz. Before jumping into this stage, the brand proposition should be ready. In the second stage, the consumers engage with the app before deciding whether they want to invest their time and money in the app. In the acquisition stage, marketing often happens through paid ads to increase brand awareness and acquire as many customers as possible. Finally, when someone downloads the app, the retention stage prevents the app’s uninstallation. Below are a few tips covering different stages of app marketing to increase app downloads.
It is common for users to stumble across a new app on Apple’s App Store or Google Play Store. Getting listed on Editor’s Choice can considerably increase the app’s download. However, it is not often in your control.
However, you can control the App Store Optimization or ASO. This process makes it easier for the users to access your page easily. It is possible to engage in ASO with the proper usage of keywords, catchy app titles, good app descriptions and helpful screenshots of the apps.
Many users check the reviews and ratings before downloading an app. If your existing users love your app, you can ask them to rate it and leave a review. A large sample of ratings and reviews on the app will work like social proof for many potential users. For example, with an average rating of 4.6 from 3.7k users on the App Store, KineMaster is giving social evidence showing that it is indeed a professional video editing app. In addition, ratings and reviews also decide the app’s ranking in the app store. It is an excellent way to increase organic downloads.
Social media platforms are flooded with influencers. You can approach an influencer working in your domain to promote your app. For example, if you want to promote sports-related apps such as Dream11, you should consider a sports influencer instead of a book influencer. It can be free or paid marketing, which is up to you to decide. When narrowing down the list of influencers, choose an influencer the followers trust with good reviews.
If you are targeting something other than a global audience, consider app localization. Reports indicate that localized apps get good downloads. When localizing, you need to localize both the app and the page. First, identify the target audience and then work to create content in their language. App stores have repeatedly ranked apps in a country which has been localized.
With a website, you give potential customers multiple ways to download an app. Most people search on the web to get a solution. Creating an SEO-optimized website will help you bring potential customers to your website, where you can further convince them to download your app through content.
Not everyone would love to read the long content of a blog on a website. For such people, social media marketing is an effective marketing strategy. It is common for many app developers to create a page for their app and share content regularly. You can increase the brand’s visibility with the proper use of hashtags. Also, the users who can resonate with the content you are creating might consider downloading your app. Remember to keep the app’s download link on the bio of the profile.
The visuals of the app page, if well-designed, can immediately boost engagement. Therefore, include engaging photos, screenshots and videos on it. You can showcase the beautiful interface in screenshots to give them an idea of how the app will look on their device.
You can also create videos to help guide potential users. Data indicates that including video on the app store increases the conversation rate.
You can keep these tips in mind to increase app downloads. Irrespective of which marketing technique you employ, always keep the user’s preference in mind.
