There is no denying that the food and beverage industry has had to reinvent itself to the expectations of a post-pandemic world. With more people staying indoors and trying their hand at being gourmet chefs, food businesses have shifted focus as well. Delhi-based startup Delicut, which packages food made with the Sous Vide gourmet technique, is the perfect example of this.
“We wanted to transform the frozen foods industry with our one-of-a-kind offering-Sous Vide gourmet frozen meals. Currently, the market is dominated by marinated meats which require a thorough knowledge of cooking to achieve the desired product, Delicut ensures everyone cooking at home is able to make the finest artisanal dishes just like the ones from their favourite restaurants, in the comfort of their home without any hassle. All one needs to do is quickly thaw the meal and simply grill or sear it for about a minute on each side,” explains Tarun Arora, Founder and CEO of Delicut.
Arora felt the urge to bring something unique and unparalleled in the cluttered and unforgiving food and beverage market, especially after the pandemic struck. Therefore, he launched Delicut in December 2020. His vision was to keep developing FMCG premium quality gourmet products backed by extensive research in food tech to create a new product segment in the market.
Arora’s background in the hospitality sector helped him build his brand. He has prior experience of operating a hotel in Goa, as well as owning and operating two restaurants in Delhi called Chew – Pan Asian Cafe and Niche Lounge and Bistro. He claims to have always nurtured a passion for food and by working with seasoned professionals in the food and beverage industry, he was exposed to advanced artisanal techniques in modern age cooking. This knowledge allowed him to launch Delicut.
“We ensure that we use only the best quality ingredients, and our products go through several elaborate overnight processes of treating the protein with brines and marinades, followed by cooking with the ‘Sous Vide’ technique to absolute perfection,” he explains.
For those unfamiliar with the term, ‘Sous Vide’ is French for ‘cooking under vacuum’ and refers to an artisanal cooking method developed in the 1990s. The food is cooked in vacuum-sealed sous vide bags in a water bath machine, and each type of meat has its own times and temperatures. For example, a shank of lamb needs to be cooked at 173 degrees Fahrenheit for 12 hours to get the melt-in-your-mouth texture which is difficult to achieve by other cooking methods. Food prepared with Sous Vide technology is served across many restaurants and hotels but Delicut is the first to launch it in the packaged foods market. Even if you don’t plan to consume the meals directly, they can be stored in the freezer where they will remain fresh.
A self-funded company, Delicut operates on both fronts, B2C and B2B. Since they began, the company has been on an upward trajectory of 150% to 200% business growth monthly with an aggregate repeat purchase rate of 70% to 80%. Arora shares the reason for this success, “It is the uniqueness of our concept, where a person with no cooking experience can whip out a fancy artisanal meal for themselves in 10 to 12 minutes. From the freezer to the plate, faster, cheaper and fresher than a home delivery meal from a gourmet restaurant.”
Generating product awareness on how Sous Vide products are superior to other frozen and ready-to-eat options available on the market has been challenging for the team. However, those who try the products rate them highly, provide great product feedback and return frequently.
Food blogger Sahiba Gursahaney shares, “Delicut’s Pesto and Walnut Fish was so fresh, melt-in-the-mouth and flavourful! Loved it! The Herbed Butter Garlic Prawns were my favourite. Spicy with such a beautiful kick and such juicy prawns. Superb marination. Just take the prawns out of the packet, thaw them, and cook on a grill pan. As easy as that!”
Some of the best-selling offerings of the startup include Herb and Paprika Chicken Breasts, Bangkok style Chicken Satay, Herbed Butter Garlic Prawn Skewers and Herb and Paprika Cottage Cheese Steak, as well as Lemongrass and Thai chilli fish. Arora believes the meals are popular because they are extremely easy to prepare, healthy and offer an intense taste profile.
Delicut’s meals come packed with sauces that specifically complement each preparation such as the remoulade sauce for their patties. This sets them apart from others in the packaged food industry. Further, Arora believes that the in-depth research and development backing their ready-to-eat meals uplifts the overall flavour intensity while keeping a tab on all food safety standards. “The end result is exactly of the kind that people pay top dollar for at the fanciest of places, but they are getting it for a fraction of the cost,” beams Arora. This is perhaps why Delicut has witnessed substantial growth with people appreciating the concept.
