COOK INTERNATIONAL ARTISANAL DISHES WITH DELICUT’S UNIQUE SOUS VIDE PRODUCTS - The Daily Guardian
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COOK INTERNATIONAL ARTISANAL DISHES WITH DELICUT’S UNIQUE SOUS VIDE PRODUCTS

COOK INTERNATIONAL ARTISANAL DISHES WITH DELICUT’S UNIQUE SOUS VIDE PRODUCTS

Noor Anand Chawla

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There is no denying that the food and beverage industry has had to reinvent itself to the expectations of a post-pandemic world. With more people staying indoors and trying their hand at being gourmet chefs, food businesses have shifted focus as well. Delhi-based startup Delicut, which packages food made with the Sous Vide gourmet technique, is the perfect example of this.

“We wanted to transform the frozen foods industry with our one-of-a-kind offering-Sous Vide gourmet frozen meals. Currently, the market is dominated by marinated meats which require a thorough knowledge of cooking to achieve the desired product, Delicut ensures everyone cooking at home is able to make the finest artisanal dishes just like the ones from their favourite restaurants, in the comfort of their home without any hassle. All one needs to do is quickly thaw the meal and simply grill or sear it for about a minute on each side,” explains Tarun Arora, Founder and CEO of Delicut.

Arora felt the urge to bring something unique and unparalleled in the cluttered and unforgiving food and beverage market, especially after the pandemic struck. Therefore, he launched Delicut in December 2020. His vision was to keep developing FMCG premium quality gourmet products backed by extensive research in food tech to create a new product segment in the market.

Arora’s background in the hospitality sector helped him build his brand. He has prior experience of operating a hotel in Goa, as well as owning and operating two restaurants in Delhi called Chew – Pan Asian Cafe and Niche Lounge and Bistro. He claims to have always nurtured a passion for food and by working with seasoned professionals in the food and beverage industry, he was exposed to advanced artisanal techniques in modern age cooking. This knowledge allowed him to launch Delicut.

 “We ensure that we use only the best quality ingredients, and our products go through several elaborate overnight processes of treating the protein with brines and marinades, followed by cooking with the ‘Sous Vide’ technique to absolute perfection,” he explains.

For those unfamiliar with the term, ‘Sous Vide’ is French for ‘cooking under vacuum’ and refers to an artisanal cooking method developed in the 1990s. The food is cooked in vacuum-sealed sous vide bags in a water bath machine, and each type of meat has its own times and temperatures. For example, a shank of lamb needs to be cooked at 173 degrees Fahrenheit for 12 hours to get the melt-in-your-mouth texture which is difficult to achieve by other cooking methods. Food prepared with Sous Vide technology is served across many restaurants and hotels but Delicut is the first to launch it in the packaged foods market. Even if you don’t plan to consume the meals directly, they can be stored in the freezer where they will remain fresh.

A self-funded company, Delicut operates on both fronts, B2C and B2B. Since they began, the company has been on an upward trajectory of 150% to 200% business growth monthly with an aggregate repeat purchase rate of 70% to 80%. Arora shares the reason for this success, “It is the uniqueness of our concept, where a person with no cooking experience can whip out a fancy artisanal meal for themselves in 10 to 12 minutes. From the freezer to the plate, faster, cheaper and fresher than a home delivery meal from a gourmet restaurant.” 

Generating product awareness on how Sous Vide products are superior to other frozen and ready-to-eat options available on the market has been challenging for the team. However, those who try the products rate them highly, provide great product feedback and return frequently.

Food blogger Sahiba Gursahaney shares, “Delicut’s Pesto and Walnut Fish was so fresh, melt-in-the-mouth and flavourful! Loved it! The Herbed Butter Garlic Prawns were my favourite. Spicy with such a beautiful kick and such juicy prawns. Superb marination. Just take the prawns out of the packet, thaw them, and cook on a grill pan. As easy as that!”

