Every brand has a story behind it which we really value: Vidhi Bubna & Jenissa Paharia - The Daily Guardian
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Every brand has a story behind it which we really value: Vidhi Bubna & Jenissa Paharia

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NewsX was recently joined by Vidhi Bubna, Director, Everest PR, and Jenissa Paharia, Chief Strategist, Everest PR, for an exclusive conversation as a part of its special series, NewsX A-List where they spoke about their company and the overall landscape of the PR industry.

On turning an entrepreneur at an early age and starting her own PR firm Everest PR, Vidhi said, “I graduated from Ashoka University in 2019 in Liberal Arts. It gave me the background to work in different industries like real estate, pharmaceuticals, and hospitality due to which I was able to start Everest PR, a 360-degree organisation giving and serving digital needs of different brands, organisations, and individuals.”

Jenissa, who is just 18 years old, shared her experience, “My journey with Everest PR specifically has been fantastic. The founder herself is what makes the company so special. We focus on not only catering to different brands and consumer needs but also ensuring that people working in the company are valued at all times. I started working with the company from the very beginning. Even though I was young, I was given an equal opportunity. Working with brands has taught me that consumers are now working their way to be intertwined with more ethical brands. We choose clients who know their space in the world and are careful and conscious about their choices.”

In today’s times, data is the king. Emphasising on the power of storytelling, Vidhi said, “We have a lot of tech giants in the world right now who are controlled by Silicon Valley and everything has become data-oriented, be it Instagram, Facebook, or Amazon. At the end of the day, what makes a brand is the story behind it and the story of the person who is running it. We really value that story and want to bring data along with storytelling at your doorstep to make it more connectable to the audience. This is the entire idea behind storytelling. People are bad with numbers and will forget easily but they will remember a story 36x more.”

Speaking about the synergy between the two, Jenissa said, “Coming from an Economics background, I have a knack for numbers and have been more attracted to seeing data statistics and analysing different social media trends. With Vidhi, it’s been great as she’s a great storyteller and with the help of my numerical analysis tools and her storytelling, we connect the two and get a brand story across. Vidhi helps out with storytelling and creating awareness, spreading information about different brands and how ethical they are whereas I can understand and validate different consumer needs.”

Vidhi further spoke about the impact of Covid-19 on the PR industry and her company. Earlier everyone used to focus more on offline marketing but this changed after the pandemic as we realised the power of digital media. Offline platforms such as newspapers were shut for almost eight months. We also realised that no matter how dispensable or disposable everything gets, our phone sticks around and that is where the power of social media and PR comes in. People spend an average of eight hours on their phones every day so the time spent on phones keeps on increasing and we ensure that our brands can fit in that time and their audience’s viewership. It’s about monetising on people using their phones often and finding a way to get your brand featured there to grab their attention. During the pandemic, there’s been a shift in strategies where people are focusing more on Instagram and Facebook than any other platform. When you’re running a business, it’s all about looking at a challenge and turning that into an opportunity.”

Jenissa shared her key learnings at Everest PR, “The youth is constantly scrolling on their phones on Instagram, Facebook, and Twitter without paying attention. While they don’t pay attention, if you have something that stands out and attracts their eye, that is where a brand can facilitate their consumer. Even though people’s attention spans are low, they are willing to pay attention to something they find attractive and interesting. You have to go through all the details, refine it, and there’s a screening process before it goes out as even a small word can make a difference. Using the right terminology and keywords makes all the difference. I believe that giving women leadership opportunities is reinforced at Everest PR and different opinions are put on the same pedestal. Having so many young entrepreneurs and powerful women around me, I feel empowered and Everest PR gives everyone equal opportunities.”

Vidhi shared her advice to women and other young entrepreneurs, “Don’t be afraid to take your first bold step. Even if you don’t succeed, you’ve given it a shot and don’t know where you might reach. So, it’s always better to be a risk-taker than following the herd. I feel many women in the world don’t get opportunities as they’re afraid to go that extra mile. Once they gain that confidence, the world will be theirs. For other young people, I feel media is the next big thing as it makes and breaks reputations. I suggest and recommend taking a closer look into media and attending workshops and mentorship sessions even if you’re not completely interested as the field is growing. The world is what it is as the media shapes opinions.”

On a parting note, Jenissa spoke about the vision of Everest PR, “As the name suggests, I believe our motto is that other brands make it to the top. Everest itself is a difficult journey and every avid trekker wants to make it to the top and bear with the consequences and challenges along the way.

We want to make sure that we’re there for the brands and guide them to the top”. Adding to it, Vidhi said, “It’s all about strategic counselling and the way you tell your brands to portray themselves and guide them.”

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“There is no confirmation of any terror angle”, says Deputy CM Devendra Fadnavis

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Devendra Fadnavis

Maharashtra Deputy Chief Minister Devendra Fadnavis on Thursday said there is “no confirmation of any terror angle” on a mysterious boat loaded with weapons.

“There is no confirmation of any terror angle. The boat has just drifted here. We are not ruling out anything, investigating all aspects. Police have been asked to be on high alert,” Fadnavis said.

A suspicious boat with three AK-47 rifles, bullets, and other weapons has been found near Harihareshwar beach in Raigad.

“Some details cannot be revealed as it may spread an atmosphere of fear. No possibilities of any consequences would be taken lightly,” Fadnavis said.

Ahead of the Dahi Handi festival in the state Deputy CM has instructed police and administration to be prepared.

“The boat belongs to an Australian citizen. The boat’s engine broke out in the sea, people were rescued by a Korean boat. It has now reached Harihareshwar beach. Keeping in mind the coming festive season, police and administration have been instructed to be prepared,” Fadnavis said.

