Kumar Dharmasena, renowned for his expertise as an ICC cricket umpire, has ventured into the luxury fragrance market with the launch of his perfume brand, Unanduwa. Dharmasena, already an established figure in the scent business with stores across Sri Lanka and the Middle East, has now taken his entrepreneurial journey a step further by entering the premium perfume industry.
Perfume Launched by International Cricket Umpire, Kumar Dharmasena pic.twitter.com/DQDUJr2PHi
— PerfumeAddicts (@kalravkapadia) October 17, 2024
One of the standout features of the Unanduwa perfume collection is its bottle design, which is a homage to Dharmasena’s cricketing roots. The bottle’s shape resembles a cricket umpire, a nod to his long and distinguished career in the sport. The design immediately grabs attention, making it a collector’s item for cricket lovers and fragrance enthusiasts alike.
This is not Dharmasena’s first foray into the fragrance business. His brand already has a presence in Sri Lanka and the Middle East, where he gained a loyal customer base. With Unanduwa, he aims to tap into the luxury segment, offering premium scents with a unique twist—blending his passion for cricket with high-end perfume design.
On my first day after the ICC World Cup tour in India, I’m proud to say that I will be launching my perfume brand “UNANDUWA” soon!
Join hands with me as we launch our very own SRI LANKAN product! ❤️❤️❤️#unanduwa #pintanna #silani pic.twitter.com/RagEYy0YZ7— Kumar Dharmasena (@KumarDofficial) November 17, 2023
The Sri Lankan umpire has big plans for the Unanduwa brand, aiming to expand his reach further into international markets. By combining his expertise in both the fragrance industry and cricket, Dharmasena hopes to create a brand that resonates with both perfume lovers and sports enthusiasts.
With its innovative design and Dharmasena’s reputation, Unanduwa is already creating buzz in the luxury perfume industry.