Some of the best-selling offerings of the startup include Herb and Paprika Chicken Breasts, Bangkok style Chicken Satay, Herbed Butter Garlic Prawn Skewers and Herb and Paprika Cottage Cheese Steak, as well as Lemongrass and Thai chilli fish. Arora believes the meals are popular because they are extremely easy to prepare, healthy and offer an intense taste profile.

Delicut’s meals come packed with sauces that specifically complement each preparation such as the remoulade sauce for their patties. This sets them apart from others in the packaged food industry. Further, Arora believes that the in-depth research and development backing their ready-to-eat meals uplifts the overall flavour intensity while keeping a tab on all food safety standards. “The end result is exactly of the kind that people pay top dollar for at the fanciest of places, but they are getting it for a fraction of the cost,” beams Arora. This is perhaps why Delicut has witnessed substantial growth with people appreciating the concept.

Currently based out of Delhi, they aim to launch the brand pan-India before the end of 2021 and are working on increasing their product offerings from sauces, dips, marinades to gourmet cold cuts, vegan, and human-grade pet food for this purpose.

Delicut products can be delivered anywhere in Delhi-NCR within two hours through their e-commerce platform www.delicutfoods.com. They can also be bought from modern trade stores like Modern Bazaar, Le Marche, and The Taste, among others. 

The writer pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on [email protected] 

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Comedian Raju Srivastava’s condition is stable, says family; urges fans to ignore rumors

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Raju Srivastava

Comedian Raju Srivastava who went through successful angioplasty following a heart attack is stable.

Raju Srivastava released a statement, “Dear all, Raju Srivastava Ji’s condition is stable. We are praying for his speedy recovery. The doctors are treating him and are doing their best. Thanks to all the well-wishers for their continued love and support. Please ignore any rumor/fake news being circulated. Please pray for him.”

Picture Credits: ANI

Comedian Raju Srivastava on Wednesday suffered from a heart attack after which he underwent angioplasty and now is on ventilator support. According to sources Raju is “responding to the treatment”.

Comedian Srivastava’s health deteriorated on Tuesday night after which he suffered from a heart attack.

Earlier on Wednesday, Comedian Sunil Pal said that Srivastava’s health is good now. He is recovering rapidly and will be home soon.

Meanwhile, just hours before Srivastava suffered a heart attack he shared a stand-up comedy piece on his Instagram. He mimicked a few veteran actors on information being spread on Covid-19 via caller tune on the phones.

However, Srivastava got recognition by participating in The Great Indian Laughter Challenge and Big Boss. He has done roles in films like Bombay to Goa, and Aamdani Atthanni Kharcha Rupaiya. Moreover, Srivastava is also the chairman of the Uttar Pradesh Film Division Board.

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Latest trends in beauty: High-end fashion to street-style looks

Aashka Goradia Goble

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“Confidence” is an essential element of “beauty”. It is important to have confidence. While people’s opinions, what we see and read online, and what society considers to be “beautiful” may influence us; one should not seek external validation about beauty. Beauty is what we perceive and believe. It lies in the confidence that comes from within. The most important thing to remember is to be a champion of your unique beauty.

In today’s world, there are several ways and benchmarks of beauty, and there are different ways to meet those; it should be left to the individual how they want to enhance their beauty. When it comes to aesthetics, I believe there should not be any definitions or standards and one should be able to express themselves as they want rather than following trends or abiding by any sort of rules or standards.

HOW THE BEAUTY INDUSTRY IS CHANGING THE GAME

As much of a luxury as they are in our daily lives, beauty products take up a great deal of space in our routines and wallets. Thus, multi-use items provide simple solutions that address multiple concerns at once. There are all-in-one products, from lip and cheek tints to SPF foundations, which take up less space and time to help spruce up one’s looks. Multi-purpose beauty goodies are not very uncommon today, with most top beauty brands having at least a few of them in their line-up. Switching to these ‘do-it-all’ formulas crafted for the modern, multi-tasking woman is indeed a great move. Adding to the novelty in the industry is Artificial Intelligence (AI), which is closing in the gaps between physical and digital experiences of wearing make-up. It adds to the shoppers’ experience and thus sales conversion, something that’s surely helping, especially given the disruption owing to the pandemic. In addition to all this, there is a growing demand for “clean” beauty products with added health benefits, which are increasingly appealing to environment-conscious consumers.

