With the Diwali season underway, the Confederation of All India Traders (CAIT) announced that traders anticipate a nationwide turnover of approximately Rs 4.25 lakh crore. Delhi alone is expected to see sales reaching Rs 75,000 crore, according to CAIT Secretary General and Chandni Chowk MP Praveen Khandelwal.
Markets across Delhi and other parts of India are gearing up with Diwali-themed decorations, including colorful lights, rangolis, and traditional decor to attract customers. Preparations are particularly vibrant in metropolitan areas as well as Tier 2 and Tier 3 cities, towns, and villages, Khandelwal shared.
Stocking Up for Demand Surge
In response to a forecasted surge in demand, traders are stocking a wide variety of festive items, such as gifts, electronics, jewellery, clothing, furnishings, puja materials, deity idols, toys, food items, and consumer durables. To encourage purchases, many traders are also planning discounts and promotional offers, such as ‘Buy One-Get One’ deals.
Security Arrangements for Festive Crowds
To manage the anticipated heavy crowds, CAIT has requested additional security and traffic control from local authorities. Khandelwal added that markets are deploying private security to ensure customer safety, and traders are implementing strategies to compete with e-commerce platforms during the festive season.
