NEW DELHI: For many battling Covid 19 in India today, the treatment and hospitalisation is a huge financial burden which many of them are unable to fulfil. Many are turning to crowdfunding to help ease the burden. With #EveryLifeMatters, an initiative by Diana Penty in association with Ketto India, the aim is to bring awareness and help provide relief and financial support to these individuals during these testing times.
Diana will use her social media to highlight individuals in dire need of financial support for medical treatment, and also support the many good Samaritans across the country who’ve stepped up in the time of major crisis. Many of them don’t have the platforms to have their fundraisers amplified enough to make an impact, this initiative will help them do that.
She said, “Over the last few weeks, there have been countless individuals and organizations that have rallied to help their fellow citizens as we face the devastating effects of the 2nd wave of this pandemic. Seeing these individuals in action, doing such inspiring work is heartwarming and I feel we need to do our best to support them in whatever way we can. Which is why I have partnered with @kettoindia to start the #EveryLifeMatters initiative.”