How Can You Name Your Business? Top 3 Types of Business Names You Must Avoid - The Daily Guardian
Connect with us

Business

How Can You Name Your Business? Top 3 Types of Business Names You Must Avoid

Published

on

Your company name is the first thing your customers will notice. So, it will work as the first impression of your company. It’s your first chance to create a meaningful relationship with the customers as well as showcase the core value of the services and products of your company. As people determine the capability of a business within a couple of seconds, you need to ensure your business name is top-notch so that you can develop long-lasting customer loyalty. 

The perfect business names are memorable, relevant, clear, and boost the future growth of your company. The name will also help you stand apart from the competitors. 

Since choosing the perfect name for your company is dependent on your sensibilities and unique ideas, there are some specific types of business names that you need to avoid. Picking these names might prevent your company from growing and generating revenue. Here are the different types of business names you should avoid. 

Too Much Generic Names 

One of the most important things business owners need to remember is to choose names that are capable of showcasing the unique products and services of the company. However, if you choose a generic name, it might prevent you from establishing the standout identity of your company. 

On the other hand, when the business name you choose is too generic, people let alone your marketing teams won’t be able to use the name to describe the purpose or offerings of your company. Not to mention, generic names will also affect your SEO marketing campaigns. As per Forbes, SEO can provide your company with a competitive advantage. This is why you need to choose business names that will help you stand out from the crowd. Consider the needs of your customers. 

Instead of choosing a generic name, make sure you choose something related to the value proposition, services, products, and other aspects of your company. 

Names That Are Too Large for Social Media Marketing 

The social media marketing campaign is one of the most important parts of modern digital marketing. Even though social media platforms are free and they can help your business to grow, they come with character limits when choosing the username. 

If your business name fails to fit into the social media handles, you will have no other choice but to choose a short name for the social media marketing that might not match the actual name of your company. Consequently, your customers won’t be able to recognize your business on social media platforms. This is why you need to choose names that will fit within social media marketing. 

Misleading Names 

If you choose misleading names, you will end up capturing the attention of irrelevant customers. Customers will face problems knowing what your company offers and how they can reap benefits from your offerings. 

When you’re choosing the perfect name for your company, you won’t be able to know what your customers and clients will associate with the business name. This is why you need to come up with great company name ideas that are meaningful as per the objectives and offerings of your company. 

Conclusion 

These are the different types of business names you should avoid. If you’re having problems choosing the perfect name for your business, make sure you contact us. 

The Daily Guardian is now on Telegram. Click here to join our channel (@thedailyguardian) and stay updated with the latest headlines.

For the latest news Download The Daily Guardian App.

Business

Remote Video Recording & Production Best Practices

Published

on

Working from home or remote working is the new trend, even though COVID-19 restrictions are not in place now. Owing to this, remote video recording and production has increased by 135%

The pandemic forced the production teams to devise new solutions to produce quality content, as most people worked from home set-up. The innovations in video technology also supported the surge in remote video production. 

There are many ways in which you can take leverage of remote video production to help your business with video marketing. 

Most business-related videos usually focus on a single topic, where users convey a message by speaking directly to the camera. These can be tutorials, webinars, conferences, quarterly reports, how-to explainers, product videos, presentations, and so on. 

The most interesting aspect is that the video content does not require big set-ups or filming crew. It can be done using a smartphone or a laptop in a remote environment.

Benefits of recording & producing video remotely

Let us discuss some major benefits of creating videos remotely. 

  1. Safety & Security 

Most organizations are looking to create videos while keeping in mind the safe and secure processes to do so. During pandemic (or otherwise), recording a video on site is a challenge from a safety point of view.  

The prime concern is to find an isolated, dedicated space that allows uninterrupted recording of the video. Thus, by signing up for remote video production service can address to all their safety concerns. 

Apart from complying with other guidelines, the video stream needs to be encrypted. The users can enable remote access using secure a secure VPN connection. In this way, the companies with the highest security requirements can also feel safe. 

