The Covid-19 pandemic has adversely disrupted all the sheen our Micro, Small & Medium Enterprises (MSME) sector had amassed in the last few years. Almost 82% of small businesses have been impacted due to this pandemic. It is common in today’s time that you read about the havoc this pandemic has wreaked everywhere, but its impact on the small businesses is very difficult to build back, looking at the sheer time and impact. This is the global story today as more than 200 countries have been impacted.
More than 50% of the MSMEs in India are expected to cut down, shut down or sell this year due to the disastrous impact of the second wave. Only 22% of Indian Startups and MSMEs have over 3-months of sustenance. Small businesses have an inherent advantage of agility which helps them create a market space for themselves, but the challenges are dependence on manpower and tight cash flows.
India has taken a sizable brunt of this Pandemic. Small businesses like shops, restaurants, stores, boutiques, salons, and many more have been going through a tough time. Times for sure is challenging but it is for everyone, which is the saving grace. Hence, firm resolve, and a smart approach will hold the key here. The solution must be affordable, easy to use, time-tested, proven method and tool.
Due to the pandemic, corresponding lockdowns, and virtual ways of working, a new kind of market and segments with altogether varied demographics have emerged as a bigger cloud community, hence the ways of reaching and influencing have to be new and digital. Digital marketing is the solution.
Digital marketing has drastically changed the way businesses operate today. More than 100 million people use Facebook Watch every day and there are over 280 million Facebook users in India only.
Globally it’s not just the big businesses and brands who benefit from digital marketing, but small businesses benefit more with very low costs. 24% of marketers plan on increasing their investment in content marketing in 2020. Hence, it has become very critical for the MSMEs today to get inside this arena. Today there are over 8 million active advertisers on Facebook, the vast majority of which are small and medium-sized businesses. Also, to talk about Instagram, it is the social channel with the second-highest Return of Investment (ROI) among marketers globally.
Let’s discuss some easy and key elements which can do the magic.
SOCIAL MEDIA AND SOCIAL MESSAGING PLATFORMS
Increased use of social media and social messaging apps can help retain and engage. 2020 saw more people increase their time online, including how they researched products, brands, and organizations. Organizations have seen a saving of more than 30% on the cost of reaching customers and with more geographical coverage as a bonus. You will be surprised to know that in April 2020, WhatsApp was the top messaging app in terms of monthly active users globally. In the same context, Influencer Marketing is very effective and highly result-oriented. Almost 97% of top searches on Pinterest are unbranded, hence there is so much scope for small and medium-sized businesses.
DEVELOP MORE VIDEO CONTENT
In 2021 it is crucial to use various video content formats that fit your brand, niche, and industry and optimize them throughout the customer’s journey. As per global sources, almost 93% of brands got a new customer because of a video on social media and over 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Moreover, almost 87% of video marketers say that video has increased traffic to their website and around 80% of video marketers globally claim that video has directly increased sales.
ASSISTING CONTENTCREATION AND DELIVERY THROUGH CHATBOTS AND AI
Artificial Intelligence (AI) and chatbots will accelerate content creation and delivery strategies and become inextricable parts of the global user experience. AI can be the game-changer in the current matrix. Chatbots fuelled by AI are predicted to handle over 88% of customer service by 2021.
The digital marketing landscape is ever-expanding, it is estimated that by 2023 the number of global social media users is expected to reach almost 3.43 billion. Moving ahead in time, you will not be surprised to know that big and small, all kinds of companies spend more on digital marketing than on traditional marketing.
The trend today is newspapers to e-papers, radios to music apps, TV to Content Platforms like Netflix and Amazon Prime, hoardings hold minimalistic value if you have people working from home, and kids studying online at home, other BTL advertising now competes with e-commerce and online marketplaces. Hence, to conclude, it would be fair to say that since markets have evolved so the marketing has to evolve, adapt and innovate. Technology is taking the centrepiece in this evolution and throwing a new challenge to the marketing fraternity globally.
There is one silver lining in all of this and that is early adaption. The faster adaptation will be the key to survival and your ticket to growth..
