BRINGING PERSONALISED, CONTEXTUAL CONTENT WHENEVER & HOWSOEVER YOU NEED - The Daily Guardian
Connect with us

News Plus

BRINGING PERSONALISED, CONTEXTUAL CONTENT WHENEVER & HOWSOEVER YOU NEED

Rohan Krishna, CEO and co-founder of Ed Santa Education, on his educational platform, especially amid Covid-19.

Published

on

NewsX was joined recently by Rohan Krishna, CEO and co-founder of Ed Santa Education, in its special segment NewsX A-List. Talking about his platform, Krishna said, “Think of it as a buddy you can have all the time with you for your learning and skilling requirements. It is essentially a growth platform for enterprises—you meet everyone who enables on-the-job learning and skilling in a bite-sized format. The entire premise on which it works is that learning is not done just through courses. In fact, a lot of effective learning happens when you try to find solutions to day to day problems at work. And this is done in various formats, either through videos, articles, podcasts, webinars, events, conferences, influencers’ content and social content. These contents and this learning stay with you for your lifetime. And Elite just does that, bring everything to you. So, think about it as a growth tool that aids individual empowerment by keeping people motivated, engaged and skilled.”

Krishna shared an interesting reason for starting this platform. He said, “Elite is a product of excellent education. We also have other products like ‘Get me a course’, ‘Get me employed, ‘Get me Guru’, & ‘adsmart’, and Elite has been formulated based on the data and learning from all these products. The best part is that it’s been built during and introduced during Covid, and now, it’s being used during Covid.”

He further added, “There are two sides to the problem. On the first side, we find users like you, me, employees, team members and colleagues. Now, we asked a basic question, which was, tell us what do you want to be five or seven years down the line? What are your aspirations? And 75% people got stumped. The smaller pie which had the answer also fumbled when we asked them ‘how’. In today’s world, everything is available at a click. If you have to go from point A to point B, or from Delhi to Mumbai, you know how to click to book your flight, your hotel, insurance, your cab, everything. But when it comes to your career, you have a missing destination. And even if you know, you don’t know “how”. This was one of the sides of the problem, and one which is severe.” “On the other side, it was the enterprise, and it was even more disheartening. Based on our research and data, which is available, there is no argument that the entire globe is facing a serious skill gap. In fact, McKinsey and Company recently shared a report which said that 87% of companies globally are experiencing a skill gap, or if not, it will fall in the next five years. So, we decided that we will take a step ahead to find out why. Many senior officials did not know the skill level of their employees. And it was because of the lack of engagement, because people have less time, and don’t get contextual, personalised content. All these are aggravating into a bigger skill gap. So, we saw a bridge which is required to be built on both sides, and that’s why we introduced Elite, making learning a habit by bringing personalized and contextual content, whenever you need, for whatever you need and in the way you need it,” he explained.

Elite is a simple and user-friendly product. Krishna elaborated further, saying, “When we work with any enterprise, we try to understand what kind of requirements they have, what kind of job roles they have. Based on the job roles and requirements for skill mapping, we deploy it for a company. It takes less than 30 seconds for a person to go and sign up, and once they are done, they give each and every employee or team member their personal advisor. This skilling advisor takes care of everything, like what skills you need to work on, what should be the top priority, etc. And not only that, he also takes care of how we can bring relevant content to you on your feed or for your learning. There are multiple features in Elite which fits each and every persona—I’m just going to cover a few of the very important points—for example, we have something called a feed, which is something like LinkedIn or Facebook. But this has no-nonsense, very focused, highly relevant content related to the skills you’re working on. There is a social element to it too. Let’s say I am working on a project and I’d like to have a video which is related to a skill I can share with my friend or colleague. I can create a list of content and share with different team members. There are also multiple features. For instance, on Sunday, when you’re taking rest, and getting ready for the next week, it plans out everything for you. And on Monday, when you are at work, it says that ‘based on your upcoming meetings and the projects, these are the videos you can watch, articles you can read, podcasts you can hear’. This is the new way of learning and skilling which Elite brings in.”

Addressing the Covid-19 pandemic which has affected almost all sectors, Krishna said, “Even though Covid is not one of the best things to experience, a few industries, like ed-tech, have seen a surge. But what we have been noticing is a mixed effect. For example, MOOCs (Massively Open Online Courses) have a very low completion rate of 8-9%. Without getting this problem solved, a surge made these numbers look bad. On the other side, when this entire episode was getting introduced in March, people had thought that now they’re going to have time that they can spend on learning and skilling. Unfortunately, it did not happen that way. Because people are working extra hours now, project delivery times are shorter. So, time had been a constraint and now it’s become even worse. But we are glad to see 200% crosses because, for us, user engagement is a top priority. That is why we saw a very good output during Covid.”