  1. Cost Effectiveness 

On-site video production can be costly as it requires time and large financial investment. Video shoots can turn out expensive and time-consuming as they require practice, planning and good coordination. The travel time and expenses also inflates the production budget. 

On the contrary, remote video production eliminates all these factors as there are no travel costs for the crew. In fact, there isn’t any requirement to hire a crew as user can get access to expertise of remote producers for filming as well as post-production without any extra expenditure. 

  1. Flexibility and Scalability 

Remote video production caters to a wide array of sectors such as corporate, education, and government. It is great for remote interviews, hybrid classes, live executive addresses, distance learning and more. The solutions provided by the remote video production companies are also helpful in live broadcasting, live-streaming, recording, and post-production services. 

Remote production services can also be customized to the needs of every organization. It can vary from small to large and production equipments can be installed in office space, home, or even conference halls. It all depends upon demand and thus scalability is offered as per unique needs of the users. 

  1. Fast and Efficient 

Usually, organizations require video production on a daily basis. Getting video assets from the filming crew can be a lengthy procedure. Therefore, remote video production service is devised for fast-paced daily usage. Less turnaround time and short production periods are ensured by the same, as the processes are streamlined. 

Best practices for recording and producing great videos

Let us now explore some best practices for recording and production of great videos. 

  1. Ensure a Good Setup 

For a successful video shoot, a good setup is very crucial. When you need a space for remote video production, there are some factors to keep in mind, just like you would do in case of a studio shoot. 

Most importantly, you need to check for the video background and cancellation of any background noises which can interrupt the video shoot process. Lighting is another major concern. Study the space lighting to decide whether you are going to use natural light or an artificial one. 

Things that need to be checked include: 

  • Gear and equipment 
  • Mic and camera 
  • Internet connectivity 
  • Video capturing software 
  • Facing the camera and light 
  1. Save and edit the recorded video

Always save the video for editing or future use. Editing is integral to produce great videos. You can also make videos more interesting by adding graphics, colors and even background music. 

  1. Adding Mixed Media 

Mixed media includes things like stock photos, dynamic audio and animation. By adding them, you can make the videos more engaging. It also helps in making the video unique. 

  1. Add interviews and virtual meetings 

You can make videos engaging by bringing in thought leaders and adding their interviews or virtual meetings. You must avoid long interviews and ensure that the content remains relevant to your audience. This can be done effectively by sticking to a time frame and sharing the topics or questions beforehand with your audience. 

  1. Make Videos Inclusive 

Make it a point to add captions so that your videos can reach a wider audience. Also diversify the line-up of your guest speakers to improve inclusivity for the audience. 

Remote video recording tips 

  1. Choose the perfect location for your video. If you are shooting at home, it may present you with some challenges like bad audio or improper background. Work on this before shooting so that everything is sorted out before you start video recording. 
  1. Always face the light for better video results. Adjust the camera angle to get the best light effect. 
  1. If you are using a laptop, keep it at arm’s length. 
  1. You should avoid messy backgrounds. You can use a green screen or else choose a perfect background for your video shoot. 
  1. Consider using headphones with built-in microphone in case you have background noise issues at the place. 
  1. Use accessories that can back your remote video recording. 

Continue Reading

Business

6 Most Common Call Center Myths Debunked

Published

on

Many people associate a call center with telemarketers trying to sell you something. Times have changed, and you can now see “scam likely” when the phone rings. Robocalls have become a primary source of telemarketing today and they’re only getting more common. Despite technological innovations, call centers still get mistaken as having a bad reputation.

Today, call centers are essential to providing excellent customer service and support. Many companies use these outside resources to grow and succeed. Unfortunately, misconceptions continue to surround call centers. Once the myths are debunked, you’ll see the real benefits of hiring external help.