Moreover, the presence of the boat raised alarm bells as on 26 November 2008 terrorists attacked the city and entered by sea route.

“ATS is also working on it. The additional force will also be deployed if necessary. All the precautions needed to be taken as per the norms of abundant caution,” Fadnavis said.

However, the Maharashtra Anti-Terrorist Squad (ATS) was rushed to the spot and more details are awaited.

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35-year-old women died after being set on fire by kin

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Burnt women

The 35-year-old school teacher who was set on fire by her family over a money dispute died at the SMS Hospital, according to the police.

Manish Agrawal, the Superintendent of Police (SP) for Jaipur Rural, reported that the deceased was identified as Anita. On August 10, when she demanded that her relatives pay back the money they had borrowed from her, the private school teacher in her hamlet in the Raisar Police Station area, around 80 kilometres from the state capital Jaipur, was set on fire.

“The accused poured inflammable material on the woman and set her ablaze in her village on August 10,” Additional SP Dharmendra Yadav said.

Anita was initially transferred to the government hospital in Jamrao Ramgarh, where she was treated before being sent on to Jaipur, where she passed away seven days later. According to her relatives, the police were working along with the accused and neglected to intervene when it was needed, which caused her death.

Police, however, said that as soon as they learned about the event, they rushed to the scene and admitted Anita to the hospital.

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Suspicious boat loaded with weapons including AK-47 found near Harihareshwar beach

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Weapons

A suspicious boat with three AK-47 rifles, bullets, and other weapons has been found near Harihareshwar beach in Raigad.

Meanwhile, the police said the boat had come to the Raigad coast while floating. Officials said the weapons were found in the boat but no person was present in the boat. Security has been tightened in the surrounding areas and police are on high alert.

Raigad MLA Aditi Tatkare said that she has requested the Chief Minister of Maharashtra to conduct a special inquiry into the incident. Tatkare also said that the incident is a major security threat.

“The Local Police are probing the matter and I have demanded the Chief Minister and Deputy CM to urgently appoint a special team of ATS or State Agency to look into the matter,” Takare said.

Moreover, the presence of the boat raised alarm bells as on 26 November 2008 terrorists attacked the city and entered by sea route.

“The Coast guard and Maharashtra Maritime Board have been informed and investigations are underway,” police said.

However, the Maharashtra Anti-Terrorist Squad (ATS) was rushed to the spot and more details are awaited.

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Lifestyle & Entertainment

Raju Srivastav’s health deteriorating, still on ventilator

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Raju Srivastava

The condition of comedian Raju Srivastava, who is still unconscious and on life support in the ICU, is reportedly critical.

Raju Srivastava’s condition has got worse, according to the doctors, and he is still in a serious condition.

He was stated to be reacting well, showing a modest improvement in his health, and showing some signs of being able to move his bodily parts.

On August 10, the 58-year-old well-known comedian underwent a cardiac arrest and was subsequently admitted to the AIIMS in Delhi.

According to reports, he was complaining of chest problems while running on the treadmill. On the same day, he had also had an anangioplast.

On Friday, Raju Srivastava’s family released a statement claiming that he is in stable condition and pleading with his followers to disregard rumours and false information concerning his health.

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Sadhu found dead in Rajasthan’s Hanumangarh, probe initiated

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Sadhu killed

A sadhu in Bhakhrawali village of Rajasthan’s Hanumangarh was found murdered in his house on Wednesday.

On the morning of 17 August, the villagers spotted the body of the sadhu outside his hut.

The deceased sadhu has been identified as Chetan Das and police found injury marks on it.

Meanwhile, the reason behind the murder is yet to be ascertained. Moreover, the police are investigating the matter.

“Some unknown people had attacked the saint. As per the villagers, he hailed from Punjab and they used to serve him food at his hut,” said the police mentioning that he seemed to have had good relations with everyone in the village.

According to the Sangaria Police, the sadhu had been living in the village for the last 25 years. Earlier on Wednesday, the body of the sadhu was found lying in the pool of blood.

“Mourning the death of the saint Chetan Das, the villagers have demanded the arrest of the persons involved in his killing. His body has been sent to a mortuary of Sangaria Hospital,” the police said.

Moreover, after receiving information about the incident Deputy Superintendent of Sangarai Police Prateek Mile reached the spot.

However, a probe has been investigated and sadhu’s nephew Ravi Shankar Sharma has lodged a case in the police station.

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Sisodia questions centre, ‘who decided the resettlement of Rohingyas?’

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Manish Sisodia

Manish Sisodia, the deputy chief minister of Delhi, stated on Thursday that he has written to Union home minister Amit Shah requesting clarification of the Center’s position over the relocation of Rohingya Muslims to EWS flats in the capital.

SiSodia sought clarification on who decided the resettlement of Rohingyas if it wasn’t either the central or the Delhi government. “We didn’t decide to Centre also says it didn’t. Then, who took the decision?” Sisodia said while addressing a press conference.

He further demanded Shah conduct an investigation. He added, “Shah should launch an investigation to find out whose orders it was to move Muslim Rohingya refugees into flats.”

He added that neither Arvind Kejriwal, the chief minister of Delhi, nor Sisodia, who himself is the home minister , were aware of the plan, which was first tweeted by the Union’s housing minister, Hardeep Singh Puri, and later rejected by the Centre.

“We got to know through newspapers that a scheme to provide flats to Rohingyas is going on. I asked the officers nd got to know some meetings did take place where Central government officers were present,” Sisodia further said.

“When I asked for details of the meeting, I saw that it was mentioned in the files that for the approval by the Central Govt, it was being directly sent through the chief secretary to the LG. It was completely hidden from the elected government of Delhi. why this conspiracy?” he added.

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