The most thrilling movie of the year, Uunchai, premiered on November 12, 2022. The movie revolves around relationships, festivals, and Indian culture. The Sooraj Barjatya-directed movie tells the tale of three friends who choose to climb Mount Everest in order to grant their deceased friend’s last desire. Amitabh Bachchan, Anupam Kher, Boman Irani, Danny Denzongpa, Parineeti Chopra, Neena Gupta, and Sarika are among the cast members of this lighthearted, engaging film.
A special screening was held on November 12, 2022, at PVR in Andheri West to honour the association. The special showing was attended by more than 50 architects. Anupam Kher, one of the movie’s actors, attended the event.
To raise brand awareness and generate buzz for the movie, GM has partnered with Uunchai in an out-of-film association. The movie’s focus on values and the strengthening of relationships makes for an ideal premise and fits with GM’s brand positioning. Switches and accessories, LEDs, fans, home automation, and much more are among the ground-breaking products and cutting-edge solutions that have been provided by GM, a leading switch and home electrical company. Their products have consistently broken records and entered millions of homes around the world.
Jayanth Jain, CEO and MD of GM Modular, quotes, “Uunchai has a strong emotional story and something everyone can relate to.” Moreover, the star cast is phenomenal. We are extremely happy and excited to be associated with this film, and I am confident that the film is going to be a big hit! We at GM give the utmost importance to values and relationships. Similarly, the film, with its unconventional story of a relationship, will definitely amaze the audience.”