People No Longer Call in for Customer Support

With technology at our fingertips, some people think customers prefer using online support. Believe it or not, when someone has a problem, they would rather connect with a person over the phone. The impression that customers first go to chatbots and online forums is untrue.

It requires fewer steps for customers to call a number when contacting a company. Typing an email or filling out an online form takes more time. Customers whose first instinct is to go to a website for support are often in a younger demographic, but many surveys confirm that most people prefer to call in.

Calling customer support provides a faster resolution to problems. When you get a representative on the phone, the reply is quick. Contacting customer service online leaves you waiting for a response. You spend more time checking your phone for an email than if you just called the company.

Call Center Agents Are Not Productive

Call centers invest in their people and spend four to six months training their agents. All representatives have to meet a set of performance standards. A call center answering service prepares their staff and ensures they’re fit for the job. All agents must be ready to provide the best customer service possible.

Call center agents are generally young, have great people skills, and are enthusiastic. Many customer service representatives are hard-working and have a college degree. Salaries for agents are reasonable, around the same amount as a teacher.

Working for a call center can be enjoyable, and management often rewards the employees for good resolution rates. Incentives help retain the agents by providing them with a positive work experience. Creating an optimal environment increases productivity and motivation.

Call Centers Can Be Replaced by Automation

Automation or robots may be the most cost-effective solution, but they aren’t what customers want. Call agents fear that they’ll be replaced with AI or other technology one day, but as it stands, there’s still heavy demand for call centers. 

Customers like a personal touch when they call a company with an issue. Talking to a representative on the phone is important to many people. Having a call center lets you foster relationships and build a base of loyal customers.

Automation is a valuable tool for predetermined scenarios that your business often sees. Generating easy access to FAQs, for example, is a great use-case; to maintain customer satisfaction, however, offer a quick option to speak to an agent.

Not an Accurate Representation of Your Company

Call center agents are trained on your brand, so they know how to approach your customers. Representatives are an extension of your company and make operations easier. Working with a call center gives you an invaluable business partnership.

You can provide scripts and guidelines for the agents who speak to your customers. Call center management ensures that the staff follows the dialogue. The customer service representatives will remain on point with your brand’s procedures.

Agents in call centers are trained on your company’s processes, tone, and voice. When customers call, the representatives positively reflect your business. Call centers hire friendly professionals who provide a more personal service.

Call Centers Are Costly

The cost of a call center depends on the demand from your customers. You need to look at how many requests you get a day and the number of employees required. Call centers can provide different skill sets, like a team for tech support.

Large companies with an in-house setup incur higher costs than those leveraging a call center. Outsourcing the work to agents is less expensive than hiring internally. You’ll also save on equipment costs and won’t have to buy phones, headsets, or computers.

All Call Centers Are Offshore

Many people falsely believe all call centers are located outside the United States. This myth makes business leaders shy away from hiring external support. A common fear is that agents may have a culture or language barrier.

In fact, there are plenty of local call centers throughout the United States. You can offer your customers excellent service and a positive experience. Call centers often have bilingual agents available to suit your company’s needs. 

Consider Working With a Call Center

Debunking the myths surrounding call centers shows that they offer many benefits. Small and large businesses can focus on growth by outsourcing customer support. Agents spend months training to learn how to serve your company’s needs best.

Working with a call center is much more affordable than people think, and many are based in the U.S. Having a team of agents dedicated to customer service improves business operations. You can vet several call centers and find one that best suits your needs — and more importantly, the needs of your customers.

Continue Reading

Business

Groupe ADP, GMR Airports, Airbus, Axens and Safran sign MoU for study on clean aviation fuel

The objective of the study, conducted under the lead and coordination of Groupe ADP and GMR Airports, is to understand and evaluate the demand, the challenges and opportunities of supply, infrastructure and fueling, as well as to prepare a business case for SAF production and use in India for all kind of aviation purposes.

