HOW DIGITAL MEDIA BECAME A GAME CHANGER IN THE PUBLIC RELATIONS SECTOR - The Daily Guardian
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HOW DIGITAL MEDIA BECAME A GAME CHANGER IN THE PUBLIC RELATIONS SECTOR

Noor Anand Chawla

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When lockdown was first imposed last year, everything came to a sudden halt. With the exception of ‘essential items’, no business was functioning for close to three months. There is no doubt that this phase was a tremendous setback for most people; however, many took the time to reflect on where they were headed professionally and changed their business practices to ensure success in altered situations. Interestingly, the work of Public Relations companies, popular even in the best of times, burgeoned further during the pandemic.

No matter the line of work, people were keen to share a particular impression of their business with their consumers—one of solidity, safety and commitment to their work. Hiring PR companies, therefore, became the easiest way to spread this message. Therefore, being in the PR business became a lucrative option at this time. A few enterprising individuals who were already part of this field, struck the iron while it was hot and launched their own PR companies.

Sonali Tambe, founder of Oakpinion PR, is a great example of this. This 26-year-old pursued a Masters in Media Entertainment and Advertising with a specialisation in Films at Kishinchand Chellaram College, Churchgate. After graduating, she felt directionless and tried her luck in several sectors but nothing seemed to work out. Finally, she was placed as an intern in a PR company of repute, and through sheer hard work, was soon promoted to a senior position as an Executive in the company.

She explains, “My boss, who is a mentor for me, pushed me to my limits and made me aware of my potential. I didn’t have much knowledge in this field but the encouragement of my boss and my inherent attraction to this field, really helped me grow.” When Tambe quit her job just before lockdown, she found herself in a soup. Fortunately, a few months after unhappy stints at other firms, she received a job offer from her original agency which led to a realisation that she was good at her work. “That changed the course of my actions. So, I decided to start something of my own and Oakpinion was born,” she adds with glee.

In the business of Public Relations, it is essential to have completely open communication with one’s clients. This is the only way that one can grow in this field, as those happy clients refer these services to others. The fact that Tambe has built a trustworthy brand with Oakpinion, is evident from her having signed on 4-5 clients within the first month of opening. The growth continued steadily as the firm now boasts over 40 clients, including a few that were project-based. Oakpinion specializes in clients related to the field of Beauty, Fashion and Lifestyle, and also handles a few from the Health and Technology sector.

“We launched at a time when everything was slowly opening up post the first lockdown of Covid-19. Hence, everyone was looking to re-establish the worth of their business entity. People needed to be able to trust the professionals they hired, and we offered them this trust wholeheartedly. My ex-boss had once told me about driving my aggressive nature on the correct road in order to succeed in whatever I do, so I did. But of course, I’m still learning!” she explains.

However, even PR firms faced interesting challenges in this period. With the world shut down, PR through traditional media like newspapers and magazines was severely affected but the wide world of digital media was booming. Every trend on social media platforms, every post, and every hashtag was in a crucial position to be utilised, and became an opportunity for those who were willing to take it. Digital PR ultimately led to the growth of many firms and brands who were able to cash in on this unexplored area. The rising focus on ‘vocal for local’ campaigns and methodologies also helped spur this growth.

When asked the secret of success in this particular field, Tambe explains it as having enough confidence in one’s abilities and working towards establishing their clients’ trust. Adhering to these principles has ensured success for Oakpinion PR and its team of five members.

The writer pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on nooranand@gmail.com.

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‘THE CROWN’ TAKES THE THRONE AT EMMYS 2021

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LOS ANGELES: Netflix’s ‘The Crown’ won big at the Emmys 2021. This show which follows Queen Elizabeth’s life throughout the decades of her reign was declared winner of the Outstanding Drama Series award at the 73rd Primetime Emmy Awards. It also bagged awards for best actors (drama) and best actors in supporting roles. The show also took home the best writing and directing award.

On such a remarkable win, the team of Netflix took to the streaming giant’s official Twitter handle to congratulate the members of the show. “Congratulations to the cast and crew of The Crown for their 11 Emmy wins — including Best Drama Series, Best Actress for Olivia Colman, and Best Actor for Josh O’Connor https,” the tweet read. Apart from ‘The Crown’, ‘Ted Lasso’ also registered a golden win at Emmys 2021. It racked up four wins, including for best comedy and star Jason Sudeikis. Emmys moved to an indoor-outdoor venue this year due to the pandemic. It was held on Sunday at the Event Deck at LA Live.

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SHAH RUKH BIDS ADIEU TO LORD GANESH

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NEW DELHI: Superstar Shah Rukh Khan, on Sunday night, bid adieu to Lord Ganesh, with a pray to seeing him again next year. Khan took to his Instagram handle and shared a picture of Lord Ganesha’s idol at home. Sharing the picture, the Padma Shri winning actor wrote, “May Lord Ganesha’s blessings remain with all of us until we see him again next year… Ganpati Bappa Morya!!!”

