Dubai’s Sheikha Mahra Al Maktoum, daughter of Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum, is making headlines once again, but this time for a unique business venture. The 30-year-old princess is set to release a new line of perfumes under her luxury brand, Mahra M1, with the intriguing name “Divorce.” This new fragrance line is seen as a symbolic nod to her recent and highly publicized divorce, which has captivated audiences worldwide.
On Monday, Sheikha Mahra took to Instagram to share a teaser for the perfume. The sleek black bottle, engraved with the word “Divorce,” quickly garnered attention from her 9.8 lakh followers. The teaser was paired with a dramatic video released a day earlier, featuring broken glass, black petals, and a black panther—adding an aura of intensity and mystery to the product launch.
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The symbolic imagery and bold branding reflect a powerful personal message, as Sheikha Mahra recently went through a public separation from her husband. This new venture appears to resonate with her personal journey and growth following the divorce.
Sheikha Mahra’s divorce announcement on social media stunned many when she openly declared her separation from Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum in July 2024. In an Instagram post, she wrote: “Dear husband, as you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you. Take care. Your ex-wife.”
The couple had married in May 2023 and welcomed their first child just two months before the divorce announcement. The public nature of the divorce and its timing shocked many, especially as Sheikha Mahra chose to use the traditional Islamic triple talaq on social media.
The release of the “Divorce” perfume is just one of Sheikha Mahra’s many business ventures. Known for her entrepreneurial spirit, she has successfully built a brand around her name. Mahra M1, her luxury brand, reflects her passion for innovation and unique personal expression.
This perfume line adds to her growing portfolio, showcasing her ability to turn personal experiences into creative and profitable endeavors.
Sheikha Mahra is one of the 26 children of Sheikh Mohammed bin Rashid Al Maktoum, the vice president, prime minister, and minister of defense of the UAE. With an estimated net worth between $14 to $18 billion, her father is one of the world’s wealthiest royals.
Sheikha Mahra is the daughter of Zoe Grigorakos, who hails from Greece. Grigorakos and Sheikh Mohammed bin Rashid Al Maktoum have since divorced. Despite her royal status, the Dubai princess maintains an active presence on Instagram, where she frequently engages with her followers and shares glimpses of her personal and professional life.
The launch of “Divorce” is generating significant buzz online, with many praising Sheikha Mahra for turning a challenging period in her life into a powerful and creative business endeavor. The new fragrance, paired with the princess’s bold and unflinching attitude toward her personal life, symbolizes resilience and independence.
As Sheikha Mahra continues to build her empire, this latest move highlights her willingness to embrace change, evolve, and stay true to her values. The launch of the “Divorce” perfume is set to make waves in both the fashion and business worlds.