Published

on

Airport operators Groupe ADP and GMR Airports together with Airbus, Axens and Safran today signed a Memorandum of Understanding (MoU) to conduct a joint study on Sustainable Aviation Fuels (SAF) and their potential in India. The objective of the study, conducted under the lead and coordination of Groupe ADP and GMR Airports, is to understand and evaluate the demand, the challenges and opportunities of supply, infrastructure and fueling, as well as to prepare a business case for SAF production and use in India for all kind of aviation purposes.

SAF is a clean substitute for fossil jet fuels. Rather than being refined from petroleum, SAF is produced from sustainable resources such as waste oils from a biological origin, agri-residues, municipal solid wastes or algae. SAF produced using the most advanced pathways can provide CO2 emission reduction of up to 85% across the entire SAF lifecycle. The aviation sector globally contributes to 2-3% of CO2 emissions as compared to other sectors. In 2009, the aviation industry collectively agreed under the frame of ATAG (Air Transport Action Group) to the world’s first set of sector-specific climate change targets.

These targets include- Carbon neutral growth from 2020 and achieving 50% reduction in carbon emission by 2050 relative to a 2005 baseline. In 2021, the ATAG commitments were modified to aim at Net Zero in 2050, in order to be coherent with current global roadmaps defined in the Paris Agreement with 1.5°C temperature limit scenario.

ATAG has identified SAF as one of the most promising options for this purpose. The International Civil Aviation Organization (ICAO) has also underscored the need for massive deployment of SAF in its work dedicated to LTAG (Long Term Aspirational Goals) recently adopted.

India is the 3rd largest domestic aviation market in the world with a projected annual growth of about 9% going forward, the use of SAF will be a key element to achieve the targets of carbon reduction and net-zero target of the country by 2070, set by Prime Minister Narendra Modi. Looking at the significant role SAF will be playing in the aviation sector, it is important to assess and map the requirements of SAF, feedstock availability, fuel production technologies, logistics systems and airport infrastructure planning at the country’s airports and make them future-ready.

The joint study on SAFs will help the Indian aviation sector in examining all these crucial factors and help the sector gear up for the future. The study will also review the regulations in place and what could be the necessary evolutions to permit the SAF to take off in the operations.

In addition, this study will also evaluate the business model and feasibility of the implementation of a pilot project in an appropriate location in India, which could be taken up in a second phase by the partners. The study will be initiated in the second quarter of 2022 and is expected to be completed within 1 year. It may be further extended based on the agreement of all the parties involved.

Continue Reading

Business

10 Benefits of Video Marketing for Small Businesses

Published

on

Video marketing is no more a new concept in the market, many of your competitors have been using it for a couple of years now. You can use video marketing for your small businesses as a powerful tool, all you need is to opt for the best video editor, which fulfills all your requirements and is budget-friendly. So if you are new to this, don’t worry, it is no more a complex and expensive affair.

All you require is some planning and creativity for creating fantastic marketing videos that will attract your viewers. In addition, you should know that the rate at which people are consuming videos is growing tremendously, therefore, using video marketing for small businesses can be one of the best strategies for increasing sales.

Benefits of Video Marketing for small businesses

Investing in video marketing can have various benefits for small businesses. Let us have a look at some of the significant reasons-

Brand awareness

If you do video marketing effectively, it can aid in raising brand awareness. You need to know that over a billion users watch more than 250 million hours of video every day. By this, you can easily make out how powerful video marketing is; therefore, it can help create wonders when it comes to increasing brand awareness and sales.

The retention of videos is better than text, so using videos can be a great way to let people know about your brand and product.

An excellent method to acquire information

People these days have less patience and shorter attention spans as compared to the previous generations. Therefore, you need to keep in mind that the videos you create should be short and crisp.

Also, if people are given an option to watch a five-minute blog or two-minute video, more than 90% will opt to watch a video. As per the customer’s views, watching videos is the best way to acquire information because it gives them a better insight and a more refined view of the product.