Currently based out of Delhi, they aim to launch the brand pan-India before the end of 2021 and are working on increasing their product offerings from sauces, dips, marinades to gourmet cold cuts, vegan, and human-grade pet food for this purpose.
Delicut products can be delivered anywhere in Delhi-NCR within two hours through their e-commerce platform www.delicutfoods.com. They can also be bought from modern trade stores like Modern Bazaar, Le Marche, and The Taste, among others.
The writer pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on email@example.com.
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SUNNY, AMEESHA ANNOUNCE SEQUEL OF ‘GADAR’
MUMBAI: The wait is finally over! Sunny Deol and Ameesha Patel are all set to make you nostalgic with the sequel of their iconic film ‘Gadar: Ek Prem Katha’.
On Thursday, Sunny took to Instagram and shared a teaser poster of his upcoming project with a promise of announcing “something very special” on Dussehra. Ameesha, too, shared the same poster on her social media handle. The two have not mentioned ‘Gadar’ anywhere in the post. But the poster, which has the number ‘2’ and a line ‘The Katha continues’ written on it, clearly indicated that the announcement is related to the film’s sequel only. For the unversed, 2001 released ‘Gadar’ was directed by Anil Sharma. The period-action drama was set in 1947, the time of partition in India. It mainly revolved around Tara Singh (portrayed by Sunny), a Sikh truck driver from Amritsar, who falls in love with Sakina (portrayed by Ameesha), a Muslim girl hailing from a political family in Lahore, Pakistan. Fans became super excited after seeing Sunny and Ameesha’s posts. “Gaddar 2 biggest blockbuster paji,” a social media user commented. “Gadar part 2… Wow,” another one wrote.
TAAPSEE TO VISIT STATUE OF UNITY TO PROMOTE ‘RASHMI ROCKET’
MUMBAI: We are all aware of celebrities visiting different places in the country to promote their upcoming projects. Taapsee Pannu’s upcoming film ‘Rashmi Rocket’ will be releasing on 15 October. The trailers and songs of the movie have been well received and people are waiting to watch this spectacular movie the moment it releases. Taapsee, Priyanshu, and Abhishek Banerjee will be visiting Ahmedabad in a day for special promotions and it is also reported that while promoting her movie the stunning actress may visit ‘The Statue of Unity’ in Baroda. It seems the team of ‘Rashmi Rocket’ plans to pay homage to this monument which is one of the greatest symbols of unity. ‘Rashmi Rocket’ primarily deals with the issue of gender testing in sports. The movie is based on Rashmi, an incredibly fast runner who dreams of crossing the finish line as an athlete and making a mark for her country. However, she soon understands that the race to the finish line has multiple obstacles and what seems like an athletic competition turns into her personal battle for respect, honour, and her individual identity. The central topic of the movie is gender testing in sports.
GURU AND MRUNAL’S ‘SNOW FIGHT’ ON THE SETS OF ‘AISE NA CHHORO MUJHE’
MUMBAI: Guru Randhawa and Mrunal Thakur had an amazing time on the sets of their next single ‘Aise Na Chhoro Mujhe’. While the entire team was under layers of clothes freezing in -10 degrees, both the artists were having snow fights and riding on the snowmobile all around the location. Guru and Mrunal were having such a blast on the set while filming in Kashmir, so much so that director Aashish Panda had to intervene and remind them they were shooting for the music video and had to get in their character. Both these artists, who have paired for the first time together for a music video, got along like a house on fire and completely forgot that the cameras were still rolling. Going by the camaraderie Guru and Mrunal share, we can’t wait to watch ‘Aise Na Chhoro Mujhe’ to catch their electric chemistry. Presented by Bhushan Kumar’s T-Series, the love song penned by Rashmi Virag and composed by Manan Bhardwaj, is an achingly sweet romantic track that tells a modern-day Romeo-Juliet story.