Speaking about how one can use the platform and describing the subscription model, Rohan Krishna said, “It has a very simple and affordable annual subscription plan. The cost varies from enterprise to enterprise because we do not work with just MNCs, but also startups, MSMEs, midsize companies across industries, from IT software to healthcare, hospitality and others. It’s a customizable product, and based on the features that the enterprise wants for the employees and themselves, the cost gets defined. But, yes, we can say that it has an excellent ROI in terms of usage.”

Talking about future plans, Krishna said, “In terms of an expansion plan, at the moment, we are just focusing on enterprises in India, the Middle East and Asian countries. But, next year, we do have plans to expand our operations to the US, Canada and Spanish-speaking countries. We have some big fat brands working with us, using us, and every month we have new companies who come and say, ‘Hey, here are my employees, help us out in getting them engaged, let’s bring some smiles on their faces in terms of learning and skilling’. And we are happy to see that. We find personal notes from users or end-users where they thank us for such a feature on a product. We feel very satisfied and that gives us more power to go ahead every day and extend and go for a bigger reach.”

The Daily Guardian is now on Telegram. Click here to join our channel (@thedailyguardian) and stay updated with the latest headlines.

For the latest news Download The Daily Guardian App.

News Plus

EROS HOTEL CELEBRATES 25 YEARS OF HOSPITALITY

Published

on

The date 6th December 2021 marks the silver jubilee year for Eros Hotel New Delhi Nehru Place. The hotel began its journey in the year 1996 with the vision of delivering the finest Indian hospitality experiences to the guests. Today, Eros Hotel stands tall as an iconic stand-alone 5-star deluxe property offering contemporary design and comfort paired with old-world hospitality charm.

Eros Hotel.

“Anniversary is a great occasion of recollecting and cherishing memories. This one is more special, as today we celebrate our hotel’s 25th anniversary” said MD of the company, Satish Sood.

“Going back in history, I would like to bring forth the vision and foresight of Late Mr. J. R. Sood. The organisation started with millions of dreams, hope and immense enthusiasm and for me, it’s a matter of great pride to see our company growing, embracing good value system and achieving milestones as we thought of,” he added.

“Over these years, CSR campaigns, sustainability initiatives, celebrating key occasions with team members and families, delivering wow experiences to our patrons through exceptional customer services, have created great memories for all of us and have contributed to hotel’s glorious journey,” he added.

Davinder Juj, General Manager of the hotel, said “We are delighted to carve a host of activities on 25th anniversary, which will be offered to make our guests and team members feel special. This is to express our heartfelt gratitude for their continued patronage and loyalty and for our teams to offer the best of the services”.

Continue Reading

News Plus

Odisha tourism conducts 12th International Sand Art Festival

Published

on

The 12th edition of five days International Sand Art Festival that started on December 1 is underway at Chandrabhaga beach in Konark, Odisha.

Every year, the tourism of Odisha conducts the Chandrabhaga International Sand art festival for the sand artists to show their art and talent to the world to see. Here the immense beach is a canvas and an artists’ deft is the palette. Artists from all over the world participate in the festival, but due to Covid-19, strict protocols were followed.

Sudarsan Patnaik, organiser of the festival told ANI that due to Covid-19 fear, this year international artists couldn’t participate but a total of 100 artisans from Odisha and 12 other Indian states including Rajasthan, Maharashtra, Gujarat, West Bengal, Bihar, Andhra Pradesh, Jharkhand, Karnataka, Tamil Nadu and more have participated with full enthusiasm.

He also informed that different themes were provided to the artists every day and on December 3, Friday, the theme assigned to them was ‘eco-tourism and environment’.

Gauri, a sand artist from Odisha who is participating in the festival for the second time in her life said, “It’s a very good topic. We have to understand nature is very important and we have to save it too.”

She also told that this is her second time participating in this event, after ten years. “I am glad to see how the event has developed in the meantime. It is only stated to organise such festival where all sand artists get exposure and we are able to show our art.”

The International Sand Art Festival was started in 2015 on the Chandrabhaga beach, a short distance from Konark. It was a part of the Konark Dance Festival that is organized during the same time. Every year, the theme for the Artists hover around the burgeoning issues of the Earth.

Continue Reading

News Plus

RAHUL MITTRA BECOMES ARUNACHAL’S BRAND ADVISOR, SANJAY DUTT IS BRAND AMBASSADOR

Published

on

On the occasion of the golden jubilee celebrations which mark the 50th year of the naming of the state—the BJP led Arunachal Pradesh Government has appointed former journalist, award-winning filmmaker and branding expert Rahul Mittra as Brand Advisor, and Bollywood star Sanjay Dutt as Brand Ambassador.