YOU GLOW, GIRL, NOT HAUTE MAKE-UP, OR STREET STYLE

With all the beauty trends washing over the industry, it’s simple to stand out by making your own style statement. Be true to yourself and your own sense of style by bringing your attitude with you. Incorporate styles that are built on your sense of individuality rather than merely being fixated on the current beauty trends. By the way you choose to dress, you may say a lot about yourself, your mood, your ideas, and what you perceive. Street style is a very contagious and instantaneous aspect of beauty that has revolutionised the way it’s manufactured and consumed. High-end beauty trends, on the other hand, are stylish and extravagant—leaving behind a style statement. Nevertheless, it is wise to accept your inherent beauty and know what works for you. You must discover what sets you apart from other individuals, and then cultivate an appreciation for what makes you special. Own your individuality and take pride in it. There’s no better medium to communicate beauty than with self-preference. All that counts is to be your original self. It doesn’t matter if you want to dress up or down; the most important thing is that you feel confident, comfortable, and beautiful in the clothes you’re wearing. Style, poise, and good taste are not things that can be purchased, but they can be learned and acquired. So, whether you decide on a vintage street style or high-end chic.

The author is Co-Founder, Renee Cosmetics.

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ANUJ B FLEXES IN SHINY ‘MIQESI’ VIDEO

Noor Anand Chawla

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If you are a fan of Punjabi hip-hop, you are in for a treat! ‘Miqesi’ by singer, songwriter, and composer Anuj B, just dropped but is already getting loads of attention. Anuj has been performing live since 2011, and the biggest feather in his cap was his performance at the Supreme Court of India in 2018. After many years in the business, he has released his eighth single, Miqesi. When asked about the inspiration behind this song, he says, “In today’s evolving world of relationships where true love and care seem to have lost their meaning, this song symbolises what happens to the heart of an honest artist who observes the increasing drug culture, one-night-stands, and hardcore party lifestyle around him, but remains unfazed, because his meaningful connections matter more to him, as well as the attraction he feels for one special person.”

Born and raised in Jalandhar, Punjab, Anuj graduated with a B.Tech from Lovely Professional University (LPU). Though he was studying engineering, he felt drawn to music. He used to sing from a young age in school, but he also started writing lyrics and composing music around the year 2011. He claims his biggest strength is his versatility in music. “There have been many inspirations for me, but KK is the one whose singing style has touched me the most,” he shares with candour. Apart from his musical training and background, the reason he ventured into making music was incidental. He shares the story with a smile, “I am blessed in a way that when I was nine years old, my father was learning the basics of music and I was fascinated and started learning from him too. This is how I began my musical journey from such a young age. Then, in the year 2011, I learnt how to play the guitar for six months from Vikram Biswa Sir, who is an amazing teacher, and later in 2014, I took musical classes for a year from Parth Sen Sir and learnt Hindustani classical ragas to hone my craft further. I feel my active involvement in making music was meant to be and when it happened, I felt spiritually connected.