The Daily Guardian is now on Telegram. Click here to join our channel (@thedailyguardian) and stay updated with the latest headlines.
For the latest news Download The Daily Guardian App.
POLITICAL ACTIVISTS SHOULD STOP ATTACKING THE APEX COURT
Soon after a Division Bench of the Supreme Court virtually indicted suspended BJP spokesperson, Nupur Sharma, for her remarks about the Prophet, right wing activists took to the social media to target the judiciary. This unfortunate attack on the Apex court and its two learned Judges, Justice Surya Kant and Justice JB Pardiwala was completely avoidable and in fact, lowers our belief in the rule of law. The honourable Judges had declined to entertain Nupur’s plea to club the FIRs registered against her in various parts of the country for her comments and observed that she had a “loose tongue’’, “is singlehandedly responsible for what is happening’’ and she should have apologised to the Nation. While the BJP did not take up the issue directly, many of its supporters took to twitter and other social media handles to question the Supreme Court. This is obviously a serious matter since the judiciary is an essential part of our democratic system and along with the Executive and the Legislature is assigned the role of upholding the Constitution. In a totally unrelated development, Chief Justice N.V.Ramana while speaking at a function in San Fransisco, accused politicians of trying to undermine the authority of the courts. He said that the ruling dispensation expects that every action should be endorsed by the courts. The judiciary is not bound by the dikats of any political party and is only responsible for upholding the Constitution. Strong words indeed. Senior Supreme Court lawyer, Kapil Sibal while speaking to a news agency stated that certain sections of the judiciary had let the people down and stated that after being on the bar for over 50 years, his head hangs in shame looking at the manner where certain courts turn a blind eye to gross violation of the rule of law. This fresh debate on the judiciary as long as it is done in the right spirit is fine but trolling judges for their comments, amounts to contempt of the majesty of our judicial system. Kapil has expressed his views in a particular context and so has the Chief Justice. But ordinary citizens may be entitled to their opinion, yet they should ensure that they do not exceed the Lakshman Rekha where the sanctity of the Highest Court gets compromised. Attempts to link Nupur Sharma’s remarks with what happened in Udaipur and Amrawati could be part of a natural reaction. However, it must be clearly understood that the terror act by the killers of Kanhaiya Lal is highly condemnable. Therefore, spokespersons and supporters of all parties must act in a responsible manner so as to contain this hatred which is being spread in our country by vested interests. The National Investigation Agency is probing the Udaipur incident and would certainly come out with its findings shortly. Such cases should be speedily tried in fast track courts to give exemplary punishment to the perpetrators so that others get this strong message. The independence of the judiciary must be preserved at all cost and no attempt should ever be made to undermined the authority and wisdom of the Courts.
Modi at eight: The Varanasi model
The last few years have been momentous in the history of Varanasi. Not only has the city given India one of its most popular and powerful Prime Ministers ever, but it has also witnessed rapid development that only an MP of Narendra Modi’s stature can usher in.
Taking forward the progressive journey of “Vikaswaad” in Varanasi,Prime Minister Narendra Modi on July 15,2021,inaugurated and laid foundation stones of multiple development projects worth more than Rs 1500 crore at the IIT-BHU ground. He also inaugurated the International Cooperation and Convention Centre, ‘Rudrakash’, which was constructed with Japanese assistance later. Various public projects and works, including a 100-bed MCH wing in BHU, multi-level parking at Godauliya, Ro-Ro vessels for tourism development on river Ganga and a three-lane flyover bridge on the Varanasi-Ghazipur highway, were the defining projects, flagged off by the PM. Central Institute of Petrochemical Engineering and Technology (CIPET), 143 rural projects under Jal Jeevan Mission and a mango and vegetable integrated packhouse in Karkhiyaon, are alone, worth around Rs 839 crore.
On a visit to Varanasi on the occasion of “Good Governance Day”, in 2014,Prime Minister Narendra Modi, without any hesitation, picked up a broom and participated in a cleanliness drive at Jagannath Gali near Assi Ghat.Further, speaking on the occasion, the PM described the land of Kashi, as one which gave us “Shiksha Ki Sanskriti” (a culture of education). And indeed, within barely eight years, Varanasi today, which has transformed into a thriving medical hub of Purvanchal region, is known as the unique seat of holistic learning, with a humanist vision.