This announcement was made by Chief Minister Pema Khandu and Assembly Speaker Pasang Sona Dorjee at a packed function in the presence of both Sanjay Dutt and Rahul Mittra. On Monday afternoon both these personalities arrived from Mumbai by chartered flight to Dibrugarh and then by helicopter to the picturesque valley of Mechuka. On the arrival of Sanjay and Rahul, hundreds of residents made a beeline to get a glimpse of the celebrities.

A big media campaign conceptualised and executed by Rahul Mittra Films and shot by top ad-filmmaker and drummer Pentagram Shiraz Bhattacharya was kickstarted on this occasion, featuring Sanjay Dutt as a youth icon, nature lover, de-addiction proponent and an ever-evolving individual catering to the niche target audience for Arunachal tourism. Filming is currently taking place on a large scale across the state covering Ziro village, Pakke valley, Dambuk, Namsai, Parshuram Kund, Pasighat, Mechuka and Tawang. The campaign will be unveiled on the occasion of the month-long celebrations commencing on January 20 next year at Ziro where Arunachal Pradesh first got its name and Union Territory status in 1972.

The young CM Pema Khandu thanked both Sanjay and Rahul for their support and spelled out the various activities being undertaken by the state government for the 50-year celebrations. Sanjay Dutt urged the youth to stay away from drugs and get high on life while Rahul Mittra promised to put Arunachal on the world map in terms of visibility through this campaign, amidst a thundering response from the audience.

Continue Reading

News Plus

CROWN GROUP REAFFIRMS ITS COMMITMENT TOWARDS ‘ATMANIRBHAR BHARAT’ FOR INDIAN NAVY

Published

on

On the glorious occasion of Navy Week 2021, the Crown Group, which is a technology provider and a strategic partner to India’s defence sector, reaffirms its commitment to provide its best contribution and impetus to the ‘Atmanirbhar Bharat’ mission for the nation as envisaged by Hon’ble PM Narendra Modi by augmenting indigenous product and services support to the Indian Navy.

The group is professionally managed, having skilled technical and operational experts, with the Group President, Vice Adm Paras Nath (Retd.), AVSM, VSM, based at the Delhi Headquarters. The Crown Group has appointed Commodore Rakesh Anand as the Head of Marine Division to spearhead and boost the division. Commodore Anand is a retd Indian Navy veteran who was also the Chairman & Managing Director of Mazagon Dock Ltd. prior to joining the Crown Group, and was responsible for the launching of three Scorpene submarines and three Destroyers/Stealth Frigates. He also delivered two Submarines, Kalvari and Khanderi to the Indian Navy besides undertaking major modernisation of the shipyard. Commodore Anand will be heading the marine companies of the group – ‘Dynatron Services Private Limited’ and ‘OSK India Pvt. Ltd’.

Speaking on the occasion, Commodore Anand said, “Keeping with the GoI vision of ‘Atmanirbhar Bharat’, the Marine division of Crown Group has enhanced its maintenance facilities in Mumbai. The Marine division is also working towards establishing the capability for manufacturing propulsion shafting and Magazine Fire Fighting System (MFFS) for warships and submarines in collaboration with the foreign OEMs.

We can proudly claim that Dynatron Services & OSK India are one of the only organised and fully equipped players in India that are present across all the coastal cities catering to the MRO and servicing of Indian naval ships. We are also a unique Group that provides both Marine Engineering and Weapons system MRO support to Indian Navy & Coast Guard.”

Group President said, “Our Karwar facility has the biggest workshop near India’s main naval base spread over 5 acres with facilities for repair and overhauling of all aero-marine components, manufacture of spares along with Mechanical, Electrical and Electronics workshop. The workshop is supporting MRO activities for the aircraft carrier, warships and the submarines at the Naval base.”

Dynatron and OSK India, have been dedicating themselves for taking on MRO activities. OSK India has recently repaired critical weapon equipment modules for the Indian Navy. Dynatron has a long-term partnership with many foreign OEMs including JSC Sevmash. Dynatron also has sole authorisation for repairs and maintenance of Gearboxes & thrusters from ZF Marine (Germany) and an exclusive partnership with Kubota engines Japan coupled with Mase Generators, Italy.

On the occasion of Navy Day, Crown Group rededicates itself towards the success of Atmanirbhar Bharat. Navy Day is observed on December 4 every year, since it was on the day in 1971 that missile boats of the Indian Navy launched a daring attack on the Karachi harbour, paralysing Pakistan’s entire coastal defence apparatus.The year 2021 marks the 50th anniversary of the 1971 Indo-Pak War – the historic victory of India’s armed forces in which the Indian Army made the Pakistani’s surrender.