The picture accumulated love from more than one lakh fans within a few minutes of being shared. For the unversed, in 2018, SRK was trolled for making his youngest son AbRam Khan pray to Lord Ganesha during the Ganesh Chaturthi festival. At that time, the superstar posted a picture on his Instagram handle which saw AbRam praying to Lord Ganesha at home. Sharing the picture at that time, SRK wrote, “Our Ganpati ‘Pappa’ is home, as the lil one calls him”.

Currently, SRK, who was last seen in Aanand L Rai’s ‘Zero’, has been shooting for ‘Pathan’ which co-stars Deepika Padukone and apparently, John Abraham too.

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SONU BREAKS SILENCE ON IT RAID CONTROVERSY

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MUMBAI: After tax raids took place at his offices in Mumbai a few days ago, actor Sonu Sood has now finally reacted to the ongoing controversy.

Sonu has been providing assistance to those in need amid the ongoing pandemic through his charitable trust. On Monday, he posted a statement on his social media handles. “You don’t always have to tell your side of the story. Time will. I have pledged myself to the service of the people of India with all my strength and heart. Every rupee in my foundation is awaiting its turn to save a precious life and reach the needy,” the post read.

He also shared that on many occasions, he has “encouraged brands to donate my endorsement fees for humanitarian causes too, which keeps us going.”

“I have been busy attending to a few guests hence was unable to be at your service, for the last 4 days. Here I am back again in all humility. At your humble service, for life,” the statement concluded.

According to Income Tax Department, Sonu and his associates were involved in Rs 20 crore tax evasion and violation of Foreign Contribution Regulation Act (FCRA) while raising funds from abroad. 

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TAAPSEE’S ‘RASHMI ROCKET’ TO RELEASE THIS DUSSEHRA

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MUMBAI: The makers of the much-awaited Taapsee Pannu-starrer ‘Rashmi Rocket’ have finally announced that the film will be released on October 15 on the OTT platform ZEE5.

On Monday, Taapsee shared the poster of the film along with the release date. The poster gives viewers a quick glimpse of the adrenaline-packed narrative, while Taapsee looks full of grit and determination. Along with it, she penned the caption, “Ye chunautiyon bhari race shuru ho chuki hai aur ab ravan dahan pe hi aake rukegi. Bahot kuch nasht karna hai Rashmi ko iss saal.” “Get ready to run with Rashmi in this race on and off the track. She will need you in this one. #RashmiRocket ready to take off on 15th October 2021 only on @zee5,” Taapsee added.

Following the story of a young girl, who hails from a small village but is blessed with an incredibly large gift, ‘Rashmi Rocket’ is directed by Akarsh Khurana. What seems like an athletic contest turns into her personal battle for respect, honour, and even her very identity.

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SALMAN, KATRINA HEAD TO AUSTRIA TO SHOOT FOR ‘TIGER 3’

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MUMBAI: After Turkey and Russia, Bollywood stars Salman Khan and Katrina Kaif have headed to Austria on Monday to shoot for the international leg of their upcoming movie ‘Tiger 3’.

Salman and Katrina will perform some spectacular action sequences in places like Upper Austria, Salzkammergut, Dachstein Salzkammergut and finally in Vienna. Katrina also shared a video and a picture on her Instagram Story in which she can be seen travelling in Altaussee in Austria, with members of her crew. “Travelling in style with these cuties,” she wrote.

A source from Austria revealed, “’Tiger 3’ will present Austria like never before and Yash Raj Films’ is ensuring that they present the country in the most spectacular way possible. Salman and Katrina will shoot in some never-seen-before locales in the country. They are currently shooting in the areas like Upper Austria, Salzkammergut, Dachstein Salzkammergut where they are filming some intense action sequences for the film.”

Sharing about director Maneesh Sharma’s “grand vision”, the source added, “Maneesh Sharma has a grand vision for ‘Tiger 3’ and Austria presents a perfect backdrop to Tiger and Zoya’s journey and mission in the film. The country is vital to the plot and the screenplay of the film and Maneesh is going all out to shoot some of the most spectacular sequences of the film in Austria.”

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FANS IN AWE OF TAAPSEE’S PHYSICAL TRANSFORMATION

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MUMBAI: Actress Taapsee Pannu strives to give her best in everything she does and proof of the fact is her recent Instagram post.

On Sunday, Taapsee on her Instagram shared a picture in which she is seen standing in a field with her well-toned back muscles visible in the photograph. “Bhaut sar pe chada rakha hai ise, kisi ki nhi sunti par khud ki sunti hai ….bahut badi baat hai.#TheCalmBeforeTheStorm,” she captioned the post.

The throwback picture appears to be taken during her training session for the upcoming film ‘Rashmi Rocket’, which revolves around the life of an athlete from Gujarat. Netizens have heaped praises on Taapsee for her “amazing” physical transformation for the role. “Mind-blowing transformation,” a fan commented. “Meri sun, body banwa de yaar,” actor and Taapsee’s close friend Abhilash Thapliyal quipped.

Directed by Akarsh Khurana, ‘Rashmi Rocket’ is expected to release on OTT soon.

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