The automotive industry is spearheading the Internet of Things (IoT) revolution thanks to its strategic collaboration with the consumer electronics market. As young customers increasingly dominate the market, the demand for connected platforms continues to soar. Technology is now a key differentiator in product offerings.
Automobiles: The new mobile phones on wheels
Automobiles are rapidly evolving into what can be best described as mobile phones on wheels. They are now equipped with a plethora of connected capabilities. To enhance the consumer experience, the automotive sector is keeping a close eye on advancements in the consumer electronics market.
Collaborations between automotive and tech giants like Sony and Honda aim to develop software-oriented mobility solutions. These partnerships are geared towards providing high-value-added goods and services while establishing innovative customer relationships.
This transformation brings numerous benefits. Connected platforms seamlessly integrate technology into the driving experience. From entertainment options to advanced safety features, these capabilities offer various functionalities. By leveraging technological breakthroughs, automakers cater to the demands of modern consumers, ensuring vehicles provide efficient transportation and a connected, personalized experience for drivers and passengers.
Personalization through data collection
In the automotive industry, original equipment manufacturers (OEMs) utilize technology to collect data from various sources and platforms. This data-driven approach empowers them to deliver personalized experiences by customizing features like infotainment systems and driving settings to meet customers’ needs and expectations. Technology integration enhances product personalization, ensuring each customer’s more satisfying and tailored automotive experience.
IoT for safety and security
While IoT enhances the customer experience in the automotive industry, its primary use in the sector revolves around safety and security. IoT features play a significant role in advancements in car safety technologies, such as Advanced Driver Assistance Systems (ADAS). Regulations also drive the adoption of IoT, with mandatory requirements like speed assist pushing automakers to explore Intelligent Speed Assist for increased safety.
The future: Autonomous driving
The next five years in the automotive industry will revolve around achieving autonomous driving. Although Level 2 autonomy has been achieved, the ultimate goal is complete automation, where vehicles drive themselves. In this context, IoT will play a significant role in transforming the cabin experience and set up to enhance the overall customer experience.
IoT in two-wheelers
The two-wheeler industry is also observing a parallel trend, with the integration of Internet of Things (IoT) technology is bringing connectivity to machines, particularly in the realm of new-age electric two-wheelers. This connectivity gives riders many features and functionalities that enhance their overall riding experience. IoT enables riders to stay connected and informed on the road, from advanced navigation systems to real-time vehicle diagnostics and performance monitoring.
IoT in other spheres of mobility
In addition to the automotive industry, IoT is making its mark in other modes of transportation like aviation and railways. In these sectors, it is predominantly utilized to track passenger behavior, improving the overall experience at airports and railway stations. Furthermore, IoT finds application in baggage tracking through RFID technology and real-time monitoring of aircraft components.
The role of 5G in IoT
The emergence of 5G technology has significant implications for IoT across all industries. While 4G was designed primarily for handsets, 5G is designed for connecting devices. Automotive and railways industries actively leverage 5G to enhance connectivity and enable new features. However, the aviation industry will likely stick with satellite communication for now.
Verdict
The automotive industry is at the forefront of the IoT revolution, leading the way in collaboration with the consumer electronics market. This collaboration enables the integration of connected capabilities into vehicles, transforming them into mobile phones on wheels. By closely monitoring advancements in consumer electronics, the automotive sector enhances the overall customer experience based on preferences.Data collection is crucial in personalizing vehicles and improving safety and security features. Additionally, the automotive industry aims to achieve autonomous driving and leverages IoT extends its influence to other modes of transportation like aviation and railways, enhancing the passenger experience. The emergence of 5G technology and the need for scalable IoT platforms drive innovation across industries.
The author is the founder of Skill Bud Technologies Pvt Ltd. He is also an author, speaker and mentor.