Mr. Suhas Misra

The role of employer branding in a competitive market: How to show your human side

One of the many intriguing constraints in the realm of brand management—including teams dedicated to employer branding—is the inescapable boundary of reality. An employer—even when operating as a sole proprietorship—is not inherently as “human” as much of the employer branding copy would have you believe. Despite best efforts to personify...