Varanasi is on the bucket list of virtually every international tourist who comes to India. In 2014, when PM Modi was elected as the MP of Varanasi, he remarked, “There’s a lot of work that god has put me on this earth for. A lot of it is dirty work, but I’m up to the task.”
Since then, from world class infrastructure to express trains, from underground cabling to waste treatment plants, from a cultural convention center to modern traffic control, from a multimodal terminal to a container depot for perishables, Varanasi has witnessed a transformative revolution in the last eight years, with Kashi Vishwanath Dham, showcasing Kashi’s vibrancy.
PM Narendra Modi laid the foundation stone of the Ring Road and Phase-1 was completed in November 2018 in record time, making traffic movement across the city much easier and helping decongestion of roads. Varanasi has a very busy airport, naturally due to the movement of pilgrims and tourists in and out of the city. The over 17 kilometre long airport road developed under the aegis of PM Modi, is called the Gateway of Varanasi today. The development of the first multimodal terminal on an inland waterway in Varanasi was a matter of pride for the city, with the PM receiving the first container vessel on the river Ganga, in 2018.
PM Narendra Modi laid the foundation of two dedicated cancer hospitals in Varanasi,a few years back. Also, IMS BHU was accorded AIIMS like status, which will further improve health facilities in the hospital. Kashi is called the city of Mahadev, as in Lord Shiva and,the development of Kashi Vishwanath Corridor is a boon to lakhs of devotees of Shiva, who are making use of the direct link, developed between the temple and Ganga Ghat. Kashi, a thriving and busy city, generates a lot of waste and sewage. PM Narendra Modi inaugurated a large sewage infrastructure project, sometime back. A 140 million litre per day (MLD) sewage treatment plant (STP) at Dinapur, set up in 2018,has made the city get rid of the large waste generated and would further curb river pollution.
The last few years have been momentous in the history of Kashi. Not only has the city given India one of its most popular and powerful Prime Ministers ever, but it has also witnessed rapid development that only an MP of Narendra Modi’s stature can usher in. PM Modi laid the foundation stone of trade facilitation Centre and Crafts Museum in 2017, for the benefit of many weavers, craftsmen and artisans of Varanasi and nearby areas. He had once remarked that India cannot become a Vishwa Guru without the development of Kashi. Development of Kashi is in turn, incomplete without bettering the lives of weavers.
Handicrafts of Kashi are spread in the form of cottage industries, with Banarasi silk saree, textile industry, carpet industries being some of the prominent ones. More than lakhs of handloom weavers are directly or indirectly related with these industries. Measures taken for the betterment of weavers and artisans have gone a long way in enhancing their incomes. For the retention of next generation of weavers, a carpet engineering program is being run in IICT Bhadohi. 75% of the fees of the students belonging to poor families of weavers is being taken care of by the Modi government. There is a provision for margin money of Rs. 10,000 in MUDRA scheme for weavers. Mega carpet clusters in Mirzapur and Bhadohi are being given modern looms. Also, they are being imparted skills under skill development programs. To realize this goal, a B.Tech. program in the carpet technology area, is being run in IICT Bhadohi. India currently occupies 35% share of the world’s carpet market. PM Modi has set a target to own 50% of the world’s carpet market.
Across India, after PM Modi took up the cause of promoting Khadi,sales of Khadi have been on an upswing. In Varanasi too, Khadi institutions and workers are being encouraged, with credit linked capital subsidy (CLCS). Under Kasuhal Vikas Yojana, thousands of youth are being skilled and empowered. The Coir Board also organises regular international vyapar melas.The commencement of expansion of Diesel Locomotive Works, also started thanks to PM Modi.
Not only is Kashi witnessing development on an unprecedented scale but people of this sacred city are also experiencing first hand, what it is to have a karmayogi PM as their MP. A “cheque bounce” law was scrapped, on the request of small businessmen from Varanasi,benefitting scores of small traders and proprietors. The ‘Jan Sampark’ office of PM Modi in Kashi is dedicated for the service of common people in the city and had done exemplary work, when floods hit the city, in 2020.