Increases online presence

Videos can help increase the online presence of small businesses as in today’s time, it is difficult to survive without an online presence. With the help of video marketing, you will be able to make your online presence better by creating engaging and entertaining content which is easier for the customers to consume.

Videos persuade the potential customers to take the next step, such as clicking on the subscription link, visiting your website, and maybe they make a purchase as well. If people like your video, they might spread it to the world by clicking on the share button. 

Increases your click-through rate

If you also wish to boost your click-through rate, you will have to include videos in your email marketing campaigns as well. However, do not embed the video in the email, as it might get filtered into the customer’s spam folder. 

Instead, it is recommended to put a thumbnail to the video, and the customers will be able to click on it directly. It will take them straight away to your website or landing page; it is genuinely one of the best ways of boosting the click-through rate.

Helps you rank higher 

Undoubtedly, with the help of video marketing, your business can rank higher on search engines. Google is the largest search engine, and if you add videos to your website, it will increase your ranking on Google. This will naturally increase the traffic on your website and boost your business. 

Think like a customer, have you gone to the second page of Google for searching any product or query. So, if you are somewhere on the second or third page of Google, it does not matter as the response will be less. Create exciting and engaging videos to increase your ranking and get more leads.

Increases Social Media Engagement

In today’s time, social media management plays a vital role in promoting your product. It can make or break your audience, if they like your video, they will share it with their friends, but if they don’t like it, that can have a negative impact. 

Therefore, create videos according to different social media platforms as that can increase the reach, plus the customers will be able to connect with your brand emotionally.

Helps promote trust

The great part of videos is that they can help communicate emotions really well. As a small business, it is vital for you to make a personal connection with your audience, as that is the best way to create trust. It is not easy to instill trust in your potential customers, but once it is created, your brand will really benefit from it.

For inculcating trust among your audience, you can create various kinds of videos such as testimonial videos, how-to-videos, videos from the CEO, etc. All this can help create confidence among your customers about the product. 

Increases the understanding of the product

There are a few products that cannot be explained well with an image or text. With such kinds of products, it is always essential to create a product demo video. In this way, the audience will be able to understand the product better before they make the final decision.

You can also create an explainer video; in this, you can explain to the customers how it solves the problem, features, assembling it, different usage of the product, etc. Create one for your business and see how it boosts sales.

Budget-friendly tools

Do not spend too much on buying expensive tools. Just opt for a camera with at least a 1080p, some good lights, a free video editor, and you are good to go.

Tells a story that connects

You should have a compelling story so that when the viewers see the video, they feel emotionally connected to your product or brand. The best way of doing this is by contacting your existing customers and asking them to record the experience of the product.

For example, if you own a furniture business, ask them to create a small video stating its quality, uniqueness, comfort, durability, etc. This will evoke confidence among viewers when they see happy customers talking about your brand, team, and product.

Conclusion

Use these video marketing tips for your small business to help increase brand awareness, online presence and make your product viral. In fact, choose an online video editor carefully by looking at your requirements and budget, do not just go for the one that you think is trending.

Continue Reading

Business

Flexible Packaging and Its Benefits

Published

on

Flexible Packaging

Flexible packaging is one of the packaging methods used for the distribution and preservation of beverages, food, non-food products and medicines. Flexible packaging is obtained from materials with high flexibility, such as paper, foil or plastic.  

Flexible packaging according to standard packaging methods using rigid products is both a more convenient and more efficient packaging method. In addition, there are many advantages it provides. Let’s look at the advantages of flexible packaging, which is a new generation of packaging technology, item by item.

What are the Advantages of Flexible Packaging?

Flexible packages, which is widely used in the industry, provides the advantages that we listed below.

Contribution to Environmental Production

Flexible packages are obtained by using much less energy for production and application stage compared to standard packets.

For Packaging thats provides enviromental friendly solutions, recycling is also very important. 

Flexible packages are generally made from recyclable products.