Continue Reading

News Plus

VIRGIL ABLOH: AN INDELIBLE LEGACY

As the founder of the iconic brand Off-White and the artistic director for Menswear, Louis Vuitton, Abloh, a first-generation Ghanaian American, was a pioneer in the global fashion scenario— his indomitable influence as a creative prodigy transcended the boundaries of clothes.

NAMRATA KUMAR

Published

on

The terrain of fashion today credits a majority of its aesthetic sensibility to the boundless creativity of Virgil Abloh. The designer, who died from cardiac angiosarcoma, a rare form of cancer, at the age of 41 on November 28 in Chicago, was called the fashion visionary, but there was no denying that his prodigious work shaped the present. As the founder of the cult brand Off-White and the artistic director of Louis Vuitton’s menswear division, Abloh, a first-generation Ghanaian American, was a pioneer in the global fashion scenario—his influence transcended the boundaries of only clothes.

Abloh’s creative genius spread across myriad mediums and defied conformity. His mother was a seamstress which influenced him to sew his own clothes as a teenager before he set forth to pursue fashion. He also studied civil engineering and obtained a degree in Architecture.

Off-white, Abloh’s iconic streetwear brand, brought the excitement of a much-hyped collaboration to the world of high fashion and luxury. With Off-White, he collaborated with many premium brands and companies, including Rimowa, Mercedes Benz, the NBA, Levi’s, Moncler, Jimmy Choo, Kith, Timberland and Byredo. His most notable collaborative relationship, however, may have been with Nike, with which he did multiple collections, one of which netted him the “Shoe of the Year” award at the 2017 Footwear News Achievement Awards. With Nike, he also designed competition outfits for Serena Williams. Abloh’s talents were also in high demand by many of his celebrity friends, who commissioned bespoke creations running the gamut from Hailey Bieber’s Off-White wedding dress and veil that read “Till death do us part” in Abloh’s signature irony quotes to Drake’s personal plane that he had Abloh customise with an ethereal blue sky and cloud pattern. Although Abloh’s body of work was often dictated by his talent to capture the essence of an era, his gift lies with his expensive curiosity and unflinching desire to create.

The Louis Vuitton Miami show was a visual tribute (and an emotional one at that) to Virgil Abloh, as friends, collaborators and fans paid homage to him under fireworks and a drone light show. The Spring/Summer 2022 Men’s show marked Abloh’s historical last as the celebrated Creative Director for Menswear.

The front row included longtime supporter Kanye West, who sat next to Kim Kardashian and their daughter North. Other front-row attendees were Rihanna and ASAP Rocky, Pharrell Williams, Joe Jonas, Ricky Martin, Venus Williams, Bella Hadid, 21 Savage and Joan Smalls.

Just before 7 PM, as the mood shifted from somber to party mode, a dazzling light show filled the sky. It began as a paper plane (a predominant icon in Abloh’s collections), before fluctuating into avatars of the Louis Vuitton monogram, a palm tree and the initials “L.V.,” which turned into “V.A.” For the finale, the drones spelled “Virgil was here” (goosebump-inducing); within moments, these mesmerising visuals of tributes went viral on social media.

Continue Reading

News Plus

MISSION TANDRUST PUNJAB TO KICK OFF RESEARCH PROJECTS WORTH RS 7 CR

Published

on

Mission Tandrust Punjab, with a zeal to start research and development in various fields, has now planned a 360-degree chart for different research projects comprising clean air, clean water, healthy soil, waste management, green Punjab, safe food, road safety, khelo Punjab, nutrition, preventive health.

These all are the sub-missions that are spearheaded by a lead department supported with different line departments. “The mission has undertaken various activities since it was revamped and launched by the Punjab government in June 2021, under the administrative control of the Department of Science, Technology, and Environment,” IFS Saurabh Gupta, CEO Mission Tandrust Punjab, told The Daily Guardian.

To achieve the objectives of the mission, the first meeting of the Steering Committee headed by Chief Secretary Punjab was held 2nd December 2021 in which Dilip Kumar, Principal Secretary, Department of Science and Technology and Saurabh Gupta, CEO of the Mission made a presentation in which the innovative research projects for about Rupees seven crores were discussed and approved. Reiterating the importance of the mission, the Chief Secretary appreciated these research projects developed by the Directorate of Environment and Climate Change by involving prestigious institutions like IIT Ropar, AIIMS, Punjab Agriculture University, Punjab Biotechnology incubator, Punjab State Council for Science and Technology. The Chief Secretary said that these interventions shall help in ensuring good health of the people through the provision of safe food, clean water, etc.

An awareness project for the Mission was also approved to be implemented in the Pushpa Gujral Science City, Kapurthala.

The Chief Secretary suggested that more such innovative research projects are required under this mission for which the State Govt. shall provide adequate funds. The projects approved have been time-lined for 18 months added Gupta.

Continue Reading

Trending