The fashion world is no stranger to unconventional trends, but a recent viral video has taken the concept of high fashion to new heights—or perhaps, lows. The video, shared by Mohammed Sadiq Qadri, reveals a palazzo made entirely from a gunny sack, an item usually associated with storing grains or other bulk goods. This unique fashion piece, which has sparked widespread attention, is being sold in a mall under the brand name Holy Fashion, based in Mumbai.
What has truly stunned viewers is not just the material but the price tag. The palazzo, made from what is typically a cheap burlap sack, is listed for an astonishing Rs 60,000. The contrast between the material’s usual cost—often as low as Rs 60—and the extravagant price has caused an uproar online. The video has amassed nearly 94 million views on Instagram, with viewers expressing their disbelief and amusement.
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The reaction to the video has been a mix of astonishment and humor. Many users took to social media to voice their opinions, with comments ranging from concerns about comfort—“My leg already feels itchy, just looking at it”—to jokes about the material. One user quipped, “How to fool people? Make it a fashion,” while another jested, “How did my buffalo’s winter outfit reach them?” There were also comments on the pricing, with a sarcastic remark noting, “For those wondering why this is expensive, it is GST inclusive.”
Palazzos have long been a staple in women’s wardrobes due to their versatility and comfort, often paired with various tops and kurtis for different occasions. However, this new rendition challenges conventional fashion norms. Despite the shock over its price and material, the gunny sack palazzo highlights the ever evolving and often unpredictable nature of the fashion industry, where boundaries are continually pushed, and traditional materials are reimagined.
As fashion continues to evolve, it remains to be seen whether this bizarre trend will catch on or be dismissed as a fleeting curiosity.
