Eveready Lighting, the fastest-growing business category of Eveready Industries India Limited (EIIL), has emerged as a shining star in Kolkata’s Durga Puja celebrations with an array of innovative marketing activations across pandals in Kolkata. The company has leveraged the grandeur of the Durga Puja to connect with consumers through innovative marketing strategies.
Durga Puja, renowned as one of India’s most vibrant and spectacular festivals, has provided a unique platform for brands to engage with their audience, and Eveready Lighting has seized the opportunity to enhance the festive spirit with its signature lighting products.
Eveready Lighting has introduced its latest groundbreaking product, Eveready Instacharge Bulb on the bustling streets of Kolkata. The company has embarked on a series of innovative marketing activities designed to captivate consumers, both young and old. The company has initiated a series of innovative marketing activities across pandals including Golf Green Sarbojonin, Airport City Phase 2, Aikatan Club, Alipore 78 Pally, Tala Prattyay, Barrackpore Shiv Mandir Sarbojanin, and Dumdum Park Bharat Chajra Club, among others.
Speaking on the innovative marketing activations, Mr. Mohit Sharma, Senior Vice President & Business Unit Head – Lighting & Electricals, said, “At Eveready Lighting, we constantly strive to engage with our customers in innovative and exciting ways. Our commitment to providing superior quality products aligns perfectly with the joyous spirit of Durga Puja. We believe in making moments special, and this Puja, we are proud to be a part of the celebrations that light up Kolkata. Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”
Additionally, Eveready Lighting’s lookwalker activities also have been lighting up key market areas in Kolkata, including Gariahat and New Market, and prominent malls such as City Center, Southcity, Acropolis, and Quest. These engaging activities, along with leaflet distribution, have further amplified the brand’s innovative lighting segment. The brand also created a massive drop-down with a dedicated LED section, featuring a captivating 20-second TV ad to ensure that Eveready remains in the spotlight throughout the festivities.