Oncoming to the subject at hand, Anuj shares the interesting story behind the evolution of the song Miqesi. He says, “One day I happened to share my thoughts about an artist not being affected by the crazy temptations of an artist’s life, with Parvish. He too felt inspired by the story I wanted to narrate, and immediately went to the drawing board. Soon, he sent me a scratch of the song, which I loved. It kind of clicked instantly, and that’s how we started working on Miqesi. Whenever I work on a song, I always learn something new, and recording Miqesi taught me a variety of musical nuances. This is why I believe it was a unique and amazing experience to create it. It is never an easy task to break into an industry as competitive as the music one. Yet, Anuj has an interesting take when asked about the challenges he has faced. He asserts that the internet and social media have come as a boon to all budding and independent artists like him, and he uses these mediums readily to reach out to all the musical lovers across India and the world. The video accompanying the song has received many views as well. Anuj especially enjoyed the experience of making it. The concept of the video is the brainchild of Reo Gill, who visualised everything. Owing to its unique concept, however, Anuj felt that shooting the song was very exhausting, as it required numerous takes to be perfect. Yet, in the end, the entire team had a great time together. Next, he is working on a couple of new songs. Also in the pipeline is the release of songs that he created earlier but which needed some tweaking. He signs off by saying, “My motto in life has always been to be a learner throughout—learning music, enjoying music, creating music, and making the audience happy, and I will always strive to do this.”

Noor Anand Chawla pens lifestyle articles for various publications and her blog, www.nooranandchawla.com.

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ARTIST LALU PRASAD SHAW’S BEAUTIFUL ARTISTIC REFLECTIONS

The solo exhibition echoes an evolution of Lalu Prasad Shaw’s artistic pursuit of over six decades. The endeavour is to give the audience an experiential walkthrough of the artist’s path by including works from his early days of printmaking.

Noor Anand Chawla

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An artist’s canvas is often a peep into their lives. And this is certainly true of artist Lalu Prasad Shaw. Those keen to catch a glimpse of his artistic oeuvre must visit Gallerie Splash’s exhibit “Masterly Manoeuvring,” curated by Manmeet K Walia, which is on till August 24 at Gallerie Splash in Gurugram, after having been on display for a month at Bikaner House, New Delhi. In his artistic journey, Lalu Prasad Shaw represents his ideology of nationalism through his romance with Bengali culture. Time and again, he sketches out his interpretation of beauty in the simplicity of the people of Bengal. The show also presents a documentary filmed in the artist’s studio. “Shaw talks about his artistic goals, narrates anecdotes reminiscing good old times, his attachment with the city of Kolkata, mentions the challenges he faced, shares his experiences during the journey, and compliments his long-standing affiliation with the gallery,” explains the curator. She adds, “By reimagining the cultural essence of the traditional art form of West Bengal called Kalighat Pat, Shaw drifts away from conventional storytelling while staying true to his deep-rooted association with Kolkata.” The history and creative passion in West Bengal are impregnated with culture and color, and Shaw portrays that fervour through his practice.

Ganesha

The solo exhibit echoes an evolution of Lalu Prasad Shaw’s artistic pursuit of over six decades spent creating stories. The endeavour is to give the audience an experiential walkthrough of the artist’s path by including works from his early days of printmaking, pen and ink drawings, Conte sketches, tempera paintings, and bronze sculptures. “ Born in Siuri, Birbhum, in Bengal in 1937, Shaw was surrounded by art. From his home, he could see the Malakars work their magic on the Sholapith craft, one of the traditional handicrafts of Bengal. He would keenly watch them work on sculpted idols of Goddess Durga, the puja adornments as well as the pata art to place in front of the idol. Soon, he began to explore colours and make paintings on his own. He was admitted to the Indian College of Art & Draftsmanship, Kolkata in 1953, but after a few months, he left and joined the Government College of Art & Craft, Kolkata in 1954. After graduation, Shaw taught art for 18 years, covering painting in watercolor, pastel, and clay modelling in various schools in West Bengal. He taught graphic art at his alma mater and eventually moved to Kala Bhavan in Shantiniketan.

Shaw’s artistic practise largely captures the middle-class life of Bengali men and women, who are known as the Bhadralok. His works are strongly influenced by the pre-independence Company School of art, the traditional Kalighat Patachitras, and the Ajanta cave paintings. Walia shares, “Shaw’s highly stylized paintings reflect his interest in patterns, where each minute detail is called in for its significance, reminding one of the miniature portraits of the past. It is while working at the Kala Bhavan, at the photography studio in Shantiniketan, that he closely observed the Bengali babus who come in dressed in dhotis, and the ladies decked up in their best saris, posing with flowers or a mirror. They soon became his muse, and he is best known for his images of babus and bibis, depicted in tempera. “ Shaw began dabbling with printmaking at the age of 32, mastering it very quickly. Over the years, he experimented with both abstraction and figuration. He was fond of discovering new ways to depict the image. Yet, at age 80, Shaw returned to his muse, the middle-class Bengali, but as bronze sculptures.

