Aisha Saraf Kothari, founder of AiSPi and Shriya Bhupal, founder of Shriya Som co-curated the event ‘Joe De Vivre’.
AiSPi, known to curate Europe’s best-kept fashion secret, collaborated with Shriya Som, a couture label behind a line of contemporary wedding wear, to celebrate the great Indian wedding with “Joie De Vivre’’.
A one-day pop-up addressed to the fashion-conscious, globe-trotting milieu of Hyderabad, it came alive on 3 July at Taj Krishna. Adding the edge of beauty, the pop-up showcased Charlotte Tilbury’s makeup and skincare collection, brought to India by Nykaa.
“In a post-pandemic world, designers and customers alike are seeking out joyful expression and connection, along with a renewed desire to travel and enjoy new experiences,” shares Aisha Aisha Saraf Kothari, founder of AiSPi. Adds Shriya Bhupal, founder of Shriya Som, “At this pop up we wish to once again celebrate a zest for life through a celebration of fashion in a spirited event inspired by the lively town of St Tropez.
AiSPi brought a curated edit of handbags, sunglasses, and jewellery from over 15 designers worldwide: France, Italy, Lebanon, UAE, Germany, UK, Spain, Thailand, and Turkey. Think crystal studded handbags from Rosantica and L’alingi, 3D flower bags from Vanina, leather classics from M Louye, funky sunglasses from Karen Wazen, and investment yet affordable fashion jewelry from Jessica K.
Shriya Som Atelier created an exclusive capsule to match the needs of today. Surface textural embroideries, vibrant florals, luxurious textures, rich embellishments, draping techniques, and three-dimensional silhouettes bring an innovative, modern interpretation to couture. Versatility and the ability to wear your outfit from west to east allowed this special capsule to be an investment in your wardrobe. Charlotte Tilbury Beauty in partnership with Nykaa created a Bridal experiential zone. Team Tilbury makeup artist showed clients how to create their dream wedding makeup look for a day filled with joy and romance with red-carpet to wedding beauty tips and tricks.
Together they aimed at creating a unique, memorable, and experiential shopping event through a trunk show that blended exclusive designs from Indian and Global brands along with immersive experiences. The pop-up began at 10 am on 30 July 2022 for VIPs, influencers, and media and was open to all guests from 2 pm to 8 pm at Taj Krishna, Hyderabad. It was a limited-edition trunk show, their brands were available to shop at the pop-up for Hyderabad attendees and the two days after on the AiSPi website pan India.