Billie Eilish, the Grammy-winning singer-songwriter, revealed the release date of her third album, ‘Hit Me Hard and Soft,’ as reported by People. The album is set to launch on May 17, and Eilish unveiled its cover artwork featuring a photo of herself underwater near an open door.
“so crazy to be writing this right now i’m nervyyyyy & exciteddd,” she wrote alongside the album announcement on Instagram.
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Rather than adhering to the rollout strategies employed for her previous two albums, 2019’s ‘When We All Fall Asleep, Where Do We Go?’ and 2021’s ‘Happier Than Ever,’ Eilish remarked that she’s “not doing singles” this time around, stating, “I wanna give it to you all at once.”
‘Hit Me Hard and Soft’ will feature 10 tracks, all penned by Eilish and her brother, Finneas O’Connell, with whom she has exclusively collaborated on her previous two albums. “Finneas and I truly could not be more proud of this album and we absolutely can’t wait for you to hear it,” she conveyed to fans. “love you love you love you.”
Late last week, Eilish hinted at the album title as she shared on Instagram a new tattoo that seemed to read, “hard & soft.” Following Eilish’s recent remarks, which sparked discussions, suggesting that the common practice of artists releasing numerous vinyl variants of an album to boost sales is “wasteful,” she will be adopting an eco-friendly approach to the physical editions of Hit Me Hard and Soft.
According to People, a note posted on the ‘What Was I Made For?’ musician’s website on April 8 revealed that she would release eight vinyl variants, each featuring identical track lists. These will be available through her official store as well as Target, Amazon, and Walmart, as reported by People.