“With his new sculptural work, Shaw chooses to focus on many familiar Kolkata tropes. These are trams, hand-held rickshaws, fish markets, and middle-class people. His personal favourite is ‘Babuana’, the sculpture which depicts a Bengali babu walking with a fish in one hand and resting an umbrella on the other, for which he used a hilsa fish as a mould to add authenticity to the work, “shares Walia.”

Shaw’s work has featured in prestigious shows, including the second British Biennale in London in 1970; two Norwegian Print Biennales in 1974 and 1978; the seventh Paris Biennale in 1971; and the second Asian Art Biennale in Bangladesh in 1984. His works are also part of permanent collections like the Birla Academy in Calcutta and the Art Forum in Singapore. His notable achievements include many arts-related awards. On the occasion of this new exhibit, he says, “The inspiration behind my painting is nothing but space, form, and light.” I try to paint the people around me, their attire, and their life. My artworks have great meaning behind them, which cannot be felt by just glancing at them once or twice. You must observe my paintings to feel them. My Babu and Bibi do not wear modern outfits or clothes; they only wear traditional dresses like Dhotis and Sarees. My journey in art began with pain and discouragement. People around me said it would be futile. Nevertheless, I decided to pursue art. “ and we are all glad he did.

Noor Anand Chawla pens lifestyle articles for various publications and her blog, www.nooranandchawla.com.

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Comedian Raju Srivastava on Ventilator support after suffering heart attack

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Raju Srivastava

Comedian Raju Srivastava on Wednesday suffered from a heart attack after which he underwent angioplasty and now is on ventilator support.

According to sources Raju is “responding to the treatment”.

Comedian Srivastava’s health deteriorated on Tuesday night after which he suffered from a heart attack.

Reportedly, Srivastava fell unconscious when he was working out on a treadmill at the gym. Later he felt severe chest pain and then collapsed after which his trainer brought him to the hospital.

Earlier on Wednesday, Comedian Sunil Pal said that Srivastava’s health is good now. He is recovering rapidly and will be home soon.

Meanwhile, just hours before Srivastava suffered a heart attack he shared a stand-up comedy piece on his Instagram. He mimicked a few veteran actors on information being spread on Covid-19 via caller tune on the phones.

However, Srivastava got recognition by participating in The Great Indian Laughter Challenge and Big Boss. He has done roles in films like Bombay to Goa, and Aamdani Atthanni Kharcha Rupaiya. Moreover, Srivastava is also the chairman of the Uttar Pardesh Film Division Board.

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Comedian Raju Srivastava suffers heart attack, admitted to AIIMS

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Raju Srivastava

Comedian Raju Srivastava has suffered a heart attack and has been admitted to AIIMS, Delhi. Comedian Srivastava’s health deteriorated last night after which he suffered from a heart attack.

Srivastava fell unconscious when he was working out on a treadmill at the gym. Later he felt severe chest pain and then collapsed after which his trainer brought him to the hospital.

According to comedian Sunil Pal Srivastava’s health is good now. He is recovering rapidly and will be home soon.

Meanwhile, just hours before Srivastava suffered a heart attack he shared a stand-up comedy piece on his Instagram. He mimicked a few veteran actors on information being spread on Covid-19 via caller tune on the phones.

However, Srivastava got recognition by participating in The Great Indian Laughter Challenge. He has done roles in films like Bombay to Goa, and Aamdani Atthanni Kharcha Rupaiya. Moreover, Srivastava is also the chairman of the Uttar Pardesh Film Division Board.

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