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DIGVIJAY SINGH ART WEAR, BBG ROYALS MARK STORE OPENING WITH FASHION SHOW

His mother was the beautiful princess of Awagarh in Uttar Pradesh. A family is known for their stunning fort in Agra and the iconic Belvedare Hotel in Nainital that the family runs even today. She is a true Blue Hill person, born and bred in Nainital. Interestingly, these two school buddies studied together in distant […]

An event organised by Digvijay Singh Artwear and BBG Royals at the Royal Fables Ahmedabad edition.
An event organised by Digvijay Singh Artwear and BBG Royals at the Royal Fables Ahmedabad edition.

His mother was the beautiful princess of Awagarh in Uttar Pradesh. A family is known for their stunning fort in Agra and the iconic Belvedare Hotel in Nainital that the family runs even today. She is a true Blue Hill person, born and bred in Nainital. Interestingly, these two school buddies studied together in distant Baroda at the School of Art years back, falling hopelessly in love with each other.

Digvijay Singh, whose mother hailed from the princely state of Awagarh and whose father belonged to a landed farming family from Kiccha, Uttar Pradesh, is a fine artist, chef, designer, and hotelier. His wife, the petite and pretty Nidhi Sah, from a hotelier background, is a book designer who has worked with both Indian and globally acclaimed publishers.

Great design enthusiasts from Uttarakhand who grew up as schoolmates, travelled to distant Gujarat to study art and design, and then vowed to live a life together, The one thing that binds them together is art and its various forms of expression. While following their own paths in life, they have created a unique brand—BBG Royals, which has a sense of vintage iconography given the generous use of wildlife, flora, and fauna, as well as architectural motifs as its main design bastion. A BBG Royal is sure to be found in every royal’s wardrobe. BBG Royals creates limited-edition printed chiffon saris, featuring floral and animal prints with true royal splendor. The artworks are meticulously hand-painted and then reproduced on sarees, making each piece unique and heirloom-worthy. Animal print designs (tigers, lions, leopards, and horses) have always been popular.

Taking their quest for design to a permanent address, they recently launched their flagship store under the label Digvijay Singh Artwear at the Royal Fables Ahmedabad edition, held at the Hyatt Vastrapur. Digvijay, meanwhile, also holds forth with his men’s wear label under his own signature. A Lakme Gen Next Designer in 2007 and a finalist for the “young entrepreneur of the year” by the British Council and Elle magazine, he was nominated for the best costume designer for the movie “Sahib Biwi Aur Gangster” at the Producer’s Guild Apsara Awards. He dresses various A-list and Bollywood celebrities like Anil Kapoor, Jimmy Shergill, etc.

Calling their show Buransh, the Hindi name for the sumptuously beautiful flower Rhododendron that grows in abundance in the Uttrakhand hills, the show had royals like Rani Jaykirti Singh, Princess Nandini Singh of Jhabua, Aditi Singh, and Namrata Singh walk the ramp in hand-picked printed saris from BBG. Digvijay, meanwhile, dressed in royals, including Kunwar Yaduveer Singh Bera in his signature achkans. while Deeksha Mishra, a celebrated mommy blogger from Delhi, did full justice to their bridal wear. A show divided into four distinct sequences, it went from a striking collection of bridal wear to splendidly printed saris to an interesting array of dresses with floral prints and minimalist embroidery. The who’s who of the city walked the runway for the fashion walk with the royals.with 7th Avenue and Sujhal adding to the jewellery story.

A show divided into four distinct sequences, it went from a striking collection of bridal wear to splendidly printed saris to an interesting array of dresses with floral prints and minimalist embroidery.

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