Dating apps: Casual hookups to long-term relationships


With the growing population of youth under the age of 35 in the country the popularity of dating apps is also increasing overwhelming. The use of dating apps has surged since the pandemic started and continues to witness an upward trend. Dating apps provide the platform where two strangers develop affinity towards each other at a faster pace compared to social interaction. In smaller towns also the use of dating apps has become very popular. Besides several dating apps provide privacy and several other special features which attracts the youth as well as married persons to join the community. There are several factors behind the growing popularity of these apps. One of them is isolation and faster life in the metro cities where people don’t get time to talk to each other when they meet in office or any other public space. Many introvert and shy human beings find it more convenient to express their feelings more comfortably in a dating app.
In a candid conversation Sybil Shiddell, Country Manager India of a well known app gives her insights about the growing popularity of dating apps.
Dating apps are gaining popularity due to various reasons, including changing cultural attitudes towards relationships, increased awareness, convenience and accessibility, a wide range of options, and improved safety and security. With more people seeking non-traditional relationships, dating apps have become more popular, including those catering to extra-marital relationships. Dating apps are incredibly convenient, offering users potential matches from the comfort of their homes. According to a recent survey, 67% of Indians would like to try a non-traditional kind of relationship, including open couple. The pandemic has contributed to the surge in online dating, with more people turning to it for social interaction. Dating apps offer a wide range of options from casual hookups to long-term relationships, allowing users to find exactly what they are looking for, including affairs. In fact, 45% Indians said they are in favour of infidelity, and 44% use apps and social media for finding potential lovers. Many dating apps have implemented strict security protocols to protect users’ personal information, making users feel more comfortable using them. Overall, the popularity of dating apps continues to grow as more people become aware of them and seek non-traditional relationships.