Apple’s big spring announcement saw four new devices, the AirTag device tracker, Apple TV 4K, and the new iMac and iPad Pro both powered by the M1 chipset. The company also launched the iPhone 12 and iPhone 12 Mini in purple colour. It also announced a revamped Apple Podcasts app which will now offer podcast hosts to charge a subscription fee as an option.
It’s time for another add on in the iPad collection, the all-new 12.9-inch iPad Pro was launched which the company claims is its most powerful and advanced iPad to date. It runs on an Apple-designed M1 chip that makes it the fastest device of its kind. The iPad Pro features a new Liquid Retina XDR display. It now includes support for Thunderbolt. iPad Pro also gets an all-new ultra-wide front camera. The company has also launched an 11-inch iPad Pro. The 11-inch and 12.9-inch iPad Pro will be available in silver and space grey finishes. The iPad Pro is available in 128GB, 256GB, 512GB, 1TB, and 2TB configurations. The 11-inch iPad Pro starts at Rs 71,900 for the Wi-Fi model and Rs 85,900 for the Wi-Fi + Cellular model, and the 12.9-inch iPad Pro starts at Rs 99,900 for the Wi-Fi model and Rs 11,3900 for the Wi-Fi + Cellular model. Apple iPhone 12 & Mini get a purple splash option now. The iPhone 12 and iPhone 12 Mini in purple colour are priced at Rs 79,900 and Rs 69,900 respectively.
Apple also introduced an all-new iMac featuring a thin design, enabled by the M1 chip. It features a 24-inch 4.5K retina display with 11.3 million pixels and 500 nits of brightness. The iMac includes a 1080p FaceTime HD camera, mics, and a six-speaker sound system. Also, Touch ID comes to iMac for the first time. It joins the incredible family of Mac models powered by M1 including MacBook Air, 13-inch MacBook Pro, and Mac mini. It is available in an array of colours: green, yellow, orange, pink, purple, blue, and silver.
The specifications of the iMac:
1. Apple M1 chip, 8-core CPU, 7-core GPU, 256GB storage, 8GB memory, Magic keyboard: Rs 1,19,900
2. Apple M1 chip, 8-core CPU, 8-core GPU, 256GB storage, 8GB memory, additional 2x USB 3.0 ports, Gigabit Ethernet, Magic Keyboard with Touch ID: Rs 1,39,900
3. Apple M1 chip, 8-core CPU, 8-core GPU, 512GB storage, 8GB memory, additional 2x USB 3.0 ports, Gigabit Ethernet, Magic Keyboard with Touch ID: Rs1,59,900
A set of fun accessories have also been introduced by Apple. AirTag helps keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, it taps into the vast, global Find My network1 and can help locate a lost item. AirTags have precision-etched polished stainless steel and are IP67 water- and dust-resistant. A built-in speaker plays sounds to help locate AirTag while a removable cover makes it easy for users to replace the battery. AirTag features the same setup experience as AirPods—just bring AirTag close to the iPhone and it will connect. AirTag can be purchased in one and four packs for Rs 3,190 and Rs 10,900, respectively, and will be available beginning from 30 April.
The second-generation Apple Pencil was also introduced and is priced at Rs 10,900. The Magic Keyboard for the new iPad Pro will be available in black and white at Rs 27,900 for the 11-inch iPad Pro and Rs 31,900 for the 12.9-inch iPad Pro, with layouts for over 30 languages.
The Smart Keyboard Folio for the new iPad Pro is available at Rs 15,900 for the 11-inch iPad Pro, and Rs 17,900 for the 12.9-inch iPad Pro. The Smart Folio for the new iPad Pro is available in five colours at Rs 7,500 for the 11-inch iPad Pro, and Rs 9,900 for the 12.9-inch iPad Pro.
Apple announced the next generation of Apple TV 4K, delivering high frame rate HDR with Dolby Vision. Apple TV 4K gets the A12 Bionic chip. There’s an all-new design Siri Remote on Apple TV with intuitive navigation controls. The new Apple TV 4K will be available starting at Rs 18,900.
The all-new Siri Remote features a clickpad control that offers five-way navigation for better accuracy and is touch-enabled for directional swipes. It comes in a one-piece aluminium design. The Siri Remote will be available separately for Rs 5,800 and is compatible with the previous-generation Apple TV 4K and Apple TV HD.