After selecting Jayapur, a tiny village in Varanasi, 7km from the Rajatalab railway station, for the ‘Saansad Adarsh Gram Yojana’, PM Narendra Modi opined that it is not MPs who are taking guardianship of the village under this Yojana, but villagers who were taking MPs under their wing, through this scheme. “Can we decide that we will not allow Jayapur to become dirty; can we ensure children wash hands before eating”, the Prime Minister asked the large gathering at Jayapur, asserting that these things did not require government intervention. He said such positive social energy can help create a model village. Days after he met and addressed people of Jayapur, they reciprocated, by turning the birth of a girl child into a festive occasion and planting trees.
Varanasi is the only place from where the revered Ganga, is Uttar Vahini (flows towards North). It is here from where the powerful stream of the river Ganga turns directions. Thus, the start of the biggest sanitation drive also happened from Varanasi. Speaking of Covid, the moment it became clear that the second wave had hit India, PM sent his emissary, a long-time aide, AK Sharma to Varanasi with instructions to take proactive measures and make sure that damage was controlled. Sharma landed in Varanasi on April 13,2021 and immediately set in motion a 24/7 Command and Control room. With 20 dedicated phone lines and round-the-clock manpower, the “Kashi Covid Response Centre”, became the hub of coordination between various arms of administration, as also interface with the people, for a seamless management of the situation. Two Oxygen plants, hundreds of Oxygen cylinders and concentrators were ordered and a DRDO Covid hospital was also set up, to tide over the crisis. The positivity rate of the district came down from a high of over 30% to less than 13%,in a matter of days. The administration ramped up RT-PCR testing capacity of Kashi city from 5000 to 12000 per day, while making sure that the results were made available within 24 hours. Sharma arranged for two automatic RNA extractor machines from Assocham, that made the quicker testing possible. Of the four Oxygen plants in Varanasi supplying 12000 LPM Oxygen, one each was imported from the United States and Israel respectively, while two others were procured from Maharashtra and Gujarat each. Varanasi also had the highest supply of Remdesivir injections at about 700 vials a day. During the second wave in April and May 2021, over 9000 per day vaccination rate in Kashi, was also one of the highest for any city, in Uttar Pradesh.
Another far-sighted step taken on the instructions of PM Modi, was to make sure the rural areas were protected. The administration distributed 70,000 medical kits to contain the pandemic in rural hinterland of Varanasi and the healthcare staff at the primary and secondary dispensaries were trained on a war footing on use of Oxymeters and other testing paraphernalia. The result was heartening with distress calls from rural areas coming down from a peak of 800 per day, to about 100 at the Command and Control Centre, within days.
Amid worries of a possible third wave of Covid-19, which could have impacted children more, the inauguration of (MCH) unit at Banaras Hindu University (BHU) hospital, in Varanasi, by the PM, showcased how health has always been a top of the mind agenda for the Modi government. Considered to be the AIIMS of Purvanchal (East UP), adjoining Bihar and even Nepal, the Sir Sunderlal Hospital in BHU campus that got the MCH wing, has seen number of beds rise from 1500 to 2700,in just eight years, a rise of a solid 80%. “When the world is in crisis, we must pledge—a pledge which is bigger than the crisis itself. We must strive to make the 21st century, India’s century. And the path to do that is self-reliance”—this powerful quote by Prime Minister Narendra Modi, sums up the ethos of the “Varanasi Model” in more ways than one. Indeed, the Varanasi model, blends the puritan with the modern and spirituality, with fast paced progress, reflective of an aspirational India, in the true sense of the term.
Varanasi is holy. Varanasi is mystical. Varanasi is enigmatic. Varanasi represents the timeless values of Hindu dharma.
For the first time a Member of Parliament from the city is the Prime Minister of India. If we look at the political history in India, a PM’s constituency is in the spotlight only for a brief period of time. In some cases, like in the case of “compulsive liar”, Rahul Gandhi, desperate to be the PM, for instance, his so called high profile visits to Amethi, used to happen only on the eve of elections, once every five years. No wonder the electorate of Amethi sent him packing as an MP, in 2019.
