Companies Using Digital Transformation for Success


Digital transformation is the need of the industries. It has become highly essential for businesses to survive amidst extensive industry competition. No matter how much anyone stresses digital transformation, some companies will remain delusional regarding digital transformation until they get inspired by a few top-notch companies who transformed the right way. So, are you looking to learn more about the success stories of these enterprises? It’s the best place for you!

Are you planning to implement digital transformation in your company? Or, are you helping a brand leverage digitization in their organization? Gorging on some top-rated success stories will give you an excellent start. Here you will learn about some of the companies who successfully leveraged digital transformation in their organizations and created benchmarks for the rest to follow.

Here are the cases of some companies that created the best digital transformation strategies. We will also discuss its impact on their organizations in the long haul. Let’s review the companies using digital transformation for success!

  1. Porsche

Porsche, the German automaker best renowned for its high-performance automobiles, has long been digitizing its operations: digitalization encompasses everything from R&D centers to software development projects to obtain customer input.

The latter is based on a new breed of CRM system that aims to collect all customer information. This information adapts to each client touchpoint, resulting in a more seamless engagement. In this case, more customer happiness equates to increased sales.

Porsche Consulting Innovation Labs, a separate business comprising technology and software professionals, i.e., scientists, was established to drive innovation. Every team collaborates to turn big data, machine learning, blockchain, and the Internet of Things into practical solutions while maintaining operational agility.

  1. Starbucks

Thanks to the tech-savvy CEO Kevin Johnson, the company was able to take its business to the next level, dramatically growing in size. Starbucks is the third-largest restaurant chain in the United States, with 1,900 new locations established in 2019, indicating a 7% rise in unit


According to company representatives, the company achieved such a fantastic result by utilizing Deep Brew, an AI-based tool. AI analyzes population, income levels, traffic, rival presence, etc. The method is being used to find the best locations for the company’s new eateries.

The program can forecast sales, earnings, and other aspects of economic performance after obtaining and processing all of the data. The corporation has been driving sales by optimizing menus due to its effective use of big data. It’s also worth mentioning that the Starbucks Rewards loyalty program is available for the corporation to obtain more precise information from its customers.

  1. Unilever

Unilever’s most significant obstacle in the digital transformation is its sheer scale. It serves 2.5 billion daily clients and operates 300 manufacturing plants in 190 countries. Nonetheless, it has achieved its key objectives thus far thanks to its devotion and investments in bespoke software development.

By collecting additional data, the corporation chose to improve its data analytics infrastructure. In 2019, the firm collected 900 million individual consumer records, a significant rise from the previous year’s modest 200 million.

During the manufacturing process, digital transformation is also prevalent. Unilever can improve the accuracy of demand estimates and plan production with the help of data and predictive analytics. In 2018, Unilever also unveiled ten new data-driven brands. They can create new items in less than six months from the ground up.

  1. Keller Williams

Gary Keller, the business’s co-founder, and CEO, marked a turning point in its history when he announced in 2018 that the company would no longer be a real estate company but would instead become a technology company specializing in real estate.

The launch of KW Command, which replaced an earlier third-party CRM system, was the most significant shift. This technology is a customizable and open platform that helps agents run their businesses more efficiently. Keller Williams, of course, doesn’t stop there and now works with firms like Google, DocuSign, and Nextdoor, as well as a variety of software development partners.

Following Covid-19, the firm stated that it has partnered with Facebook to teach agents on

virtual home tour best practices. All of this demonstrates that digital transformation is in its DNA.

  1. IKEA

IKEA is an excellent illustration of how a traditional business can lead the way in digital transformation. It has promoted a solid plan to provide an omnichannel purchasing experience, bolstering its e-commerce presence.

Apart from switching to smaller-format stores, the Swedish company also allows customers to choose furniture using augmented reality before purchasing. In 2017, Ikea purchased TaskRabbit, a people-hiring site that helps Ikea customers locate workers to assemble their furniture.

Ikea has recently announced the acquisition of Geomagical Labs, a firm noted for its superior 3D and visual AI technology. Customers will be able to upload photos to the app that will instantly render them in 3D. Consequently, potential buyers will have the opportunity to switch out outdated things for new ones.

  1. LEGO

LEGO was on the edge of bankruptcy in 2003. But, it has since thrived thanks to the successful deployment of digital transformation. After learning a lesson, the company’s leaders eventually recognized a new type of consumer.

The corporation spends a significant amount of money on mobile games and apps, which combine the physical and digital worlds. LEGO has been experimenting with 3D printing to allow customers to design their goods. Furthermore, the company constantly improves the block, adding sensors and other complex aspects.

The LEGO Boost app bubbled up to educate children on how to code. The startup also demonstrated a visual recognition-powered app that converts photos into LEGO models. The activities above helped the company make Brand Finance Global’s 500 most valuable brands list.


Every company wants to create history like these giants. So, they are deploying digital transformation in their organizations. It creates immense career opportunities worldwide. Do you want to become a part of the global revolution? Enroll in a relevant course from a reputed website like Simplilearn online learning, and start your journey!