Making your business inclusive and welcoming to all customers should be a main priority this year. You can achieve this goal with the help of the following guide.
Inclusive businesses are generally successful.
But what is an inclusive business? And why does it matter?
An inclusive business is a business that goes the extra mile to provide equal opportunities to employees while welcoming customers from all the different types of customers there are, from disabled people to those who are at an economic disadvantage.
To build an inclusive business, you’re going to need to focus on both the employee and customer experiences. Don’t make the mistake of only focusing on one of these groups, as your business will ultimately fall short.
Here are some steps you can follow to build an inclusive business and transform the way you operate for the better:
No matter which industry your business is in, you likely sell products and services online, right? Specifically, you’ll sell them through either a website or an app, which is what the majority of other businesses now do.
However, simply having a business website or app isn’t enough — they need to have accessibility overlays. This way, you can make browsing your website and app a lot easier and more welcoming for disabled customers.
To get started with accessibility overlays, here are accessibility overlays explained. Once you understand how accessibility overlays help disabled customers, you’ll be able to add them to your business website this year.
Customer service will be incredibly important in 2023.
Modern customers are very passionate about voicing their opinions and making relevant complaints. Therefore, you need to have multiple customer service channels available so that every customer has the opportunity to do this.
Naturally, each customer is different when it comes to customer service. Some prefer to speak to businesses via email, while others prefer over-the-phone conversations. This is why (at a minimum) you need to provide email and telephone customer service. On top, try and provide additional customer service through social media and website chatbots so that all of the major bases are covered.
Inclusive recruitment is the process of recruiting new employees from a variety of different backgrounds in regard to sex, age, race, disability, and religious beliefs. By having a diverse pool of talent in your office (or other business premises), you can gain access to an exciting range of ideas and perspectives. Ultimately, that’ll enable your business to thrive and tap into modern customers much more easily.
On a quarterly basis, it’s an excellent strategy to collect employee feedback.
By collecting employee feedback, it shows that you care and makes employees feel included due to the fact that their voices are being listened to.
From the feedback you gain, you can then make positive changes to your business so that the overall employee experience can be improved moving forward.