How Can You Name Your Business? Top 3 Types of Business Names You Must Avoid

Your company name is the first thing your customers will notice. So, it will work as the first impression of your company. It’s your first chance to create a meaningful relationship with the customers as well as showcase the core value of the services and products of your company. As people determine the capability of a business within a couple of seconds, you need to ensure your business name is top-notch so that you can develop long-lasting customer loyalty. 

The perfect business names are memorable, relevant, clear, and boost the future growth of your company. The name will also help you stand apart from the competitors. 

Since choosing the perfect name for your company is dependent on your sensibilities and unique ideas, there are some specific types of business names that you need to avoid. Picking these names might prevent your company from growing and generating revenue. Here are the different types of business names you should avoid. 

Too Much Generic Names 

One of the most important things business owners need to remember is to choose names that are capable of showcasing the unique products and services of the company. However, if you choose a generic name, it might prevent you from establishing the standout identity of your company. 

On the other hand, when the business name you choose is too generic, people let alone your marketing teams won’t be able to use the name to describe the purpose or offerings of your company. Not to mention, generic names will also affect your SEO marketing campaigns. As per Forbes, SEO can provide your company with a competitive advantage. This is why you need to choose business names that will help you stand out from the crowd. Consider the needs of your customers. 

Instead of choosing a generic name, make sure you choose something related to the value proposition, services, products, and other aspects of your company. 

Names That Are Too Large for Social Media Marketing 

The social media marketing campaign is one of the most important parts of modern digital marketing. Even though social media platforms are free and they can help your business to grow, they come with character limits when choosing the username. 

If your business name fails to fit into the social media handles, you will have no other choice but to choose a short name for the social media marketing that might not match the actual name of your company. Consequently, your customers won’t be able to recognize your business on social media platforms. This is why you need to choose names that will fit within social media marketing. 

Misleading Names 

If you choose misleading names, you will end up capturing the attention of irrelevant customers. Customers will face problems knowing what your company offers and how they can reap benefits from your offerings. 

When you’re choosing the perfect name for your company, you won’t be able to know what your customers and clients will associate with the business name. This is why you need to come up with great company name ideas that are meaningful as per the objectives and offerings of your company. 


These are the different types of business names you should avoid. If you’re having problems choosing the perfect name for your business, make sure you contact us. 

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