Therefore, flexible package solutions environmentally friendly method compared to standard package solutions that produced from petroleum based materials.

Lower Cost

Flexible packages are also reduces costs when compared to standard packages. Because of the fewer production material requirement that used for flexible packages, production efficiency increases.

Easy To Shape 

Thanks to easy shaping production materials, it can directly adapt to the products shape that it’s used for. 

Easy Transportation and Fast Shipping

Flexible packages has less volume and lighter packaging materials compared to standard packages.   In this way, the transportation of products becomes easier and cheaper. Transportation costs are minimized.

Possibility of Using Costumized Designs in Packages

Customization of flexible packages can be done in easily. By using simple design and printing services, the desired shape, color or text can be applied on packages.

Provides a Long Shelf Life

Flexible packages that have user-friendly structure, extends the shelf life of products. They protect products from external elements which harmfull for contents and ensures an extended shelf life.

Now let’s also talk about the Korozo flexible (korozoambalaj.com.tr) packaging products that offer you all these advantages.

Korozo Packages Providing the Advantages of Flexible Packaging

Korozo flexible packaging solutions meet all your packaging needs. With a wide variety of products and different packaging solutions, you can find your flexible packaging needs under one roof. 

Kororcy Stand Up Pouches

Kororcy stand up pouches that produced from PP mono and PE materials provides aluminum-free environmentally friendly solutions.

Kororcy Soft Bottom Thermoforming Films

Korozo also prepares user-friendly flexible packaging products for the packaging of food products. KORORYC Soft Bottom Thermoforming Film that is Polyamide-free is produced in 9-layer with next-generation technologies.

Kororcy Flowpack & Top Films

Recyclable flowpack and top films meet your flexible packaging needs in different areas. 

Thanks to products that produced by Korozo with latest technology, you can have benefit from all advantages of flexible packaging such as; lower cost, easy transportation, long shelf life and multiple costumization alternatives.  

Continue Reading

Business

Do we need a down payment for your business loan?

Published

on

business loan

No, you do not need to put up any of your own money. You can get started with an instant approval process that takes just 15 minutes. The processing of your application will start right away. You can manage your loan from start to finish, too, without having to take a trip down to the bank.

What You Should Know About Putting a Down Payment on Your Business Loan

A common requirement from traditional lenders is the need for a down payment. For example, to qualify for a business loan, some ask applicants to have 20% of their cash into the deal to pay a down payment on the new equipment they’re purchasing with their business.

It is important to note that a down payment is not a requirement. However, it can give you more bargaining power or help with any cash flow issues that may arise. For example, suppose you do not have the money for a down payment. In that case, the business loan provider will still approve your application and fund your purchase. It just means that you would be responsible for paying off the entire balance sooner than if you had put some money into the business loan.

The lender looks at the strength of the business and how well it is performing financially to determine that risk. The company’s credit score will be used to show whether or not they can repay the debt.

What You Need to Provide for a Down Payment

The business loan company will only need your your financial information including your credit history. They will communicate with them to determine whether or not you are a suitable candidate for the loan.

You also need to complete a business loan application and provide the following:

proof of your company’s income (tax returns)
proof of your income (pay stubs)
your credit score and history for the lender to review (for qualification purposes only)

Note that you do not need to have been in business for any specific amount of time. It is more important to show you have a solid financial track record with a stable income over the past two years. If you have been in business for some time, this will help show potential lenders that you can repay your loan as agreed every month.

A common misconception from those shopping around for their first business loan is that they need some form of downpayment. This is not true. Whether you decide to make a down payment or not, you will still qualify for the loan and be able to purchase the equipment with no issues. So long as you can make your monthly repayments on time, it won’t matter if the business loan company does not receive a down payment from you.

According to Lantern by SoFi, “Before you start to apply for unsecured startup business loans, it can help to do some prep work to strengthen your pitch.” If you want to know more about business loans with no credit checks, contact a consultant today.

Continue Reading

Trending