K-Pop Group Dominates Luxury Brand Endorsements In 2024
Lisa from Blackpink has recently been announced as the newest brand ambassador for Louis Vuitton. After years with Celine, another luxury brand under LVMH, the singer now joins the ranks of BTS’ J-Hope, Stray Kids’ Felix, and NewJeans’ Hyein under LV.
Renowned for her bold fashion choices, Lisa was first linked with Louis Vuitton when she attended their fall 2024 ready-to-wear show. She sported a striking outfit featuring black leather shorts, a ruffled crop top, and an intricately embroidered frock coat from Ghesquière’s previous collection. She completed the look with a Pic Trunk camera bag and LV Knot pumps.
Louis Vuitton announced, “Across the board, Lisa sets trends and approaches her craft with fearless authenticity.” They added, “Driven and daring, her achievements speak to values at the core of Louis Vuitton — a passion for creativity combined with a commitment to excellence in one’s craft.”
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On social media, Louis Vuitton shared, “Lisa for Louis Vuitton. The Maison and @NicolasGhesquiere are pleased to welcome the global music superstar and style icon as the newest House Ambassador, embodying shared values in excellence, culture, and craft.”
Lisa joins a distinguished list of Louis Vuitton ambassadors, including global stars like Zendaya, Emma Stone, and Ana de Armas, as well as K-pop icons BTS’s J-Hope and Stray Kids’ Felix.
Regarding her fellow Blackpink members Jisoo represents Dior, Cartier, Self Portrait, Dyson, and Alo. Jennie is affiliated with Chanel, Gentle Monster, Maison Kitsune, Beats, Calvin Klein, Hera, Jacquemus, Adidas, and Tamburins. Rose represents YSL, Puma, and Tiffany & Co. Besides her new role with Louis Vuitton. Lisa now endorses Louis Vuitton along with Bulgari, Adidas, and Mac Cosmetics.
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