But PM Modi’s constituency has been the centre of attention for all the right reasons, with the PM visiting Varanasi well over two dozen times, in the last few years alone, despite his jam-packed schedule. PM Modi’s affection for the mystical city of Kashi, is well known.In his own words to the people of Kashi, Modi said, “Kashi owns me, I am imprisoned in its love”. In his many visits, apart from his interactive sessions with the people of Varanasi, PM Modi is seen inaugurating a hospital, or flagging off an express train, laying the foundation stone for a ring road or making Kashi the first multi modal hub on an inland water way. Be it unveiling the plaque of the Inter-University Centre, launching the Campus Connect wi-fi of Banaras Hindu University (BHU),or launching the Madan Mohan Malviya National Mission for teachers and the National Livelihood Mission for women, Narendra Modi has done pathbreaking work, both as the PM and as the MP, from Kashi. Turning ‘Swachh Bharat Abhiyan’ into a ‘Jan Andolan’, by helping spread the message that ‘Cleanliness is next to Godliness’, has been a hugely rewarding journey for Modi and of course, for the nation. It would be apt to conclude with a powerful quote by none other than PM Modi, which captures the essence of his famous Varanasi model–”I make changes, not for people to notice; rather, because it is my mission”. And truly enough, the transformation of Varanasi, in the last eight years, has been nothing short of extraordinary.
Sanju Verma is an Economist, National Spokesperson of the BJP and the Bestselling Author of ‘The Modi Gambit’.
New global partnerships in making
CHINA VS US
Last week in his address on 22 June at the 25th St. Petersburg International Economic Forum and the next day, on 23 June at BRICS Summit in Beijing, the Chinese President Xi Jinping stressed the need to forge greater synergy amongst countries for greater international development and close the development gap, by pooling resources, platforms and networks of development partnerships. Noting that the international community is keen to achieve more equitable, sustainable and secure development, Xi said it is important to seize opportunities, meet challenges head-on, and work on the implementation of the ‘Global Development Initiative’ (GDI) to build a shared future of peace and prosperity.
Prime Minister Narendra Modi with US President Joe Biden at the G-7 Summit, in Schloss Elmau, Germany, on Monday. (ANI/Arindam Bagchi Twitter)
The Chinese president proposed the GDI in his speech to the 76th Session of the UNGA in September last year. The plan charts a course for international development. Meanwhile at the recent G7 Summit at SchlossElmau in the Bavarian Alps, Germany, President Biden on 26 June relaunched his initiative to provide infrastructure funds to poor and developing countries only a year after a largely similar scheme was unveiled at the G7 conference in Cornwall last July under the label ‘Build Back Better World’. The fund was relaunched at the start of the G7 in Germany on Sunday as the ‘Global Investment and Infrastructure Partnership’. The avowed aim of this initiative is to become an alternative to the Chinese belt and road initiative (BRI) that Beijing has used for more than a decade to expand its economic ties and influence with developing countries. The partnership aims to generate $600bn of private and public funds by 2027, with $200bn over the next five years coming from the US. Projects cited at the event include a secure sub-sea cable linking Europe and south-east Asia, an industrial MRNA vaccine plant in Senegal, solar projects in Angola, a modular nuclear reactor plant in Romania and a port linking Christmas Island with the rest of the world. INITIATIVES GALORE However, up until now, little has been heard of ‘Build Back Better World’ since last year, while in January the EU launched its own infrastructure fund for developing countries, called the ‘Global Gateway’, aiming to mobilise €300billion ($53 billion) in investments between 2021 and 2027. Initially, EU declared that this fund would work alongside ‘Build Back Better World’, and not be a rival. The UK, outside the EU, launched its own infrastructure project called the ‘Clean Green Initiative’. There are reports that Japan is planning to raise $65bn over the same period for regional connectivity, though this fund/project has not been christened, yet. All these various funds, though uniquely targeted against China have just created confusion for the common man. Realising this Olaf Scholz, the German chancellor in his speech on 26 June, implicitly acknowledged the confusion, saying there were advantages if the G7 countries showcased their offers under a common roof. It is reported that Biden, the European Commission president, Ursula von der Leyen, and the UK Prime Minister, Boris Johnson, met in November at Cop26 in Glasgow to evaluate their differing projects, and whether by duplicating their efforts they were weakening what they were offering to poor countries. However, it does not appear from the statements that the funds are being fully merged into one funding stream, but instead are being more closely coordinated. The Guardian quoted Jake Sullivan, the US national security adviser and an important member of the project, saying at an event hosted by the Centre for a New American Security last week