HIGH-QUALITY CONTENT STRENGTHENS INDIA’S DIGITAL OBSESSION IN 2020
December 16, 2020
With the country “staying safe and staying home”, 2020 saw a huge shift in the way entertainment content was consumed in India, owing to the Covid-19 pandemic. While binge watching never went out of style, the lockdown further cemented the digital medium’s position, as being the most popular channel of...
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