RAJKUMMAR BAGS NEW FILM ‘BHEED’
MUMBAI: Rajkummar Rao is all set to work on a new film titled ‘Bheed’. The upcoming project will be directed by Anubhav Sinha. Excited about the film, Rajkummar said, “I am thrilled to be working with Anubhav Sinha. It’s a matter of great honour and privilege to collaborate with a filmmaker who has such a distinct voice. Reuniting with Bhushan Kumar feels like coming back on home turf after the success of Ludo last year.”
Anubhav is extremely happy to get Rajkummar on board. “Bheed is one of those titles that the whole team jumps at the moment you propose it. To me, casting was crucial. Raj is a very intriguing actor. He is one of the very few actors who can be so successfully transparent in a story. There always was a keen desire to work with him and I am looking forward to it. I am honoured to have a solid collaborator like Bhushan on my side who is such a strong pillar and a sturdy sounding board,” he shared.
‘Bheed’ is touted as a socio-political drama, which will be shot across Lucknow. It is expected to go on floors in November. Also, the movie is jointly produced by Bhushan Kumar’s T-Series and Anubhav’s Benaras Mediaworks.
4 ACTORS WHO HAVE PUT INDIA ON THE GLOBAL MAP
MUMBAI: Cinema is a universal language. A film’s story and emotions speak to the audience. Holding the statement true, many B-town actors and actresses have found acceptance and love with their international ventures. While legendary actors like Irrfan and Om Puri have made a dent with their work in Hollywood, we have a younger generation of stars following their lead.
Here’s looking at four new-age actors who have put India on the global map with their acclaimed projects:
Ali Fazal became a hit in the west within no time. The actor, who is soaking in the success of ‘Mirzapur’, made a debut with ‘Fast and Furious 7’. Later, he played the lead in ‘Victoria and Abdul’ alongside Judi Dench. Ali also has ‘Death On The Nile’ in the pipeline.
Touted as a powerhouse performer, Huma Qureshi ventured into international space with Zack Snyder’s zombie action-thriller ‘Army of the Dead’. Released on Netflix, the actress made a lot of noise for her impactful performance in the same.
The young actor Priyanshu Painyuli is garnering love from all across for his phenomenal choices. The actor, who left everyone mighty impressed with his character Robin in ‘Mirzapur’, featured in American drama ‘Extraction’ in 2020. Priyanshu is gearing up for the release of ‘Rashmi Rocket’.
Actress Elnaaz Norouzi, who stunned the audience with her portrayal of a Cam-Girl in ‘Chutzpah’, will feature in an Apple TV+ and Emmy Nominated drama series ‘Tehran’ with Oscar-nominated star Glenn Close. Meanwhile, Elnaaz also has a thriller titled ‘Sangeen’ in India on the horizon.
REMEMBERING KISHORE KUMAR’S ICONIC SONGS
MUMBAI : There are a handful of celebrities in the showbiz who leave a strong imprint on everybody with their exemplary persona, and late legendary singer Kishore Kumar is one of them. Born as Abhas Kumar Ganguly and fondly remembered as ‘Kishore Da’, the versatile singer died at the age of 58 on 13 October 1987 but his memories are still etched in people’s hearts. Other than being one of the most accomplished singers of his time, he was also a screenwriter, actor, composer, director, and producer.
Paying an ode to the evergreen cinema gem on his 34th death anniversary, here are a few of his iconic songs that have been remade in Bollywood films: ‘Pal Pal Dil Ke Pas’ is the song from the cult classic ‘Blackmail’, it is still considered one of the best songs of Kishore Kumar’s career. It was recreated two times. ‘Dil Me Choopa Lunga’ is an evergreen song from the 70s sung by Kishore Kumar for ‘Darling Darling’. The song was re-used for ‘Wajah Tum Ho’. ‘Dil Kya Kare’ is the song that belongs to the romantic drama film ‘Julie’. The track was recreated for ‘Kaabil’. ‘Bachna Hai Haseeno’ is the iconic song sung by Kishore Kumar that belongs to the musical drama film ‘Hum Kisise Kum Naheen’. The song ‘Bachna Ae Haseeno’ was recreated and also the title of the film.
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