that the US-initiated partnership will cover global infrastructure, physical health and digital infrastructure and will provide “an alternative to what the Chinese are offering”. “We intend for this to be one of the hallmarks of the Biden administration foreign policy over the remainder of his tenure,” he said. On its part China has criticised the initiative as based on a “zero-sum game approach.” The Chinese foreign ministry spokesperson, Wang Wenbin, said the relevant initiative from the US side ignores the desire of all countries for common development and win-win cooperation. G-7: NEXT STEPS Though the avowed aim of the G7 Summit was to discuss, among other issues, the war in Ukraine and ways to stabilise energy markets and lessen dependence on Russian gas and oil, the announcements made seems very little, apart from moral support to Ukraine. The G7 leaders heard the Ukrainian President Volodymyr Zelensky and promised him more arms, four of the G7 nations moved to ban imports of Russian gold from 26 June onwards to tighten the sanction squeeze on Moscow and cut off its means of financing the invasion of Ukraine. However, metal analysts say this may not have a bearing on the international prices of gold, as they have held the same level since May last year. This follows reports that oil my move up again, and in this background the stalled Vienna talks might be resumed to ensure flow of Iranian oil in the market. INDIAN DIPLOMACY The common denominator at these two high-level summits was the presence of the Indian Prime Minister Narendra Modi. This underlines the importance, which both China and the US attach to India currently.It is majorly due to its independent and realistic foreign policy, praised even by the Chinese foreign minister. India neither endorsed the Chinese president’s GPI nor has commented so far on Biden’s new initiative. It continues to pursue a completely independent international foreign and trade policy and due to its geo-political and economic importance, and its unwavering stand has endeared it to both the blocs, and both seem to be courting it seriously. Asad Mirza is a political commentator based in New Delhi.
KANHAIYA LAL’S BEHEADING HAS VERY WIDE AND WORRYING RAMIFICATIONS
The gruesome and gory beheading of Kanhaiya Lal, a tailor by two Islamist fundamentalists in Udaipur has very wide, far reaching and worrying ramifications for the future of this country. While the National Investigation Agency probing the Terror act is yet to conclusively point towards the international dimensions of the incident, yet it is evident that the manner in which the tailor was beheaded, and the entire killing recorded on a cell phone, has similarities with the modus operandi of ISIS and some other banned organisations. The two suspects, who are already in the custody of the police would certainly provide greater clarity on the foreign angle though some reports suggest that the duo was indoctrinated by a Karachi based outfit. There are no words to express when one looks at the videos, posted on the social media justifying the slaying and simultaneously threatening the Prime Minister and former BJP spokesperson, Nupur Sharma of similar consequences. In this instance, the Rajasthan police too appears to have faltered since it did not take the apprehensions of the tailor seriously after he had been receiving threatening calls. The deceased was being accused of backing Nupur Sharma’s comments on the Prophet and thus had become a vulnerable target. Another reason, why he could have been singled out and attacked was because of his name. In the divisive politics that has come to stay in the country, certain vested interests including foreign powers are bound to take advantage of this growing distrust amongst communities. Nupur Sharma’s comments were condemned by most Islamic nations and New Delhi had to go on a diplomatic overdrive in order to keep things under check. Kanhaiya Lal, who did not even know how to operate a smart phone had to pay a very heavy price for what was perhaps not even his action. The BJP has made this into a major political issue while training its guns on the Rajasthan government, the Congress and the Gandhis. The main question being asked is why none of the Gandhis has so far not chosen to visit the family of the tailor to express their sympathy and support for them. The growing influence of ISIS and other outfits in this country would further widen the differences between various sections of society. Muslim clerics and scholars should not hesitate in condemning this most barbaric crime in order to lower the temperature which has been rising. The NIA must go into the depth of this incident and uncover all its dimensions. The culprits must be tried under the law after the probe is completed. They certainly need no sympathy. At the same time, right wing groups owing allegiance to the Sangh Parivar or its ideology should show restraint. The RSS Chief has already stated that there should be no attempt to find a Shivling in every mosque, thereby implying that attempts to incite passions must be curbed. Kanhaiya Lal has suffered with his life and his family members shall have to face the repercussions of his death in order to sustain themselves economically. Spokespersons of political parties must be responsible and avoid making comments that can lead to such a ghastly incident.
