Food delivery platforms in India are known for their creative and humorous social media content, and Zomato is no exception. This Raksha Bandhan, Zomato caught everyone’s attention with a hilarious post directed at Blinkit, the quick commerce platform they acquired in 2022.
The Viral Banter
happy rakhi adopted sis, @letsblinkit 😘
— zomato (@zomato) August 19, 2024
Taking to X, Zomato humorously wished Blinkit a happy Raksha Bandhan, referring to them as their “adopted sis.” The post quickly went viral, with social media users loving the playful interaction. Blinkit didn’t miss a beat and responded with a witty retort, clarifying, “Adopted nahi, acquired hota hai” (Not adopted, it’s called acquired), adding a touch of sibling rivalry to the exchange.
Adopted nahi acquired hota hai..itna bada hogaya pata nahi kab seekhega 😆 https://t.co/JdNiOVOTH1
— Blinkit (@letsblinkit) August 19, 2024
Social Media Reactions
The amusing banter between the two companies was met with an outpouring of reactions from netizens. One user joked, “More like acquired sis,” while another praised the social media team, saying, “Salute to the social media manager of Zomato.” The light-hearted exchange left many in stitches, highlighting the fun side of corporate relationships.
A Look Back at the Acquisition
In August 2022, Zomato completed its acquisition of Blinkit for Rs 4,447 crore, marking a significant expansion in the quick commerce sector. As part of the deal, Blinkit’s largest shareholder, SoftBank, and other investors received significant shares in Zomato. This move has since paid off, as Blinkit’s valuation has soared, reaching $13 billion, according to Goldman Sachs.