G7 FOCUS ON CHINA A SHOT IN THE ARM FOR INDIA
Even though the Ukraine invasion and sanctions on Russia dominated the deliberations at the G7 Summit in Germany, the leaders of the group of seven wealthiest nations of the world—the US, Canada, Italy, the UK, France, Germany, and Japan—focused on Beijing’s belligerence and human rights violations in China in what must have come as a shot in the arm for India.
That the G7 communique devoted quite a lot of space to China’s rights violations in Xinjiang and also to its strident claims over much of the South China Sea is a welcome move as far as New Delhi’s diplomatic campaign to garner global support against Beijing’s belligerence is concerned. The G7’s advice to China to respect fundamental freedoms is a clear message to Beijing that it should first see its own records on human rights violations before commenting on internal matters of other countries including India. In a stronger message to China, the world leaders stressed in the statement that the situation in Tibet, and in Xinjiang, where there is “forced labour”, “is of major concern to us”.
The G7 statement pledging to reduce “strategic dependencies” on China should be viewed as another setback to Beijing. It is an indication that the G-7 will toughen its stance against Beijing in days to come. With China looming large, Prime Minister Narendra Modi’s statement in Germany that he was looking forward to fruitful discussions with world leaders on various topical issues implied how G7 was prepared to focus also on Beijing despite several engrossing issues such as Ukraine and global economy. A US official reportedly called the collective statement “unprecedented in the context of the G7” in acknowledging “the harms caused by China’s non-transparent, market distorting, industrial directives”. What the US official was referring to was the G7 leaders’ blistering attack on China while condemning its “non-transparent and market-distorting” international trade practices. Beijing’s increasingly strident claims over much of the South China Sea has also sparked alarm among the G7 countries over its military ambitions. What is believed is that China’s assertiveness in other geographies might have figured during PM Modi’s bilateral talks with various world leaders on the sidelines of the G7 Summit at Munich.
All the leaders voiced concern about human rights violations in China. They urged Beijing to respect fundamental freedoms. All this suggests that the global community, particularly the seven powerful countries, are keeping a close eye on all the developments in China. What is also suggested is that China’s aggressiveness in the Indo-Pacific and along the Line of Actual Control (LAC) is also on the radar of the global community.
The G7’s project ‘Partnership for Global Infrastructure and Investment’ (PGII), a joint initiative to fund infrastructure projects in developing countries, is already being seen as the bloc’s counter to China’s Belt and Road Initiative (BRI). Pushing its debt-trap diplomacy across various economically weak nations, Beijing is said to be alarmed over the G7’s initiative to counter its BRI projects. Indian Foreign Minister Vinay Mohan Kwatra may have given a relatively lukewarm reception after the unveiling of this ambitious project by the G7, but New Delhi will be ready to be part of it after “examination of the details”.
India’s importance in the G7’s strategy to deal with China’s challenges in the Indo-Pacific is known to all the seven countries. Moreover, India is already working with two of the G7 nations—the US and Japan—in the Quad on the Indo-Pacific challenges. Its coordination with the remaining five countries is also quite smooth. As a result of all the equations and coordination, India is likely to be considered to be made a new addition to G-7. The Modi government is perhaps giving momentum to the diplomatic campaign to get into this elite group.
Undoubtedly, the United States has long cast a wary eye at China over its trade practices. The Biden administration also believes that China’s trade practices are designed to accord an unfair and undue advantage to Chinese companies over foreign firms. The G7 leaders have, therefore, signaled that they would seek to “extricate themselves from economic dependence” on China in what will be yet another jolt to it. So, the G7’s opinion about China that came up at the Summit in Germany is a breather for India.
Inflation Drives Online Business Down
Inflation rates are on the rise this week, and we are seeing repercussions from that across multiple online industries. Many companies are preparing to tighten their belt as consumers are spending less and driving down values for online products.
Crypto Industry Takes a Blow
One of the most notable ways we have seen the rising inflation rates affect online business and products is in the cryptocurrency industry. Inflation has hit major crypto tokens very hard, spurring a bearish trend, or falling rates, almost across the board. Major cryptocurrency coins, like Bitcoin, Ethereum, and Solana, are all down today, some as high as 9%, which is really astounding. This could signal the start of a market crash for the industry, which is coming on the heels of a recent crash that sent the rates hurtling downward beyond where some of them have been in years.If the prices fall farther and stay down without any serious attempt at recovery, we could be seeing a new market low that would be tough to bounce back from. Many investors are already pulling out of the industry, selling off their crypto tokens or moving their tokens over to stablecoins that don’t see much in the way of price fluctuation.
There is a shift happening in the crypto industry, and it is due partly to inflation. If the economy doesn’t start to recover, some of those cryptos may never get back to where they were at the start of the year. What’s astounding is that this was the year that some analysts said Bitcoin would reach unprecedented heights, but those analysts failed to account for the possibility of rising inflation and what it would do to the industry.
Online Spending Is Down
We are also seeing many consumers buying less online, which is hurting retailers across the board. Just take a look at the gaming industry, which saw a shift toward older games all year long. The top played games of the year were almost all games from several years ago, including releases like Skyrim, Minecraft, Rocket League, and Grand Theft Auto V. Major new releases this year like Elden Ring are barely cracking the top 20 played games.
That’s a big deal in an industry that is always chasing the new thing, and game developers and publishers cannot sustain themselves on the scraps they get from players who are not as interested in buying new games and playing them continuously. The current gaming business model require players to stay online and keep buying upgrades, loot chests, downloadable content, and other digital items that help hugely expensive games recoup their budgets.
There has been a migration of gamers to free games or at least free-to-play games, and the online gambling and casino industry has benefited from that. This is why สล็อตเว็บตรง have proven to be very popular lately, as well as other online casino games and free multiplayer offerings. Some of the most played games on Steam right now are free-to-play games like Counterstrike: GO and other similar titles. Gamers are spending less money on games but spending more time playing, and the gaming industry is trying to figure to what to do abut that. We may see games operate on smaller budgets in the near future as a way to handle the rising costs of development and the more frugal spending of gamers.Online retailers are having a difficult time with the inflation as well, as their costs have increased but consumer spending has decreased in most areas of online retail. The major retailers will likely be fine, but it is the little guys that will suffer and potentially have to go out of business. That is, unless they adapt to the changing consumer spending habits and find new ways to open up revenue streams and entice customers.
As inflation increases with no end in sight, we could be entering another recession soon. It is too early to call it yet, but that’s where things look to be headed unless major world governments issue stopgap measures to keep inflation from getting too out of hand. Until then, expect the online industries to keep trying to adapt.
Opinion2 years ago
South Block’s mistakes will now be corrected by Army
Sports2 years ago
When a bodybuilder breaks Shoaib’s record
News2 years ago
PM Modi must take governance back from babus
Spiritually Speaking2 years ago
Spiritual beings having a human experience
News2 years ago
Chinese general ordered attack on Indian troops: US intel report
Legally Speaking2 years ago
Law relating to grant, rejection and cancellation of bail
Royally Speaking2 years ago
The young royal dedicated to the heritage of Jaipur
Sports2 years ago
West Indies avoid follow-on, England increase lead to 219